1 / 17

Location-Based Services: Time for a Privacy Check-In Nicole A. Ozer, Esq.

Location-Based Services: Time for a Privacy Check-In Nicole A. Ozer, Esq. Technology and Civil Liberties Policy Director ACLU of Northern California dotrights.org/LBS. Why Should Your Business Care About Privacy? Satisfy Consumer Demands Keep Business Partners Happy

viola
Télécharger la présentation

Location-Based Services: Time for a Privacy Check-In Nicole A. Ozer, Esq.

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Location-Based Services: Time for a Privacy Check-In • Nicole A. Ozer, Esq. • Technology and Civil Liberties Policy Director • ACLU of Northern California • dotrights.org/LBS

  2. Why Should Your BusinessCare About Privacy? • Satisfy Consumer Demands • Keep Business Partners Happy • Avoid Expensive Lawsuits • Generate Positive Press and Build Brand

  3. Your Business Should Care Because Your Users Care • 80% of global consumers are concerned about unauthorized access to their personal information. • 55% of people using LBS are concerned about loss of privacy.

  4. Stone Age Laws Don’t Work with Digital Age Businesses • 2004: Facebook launched • 1998: Google founded • 1994: Yahoo & Amazon founded • 1990: World Wide Web created • 1986: Electronic Communications Privacy Act

  5. New Technology and Old Laws Yields Unpredictable Results • Can law enforcement use GPS to track location without a search warrant? • Can law enforcement demand location records from cell carriers and LBS without a warrant? • What are the legal requirements for your next product?

  6. Location Information is Valuable… and Sensitive “A person who knows all of another’s travels can deduce whether he is a weekly church-goer, a heavy drinker, a regular at the gym, an unfaithful husband, an outpatient receiving medical treatment, an associate of particular individuals or political groups—and not just one such fact about a person, but all such facts.”

  7. Learn from the Good Steps and Missteps of Others • Keep Users Informed • Protect Users While Gathering Data • Safeguard User Data From Demands

  8. Next Steps • Best Practices for Businesses • Baking Privacy into Business Development • Technical Measures to Protect Privacy • Updated Privacy Legislation • Warrant Requirement for Location Data • Audit and Oversight of Demands for Information

  9. Location Based Services: Time for a Privacy Check- In dotrights.org/LBS Privacy & Free Speech: It’s Good for Business dotrights.org/business/primer Facebook: facebook.com/dotRights Twitter: @dotrights Nicole A. Ozer, Esq. Technology and Civil Liberties Policy Director ACLU of Northern California

More Related