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Brittany Boilard, Megan Moore, Sara Purisky, Shae Riley

Brittany Boilard, Megan Moore, Sara Purisky, Shae Riley. Overview. Mission and Customer Analysis - Sara Observations - Megan Analysis & Recommendations - Brittany & Shae. Mission and Customer Analysis. History. Founded 2007 by college students Washington, DC

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Brittany Boilard, Megan Moore, Sara Purisky, Shae Riley

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  1. Brittany Boilard, Megan Moore, Sara Purisky, Shae Riley

  2. Overview • Mission and Customer Analysis - Sara • Observations - Megan • Analysis & Recommendations - Brittany & Shae

  3. Mission and Customer Analysis

  4. History • Founded 2007 by college students • Washington, DC “delicious food that’s both healthy for you and aligned with your core values”

  5. Mission Statement: Key Values 1. Win, Win, Win 2. Think Sustainably 3. Keep it Real 4. Add the Sweet Touch 5. Make an Impact

  6. Operations Strategy “Think Sustainably” in New Locations • Maintain existing structure of building • Energy efficient lighting • Energy 100% offset by wind credits • All furniture made from reclaimed wood

  7. Operations Strategy Commitment to a Quality Product • Organic and local food • Seasonal products • Hormone and antibiotic-free meats • Compostable packaging, recyclable paper products

  8. Competitive Priorities Main competitors: Chipotle, Boloco, Panera • Committed to providing customizable, healthy meal options • As dedicated to helping the surrounding community as they are to being profitable • Commitment to sustainability in all aspects of business gives SweetGreen an edge

  9. Observations

  10. Assembly Line Process *****Line of Visibility*****

  11. Example: Thursday @4pm

  12. Service Process Matrix • Service Factory • “Create Your Own Salad” • Customized & Personalized

  13. Assembly Line Process • Inconsistent Assembly Line Process • Time of Day • Day Itself • Expanding or Contracting Assembly Line • Behind the Line of Visibility • Prepare for the front counter/re-stocking • Consistently keep products fresh

  14. Bottleneck Step • Adding the salad dressing/mixing/transfer! • Remains the same no matter the time of day • Remains the same no matter which day • Capacity Utilization: 72% • Daily Demand: 300 salads • Daily Capacity @ Bottleneck: 416 *Quick Recommendation: Divide this step in half!*

  15. Customer Service & Statistics • Excellent customer service strategies • Welcomed with a smile! • Asked important & Pertinent Questions • Allergy Related • High Customization • Demographics • Female • Young Working Adults/College Students • Predominantly White

  16. Analysis & Recommendations

  17. Mission Fulfillment • Serving a Great Product • Customer Satisfaction • Healthy Customers & Community • Giving Back

  18. Assembly Line Process • Easy Communication • Customization • Eliminates Incorrect Orders • Friendly Service

  19. Bottleneck & Expenses *****Line of Visibility*****

  20. Competitive Priorities • Health awareness • Promotion of local foods • Core values

  21. Quality of Service • Quality of staff • No hidden steps • Sustainability

  22. Recommendations • Staff Utilization • Delegation of Tasks • Cut product costs • Cut waiting times • Still uphold quality

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