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Underdog Sports

Underdog Sports. An Alternative Sport League For Eugene. PROJECT NAMES PROJECT NAMES PROJECT NAMES PROJECT NAMES. a simple idea. “ . Provide laid-back leagues. for everyday players that are. safe. fair. ”. and fun. anyone. +. everyone. current state. 8 leagues. seattle.

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Underdog Sports

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  1. Underdog Sports An Alternative Sport League For Eugene PROJECT NAMES PROJECT NAMES PROJECT NAMES PROJECT NAMES

  2. a simple idea

  3. “ Provide laid-back leagues for everyday players that are safe fair ” andfun

  4. anyone + everyone

  5. current state 8 leagues seattle year-around portland

  6. what’s next??? sea pdx eug

  7. why eugene?

  8. young + active

  9. a population consisting of 38,000 people ages 20-34

  10. home to over 100 parks equating to 2,600 acres of open space

  11. counterculture

  12. target market social young sporting professional

  13. competitive market age limitations Weaknesses established large appeal different Strengths growth sponsorship specalize Threats Opportunity established entities counterculture

  14. objectives

  15. awareness driven by SOCIAL media

  16. awareness driven by TARGETED signage and advertising

  17. awareness driven by COORDINATED events

  18. resulting in 2000 people aware in our target market

  19. participation gained from EFFECTIVE promotion

  20. participation gained from EXCITEMENT from earlier efforts

  21. resulting in 500 participants involved in 52 teams in 3 different sports

  22. sponsorship opportunities from LOCATION to events X

  23. sponsorship opportunities through ECONOMIC opportunity

  24. resulting in 10 different bars as sponsors + hosts

  25. budget Revenue 31,400.00 Costs 23,436.90 Promotional 2,532.00 Profit 7,963.10

  26. timeline may mar jan 2012 post final schedules prep + place field signage begin league target sponsor bars early registration begins begin promotions begin events social media promotion end early registration jun social media launch sign + flyer production apr confirm sponsorships finalize with eugene parks feb distribution of signage

  27. Questions?

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