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Nanjing Ruikang Apiculture Co., Ltd. 南京市瑞康蜂业有限公司

Nanjing Ruikang Apiculture Co., Ltd. 南京市瑞康蜂业有限公司. Jin Chen 陈静 General Manager 总经理 北京 2004 年 10 月 22 日. 蜂业瑞康 勤劳使者 Ruikang Apiculture Hardworking Forthgoer. 新风险投资中国项目 首届论坛获奖 Won at the 1 st New Ventures China Investor Forum. 新风险投资 专家指导 Expert Mentoring from New Ventures.

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Nanjing Ruikang Apiculture Co., Ltd. 南京市瑞康蜂业有限公司

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  1. Nanjing Ruikang Apiculture Co., Ltd. 南京市瑞康蜂业有限公司 Jin Chen 陈静 General Manager 总经理 北京 2004年10月22日

  2. 蜂业瑞康 勤劳使者Ruikang Apiculture Hardworking Forthgoer

  3. 新风险投资中国项目 首届论坛获奖 Won at the 1st New Ventures China Investor Forum

  4. 新风险投资 专家指导 Expert Mentoring from New Ventures

  5. 乔治敦大学 Goergetown University McDonough 商学院

  6. 目 录 Agenda • 瑞康简介 Company Overview • 新风险给我们带来的收获 Gains from New Ventures Project

  7. 南 京 市 瑞 康 蜂 业 有 限 公 司Nanjing Ruikang Apiculture Co., Ltd.

  8. 新疆草原 有机养蜂场Ruikang Organic Apiary on Xinjiang Grassland

  9. 完达山 有机养蜂场Organic Apiary in Wandashan Mountain

  10. 长白山 有机养蜂场Organic Apiary in Changbaishan Mountain

  11. 蜂蜜出口Honey Export • 蜂蜜出口快速增长（约 12%） Exports of honey are growing rapidly( around 12% ) • 世界年贸易量达37.5万吨 Over 375,000 tons of honey exports each year • 中国出口量约占1/3 China has largest share of exports (one-third) of total

  12. 有机蜂蜜OrganicHoney $500M 5亿美元 Less than 5% market share today, but future market share may achieve more than 25% of total. 目前市场份额小于5%,未来可超过25% Conventional Honey 蜂蜜 $367M 3.67亿美元 Organic Honey 有机蜂蜜 2002 2007

  13. 有机蜂王浆 Organic Royal Jelly Organic Royal Jelly 有机蜂王浆 Less than 2% market share today, but future market share of Organic Royal Jelly may achieve more than 25% of total. 目前市场份额小于2%,未来可超过25% Royal Jelly 蜂王浆 $360M 3.6亿美元 $200M 2亿美元 2007 2002 • China produces 95% of Royal Jelly in the world, 40% of the domestic consumption • 中国蜂王浆产量占世界的95%,中国占世界40%的消费量

  14. 瑞康产品 Our Products • 有机蜂蜜(目前500吨） Organic Honey (Current 500 ton) • 常规蜂蜜(目前100吨） Conventional Honey(Current 100 ton) • 有机蜂王浆(目前20吨） Organic Royal Jelly (Current 20 ton ）

  15. 与国内外专家交流养蜂经验Experiences exchange with domestic and overseas beekeeping experts

  16. 国际市场的需求Demands from International Market

  17. 快速成长 Sales and Profits growth USD • 2002-2003销售额增加一倍多 • Sales increased more than 100% from 2002 to 2003 • 2002-2003利润增加两倍多 • Profits increased more than 200% from 2002 to 2003

  18. 潜在市场 Potential Market • 瑞康未来五年有机蜂蜜出口可达7,000多吨 7,000 tons of potential organic honey exports in next five years • 瑞康未来五年有机蜂王浆出口可达400多吨 400 tons of potential organic royal jelly exports in next five years • 瑞康未来五年常规蜂蜜出口可达750多吨 750 tons of potential conventional honey exports in next five years

  19. 竞争优势(1)-市场领跑者Competitive Advantage (1) – Market Leader • 中国首家获得有机认证的有机蜂王浆生产者 The first Chinese producer to be certified (OFDC,ECOCERT) for producing organic royal jellyand organic honey • 有机蜂王浆第一,占世界市场份额的66%,中国市场份额超过90% For Organic Royal Jelly, it owns 66% of world market share and 90% of China’s market share • 有机蜂蜜占中国市场份额的80%左右 For Organic Honey, it owns around 80% of China’s market share

  20. 竞争优势(2)–战略性生产布局Competitive Advantage (2) – Strategic Location • 战略性的生产布局 抢占先机地建立优质养蜂基地 Strategically positioning of organic apiries occupation of limited production resources

  21. 基地建设 Base Construction • 九年来，我们的养蜂基地达到50万亩,蜂群达到3万群。 We have established over 3,3000 ha. of bee-keeping bases and owned 30000 hives of honey bees through 9-year hard work. • 参加培训人员达到2000人次 2000 bee-keepers participated in our organic bee-keeping training courses. • 蜜蜂防病治病达到国际有机标准 Disease treatment up to international organic standards

  22. 竞争优势（3）- 丰富的国际市场经验Competitive Advantage ( 3 ) - international sales experience • 1995年起开发有机蜂产品,是第一个亮相国际有机农业运动联合会德国博览会的中国企业,并连续九年参加. Operating organic bee-products business since 1995 ,the first Chinese enterprise to be in the IFOAM exhibition in Germany,and join it for nine years • 稳定的国际销售渠道,丰富的国际贸易经验 Well established marketing channels , rich international trade experiences and loyal customers

  23. 市场营销 Marketing Apidis

  24. 对社会和环境的贡献 Contribution to the Society and Environment

  25. 新风险为我们带来了……New Ventures brings us… • 与国际接轨的商业计划书 Internationalized Business plan • 商业机会Business opportunity • 投资机会Investment opportunity • 学习机会Opportunity to learn • 人才成长Team improvment • 坚定信念Stronger resolution

  26. 企业在成长Ruikang Apiculture is growing up.

  27. 谢谢！ Thank you！

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