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Your Fundraising Package

Your Fundraising Package. Jennifer Drozdowski University of Lethbridge jen.drozdowski@uleth.ca. Your fund raising package. Cover letter on letterhead Name, title, address, phone number of contact Overview of the cause (case / cause statement) Organization overview Brochure, newsletter

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Your Fundraising Package

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  1. Your Fundraising Package Jennifer Drozdowski University of Lethbridge jen.drozdowski@uleth.ca

  2. Your fund raising package • Cover letter on letterhead • Name, title, address, phone number of contact • Overview of the cause (case / cause statement) • Organization overview • Brochure, newsletter • Funding proposal / request • Letters of support • Benefits / recognition / reporting plan • Latest annual report / business plan

  3. Package should answer... • Who are you? • Why do you exist? • What is it you want to accomplish? • How do you intend to accomplish it? • What are your products and/or services? • What is distinctive about you?

  4. Who provides your leadership and direction? • Who are your major partners, supporters and funders? • What are your achievements to date? • Are you fiscally responsible and financially credible? • What are your long term plans?

  5. What do you want from me? • How will my contribution make a difference? • How do I make my contribution? • How will my contribution be recognized? • How will you hold yourself accountable?

  6. Approach potential funders • 4 Ps: Prospect research, Preparation, Patience, Persistence • Conquer fear • Determine specific strategy • Choose solicitors carefully and make sure they are fully prepared • Key in on interests and needs of the prospect • Emphasize “opportunity” for the donor rather than “need” of the organization • Be open and honest - don’t make promises you can’t keep • Be a good listener • Provide written package • Make notes and keep them on file for future reference • Follow up and follow through

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