1 / 7

A case of bad management

A case of bad management. J.C. Penney. Angela Barmann. Meet ron johnson. CEO of J.C. Penney from November 1, 2011 to April 8, 2013 Previously worked for Apple where he led the company's highly successful retail store chain

tobit
Télécharger la présentation

A case of bad management

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. A case of bad management J.C. Penney Angela Barmann

  2. Meet ronjohnson • CEO of J.C. Penney from November 1, 2011 to April 8, 2013 • Previously worked for Apple where he led the company's highly successful retail store chain • Prior experience in developing new initiatives for branding, marketing and merchandising • Received his M.B.A. degree from Harvard and a Bachelor of Arts in Economics from Stanford University.

  3. Johnson’s timeline at J.C. penney

  4. What employees of J.C. Penney thought: • There was no protocol or process • Direction of store changed frequently • Nothing was given in writing and there was not much detail given • The employees were not given insight to store changes and operations • There was no opportunities to ask questions

  5. What makes johnson a bad manager? • The employees did not trust him • He was too secretive • He did not know what the customers wanted • He did not test his new ideas before implementing them at the stores • By changing the make up of the store, adding boutiques and such, he changed the target market and alienated the people who used to always shop at J.C. Penney • He wanted to make J.C. Penney fun, like the Apple store, but people want to go there to shop – not hang out all day • He tried to dramatically change everything about the retailer, not just little changes at a time

  6. What could turn j.c. Penney around? • TRUST!! • Knowing what the customers want • Testing ideas before implementing them • Communicating with the employees • Targeting the right demographic • During a transition, make sure all employees understand what is going on; let them ask questions! • A good CEO – great management starts at the top and trickles down to the rest of the employees

  7. Works cited • http://www.businessinsider.com/inside-jcpenney-2013-2 • http://www.businessinsider.com/jcpenney-sales-are-down-32-percent-2013-2 • http://www.usatoday.com/story/money/business/2013/04/08/ron-johnson-penney-ceo/2064723/ • http://www.fool.com/investing/general/2014/01/08/microsoft-and-jc-penney-cant-seem-to-find-good-man.aspx • http://business.time.com/2013/04/09/the-5-big-mistakes-that-led-to-ron-johnsons-ouster-at-jc-penney/ • http://www.businessinsider.com/ron-johnson-disaster-timeline-apple-guru-failed-at-jcpenney-2013-4?op=1

More Related