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Case Study Analysis Megan Shekletski SCOM318

Case Study Analysis Megan Shekletski SCOM318. About Tobi. Online Fashion Boutique based in San Francisco, CA International client base: Serves customers in 150+ countries Mission and Values: Our concept is the latest fashion at amazing prices.

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Case Study Analysis Megan Shekletski SCOM318

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  1. Case Study Analysis Megan Shekletski SCOM318

  2. About Tobi Online Fashion Boutique based in San Francisco, CA International client base: Serves customers in 150+ countries Mission and Values: Our concept is the latest fashion at amazing prices. Our mission is to be the best at serving you, our customer Our approach is : always serve, always build, always long term, always the beginning.

  3. Social Media Methods Website Facebook Twitter Instagram Pinterest Google+

  4. Website Distinguish features: Clean and organized Begins with 30% off daily promotion Social media links, About the company, member account, and customer service links are at the bottom Comment section- Facebook Plugin www.tobi.com

  5. Facebook 1,020,732 followers; 18,261 people talking about Tobi Brief Bio- contains company information and mission statement Mostly used to showcase new arrivals and outfit ideas- Albums broken down by month As a first time member you are offered 50% off if you like Tobi’s Facebook page Preferred social media platform

  6. Facebook

  7. Twitter @shoptobi About 31,000 followers; following 1,000 Simple and content based Similar posts as Facebook- Style Ideas, goes beyond simply trying to sell the clothes and products Interactive forum Some customer service

  8. Twitter

  9. Instagram Clean and organized visual representation of products and style ideas Post pictures of any promotions currently happening Followers: 73,055 Following: 233 Daily Posts http://instagram.com/shoptobi

  10. Pinterest Followers: 37,972; Following: 468 19 total boards Includes products from Tobi, but also contains images of similar styles and celebrities and models wearing Tobi clothes or similar items Video board- different from other social media outlets- “Fashion Haul” Videos Tobi Girls Board – Customer recognition

  11. Tobi Girls Board

  12. Google+ Tobi’s newest form of Social Media Still developing: created June 2013 Followers: 792 Post similar to Pinterest Emphasis on Visualization of styles

  13. Organization Structure Tobi is made up of roughly 200 employees Unique Customer Service Tactics

  14. Public Relations & Promotions One of Tobi’s most distinguishing features is their Promotional selling style. Constant promotions for holidays ( usually 50% off), 50% off for getting 5 Facebook friends to like Tobi, 50% off as a first time customer who connects through Facebook Promotions Help maintain reputation online Customer Service responses on social media contain a lot of  and <3 to show they care for their customer

  15. Overall Evaluation

  16. FOR MORE INFORMATION: Visit Tobi’s Website for more information on the company, products and links to their social media accounts: www.tobi.com

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