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Reader B ehaviour

Reader B ehaviour. Newspapers are popular with all ages. Reaching over two thirds a week. 68% Adults every week. 71% ABC1s every week. 68%. 71%. 66% Female main shoppers every week. 70% 15-34 men every week. 66%. 70%.

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Reader B ehaviour

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  1. Reader Behaviour

  2. Newspapers are popular with all ages Reaching over two thirds a week 68% Adults every week 71% ABC1s every week 68% 71% 66% Female main shoppers every week 70% 15-34 men every week 66% 70% Source: NRS Jul 11– Jun 12 / Figures include all Newsworkstitles plus FT, Express, Star & Metro

  3. Even among younger audiences 68% of 15-24s working 8+ hours per week read across the week 59% of 15-19s read across the week 67% of 20-24s read across the week Social media has not displaced newspapers but supplemented it Source: NRS Jul 11– Jun 12 / Figures include all Newsworks titles plus FT, Express, Star & Metro

  4. And female audiences 16m 11m Women who read a women’s magazine in a week Women who read a newspaper in a week Source: NRS Jul 11-Jun 12

  5. Newspapers are enjoyed across the day Source: BMRB/Newsworksresearch/weekdays (base women)

  6. Readers revisit their paper several times a day 3 Pick ups everyday Source: BMRB/Newsworks research/weekdays (base women)

  7. Digital newsbrand involvement is approaching that of print 1hr 55mins 2hrs 37mins 3hrs 47mins 3hrs 49mins Source: IPA Touchpoints: Time spent

  8. Contact us info@newsworks.org.uk+44(0)20 7839 8935

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