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Comfort Crutch - Improved Mobility and Ease of Use for Long-term Users

Comfort Crutch is a innovative crutch design that provides increased mobility, ease of use, and a comfortable solution for long-term users. Say goodbye to discomfort, instability, and inconvenience of traditional crutches!

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Comfort Crutch - Improved Mobility and Ease of Use for Long-term Users

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Presentation Transcript

  1. The Problem

  2. What You Will Learn Market Research Design Marketing Financials Conclusion .

  3. What have been your problems when using crutches?

  4. Which terrains were difficult to maneuver on crutches? Uneven Surfaces Stairs Slippery Surfaces Hills

  5. Would it be useful tohave crutches that can stand alone?

  6. Open-Ended Responses “I wish crutches were more comfortable and easy to store places when I am sitting. I used to hate when they would fall over. I had a difficult time picking them back up.” “I’m on crutches now. I hate it! Stairs are the worst.”

  7. Professional Insight

  8. Orthosport Physical Therapy Alice Kahl Physical Therapist “I hear a lot of complaints about crutches. The main advice I give my patients is that they need to use crutches until they can walk well, even if they don’t want to.”

  9. HEALTH & WELLNESS CENTER Thomas J. Novak, DO Associate Director Physician “If the size is correct and technique is fine there is typically minimal discomfort with underarm crutches, but this is not the case in practice.”

  10. Lehigh Sports Medicine “Rubbing in the armpits, hard on the wrists, slippery with wet surfaces are the most common complaints.” “Stand alone crutches would be very beneficial with a campus like Lehigh or for someone who is on the crutches for a longer period of time” Emily Dunn MS, LAT, ATC Asst. Athletic Trainer

  11. St. Luke’s Physical Therapy “I teach my patients that the proper way to go down stairs is to hold both crutches in one hand and hold the railing with the other hand.” Timothy W. Miller MSPT, DPT, SCS, CSCS

  12. Customer Needs Mobility Underarm Comfort Ease of Use

  13. Who does this problem affect?

  14. Current Solutions • Standard Aluminum Crutches • $20 Standard underarm cushioning Single rubber foot

  15. Current Solutions • Standard Aluminum Crutches • $20

  16. Current Solutions • In-Motion Pro • $120 Underarm grip Shock-absorbing spring

  17. Current Solutions • In-Motion Pro • $120

  18. Current Solutions • Lofstrand Forearm Crutches • $155 Forearm grip Standard base

  19. Current Solutions • Lofstrand Forearm Crutches • $155

  20. Current Crutch Market Millenial ($120) Mobilegs ($130) Trekker Gait ($45) Sherman Oaks ($100) Charron ($40) LemonAid ($80) Medline ($15) Invacare ($55) Graham-Field ($25)

  21. Current Crutch Market Millenial ($120) Market Gap Mobilegs ($130) Trekker Gait ($45) Sherman Oaks ($100) Charron ($40) LemonAid ($80) Medline ($15) Invacare ($55) Graham-Field ($25) .

  22. Market Research Design Marketing Financials Conclusion .

  23. Mission Statement Our mission is to provide the long-term crutch user with a crutch that can stand alone, provide increasedmobilityand ease of use, and offer a comfortable solution to the inconvenience of injury.

  24. Inspirational Design • Forearm grip

  25. Inspirational Design • Spring Component

  26. Inspirational Design • Free-standing capability

  27. Customer Needs

  28. Reverse Engineering Post-packaging Crutch Removing the spring component

  29. Reverse Engineering All of the components together Observing logistics

  30. Final Design .

  31. Final Design

  32. Bill of Materials Total =$8.65 .

  33. Manufacturing Pottstown, PA Tubing Willow Grove, PA Machined Parts $18.13 per crutch

  34. Packaging • Boxes- $1.89 per pair • 32 pairs per box • $2.37 • per pair • Bubble tubing- $.48 per pair • 120 pairs per roll

  35. Total Cost per Unit $42 .

  36. Market Research Design Marketing Financials Conclusion

  37. Pricing Strategy $130 Millenial ($120) Mobilegs ($130) Trekker Gait ($45) Sherman Oaks ($100) Charron ($40) LemonAid ($80) Medline ($15) Invacare ($55) Graham-Field ($25)

  38. Pricing Strategy Profit per Unit $43 .

  39. Distribution Channels Comfort Crutch

  40. Distribution Channels DME’s Comfort Crutch Website

  41. Distribution Channels Hospitals DME’s PhysicalTherapists Comfort Crutch Website

  42. Distribution Channels Hospitals DME’s PhysicalTherapists Comfort Crutch TargetCustomer Website

  43. Magazine Advertisements 1/3 Page black&white Total Ratebase: 21 million $370,000 per Year

  44. Trade Shows • 74% of attendees planning to purchase physical therapy products in the coming year • 83% plan to use information they learn to make their purchasing decisions June 26th – June 29th, 2013 Salt Lake City, UT Cost: $10,000 25,000+ Attendees

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