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BUSINESS PLAN

BUSINESS PLAN. “ WHITE PINE“ Nursery Garden by Lidija Petarić. PRODUCT DESCRIPTION. Place where you can find everything for your garden (evergreen and deciduous plants, decorative plants and flowers, fountains, tool). MARKETS. - Territory of Valjevo city and surrounding area.

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BUSINESS PLAN

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  1. BUSINESS PLAN “WHITE PINE“ Nursery Garden by Lidija Petarić

  2. PRODUCT DESCRIPTION Place where you can find everything for your garden (evergreen and deciduous plants, decorative plants and flowers, fountains, tool)

  3. MARKETS - Territory of Valjevo city and surrounding area

  4. TARGET CUSTOMERS - People of all ages

  5. PRICE - Depending on the kind of flowers: from 30 to 300 din - Evergreen plants of different kinds: from 200 up to 2000 din.- Fountains (depending on size or form): from 50-500 eur/pc

  6. COMPETITORS • Lepo polje, Ljig • Erozija, Valjevo • Flora, Valjevo • Petunija, Valjevo

  7. MAIN SELLING POINTS • Everything you need for your garden at one place • High quality products with low prices

  8. PROMOTION - Local TV channels, - Magazine „MY GARDEN“ - Web site, leaflets or catalogue - Agricultural Fair

  9. START-UP COSTS - Registration: 500 eur - Equipment: 10,000 eur - Building a green house: 15,000 eur - 5 Employees :1,200 eur

  10. FINANCING - Bank loan - Ask for a grant from the National Employment Centre - Own money

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