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Customer Retention Shouldn’t Be A Dirty Word

Customer Retention Shouldn’t Be A Dirty Word. Ken Schwartz. Ken Schwartz | InMarketSolution | President | ken@inmarketsolution.com. Ken Schwartz | InMarketSolution | President | ken@inmarketsolution.com.

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Customer Retention Shouldn’t Be A Dirty Word

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  1. Customer Retention Shouldn’t Be A Dirty Word • Ken Schwartz Ken Schwartz | InMarketSolution | President | ken@inmarketsolution.com

  2. Ken Schwartz | InMarketSolution | President | ken@inmarketsolution.com

  3. Ken Schwartz | InMarketSolution | President | ken@inmarketsolution.com

  4. Ken Schwartz | InMarketSolution | President | ken@inmarketsolution.com

  5. Rules • Segmentation • Frequency • Relevance • Maintenance • = Right Consumer at Right Time With Right Offer Ken Schwartz | InMarketSolution | President | ken@inmarketsolution.com

  6. Segmentation • Segmentation Ken Schwartz | InMarketSolution | President | ken@inmarketsolution.com

  7. Who is Your Customer? Ken Schwartz | InMarketSolution | President | ken@inmarketsolution.com

  8. Married? Ken Schwartz | InMarketSolution | President | ken@inmarketsolution.com

  9. Kids? Ken Schwartz | InMarketSolution | President | ken@inmarketsolution.com

  10. Occupation? Ken Schwartz | InMarketSolution | President | ken@inmarketsolution.com

  11. Hunter? Ken Schwartz | InMarketSolution | President | ken@inmarketsolution.com

  12. Fishing, Boating, RV? Ken Schwartz | InMarketSolution | President | ken@inmarketsolution.com

  13. Financial Ability? Ken Schwartz | InMarketSolution | President | ken@inmarketsolution.com

  14. Example Ken Schwartz | InMarketSolution | President | ken@inmarketsolution.com

  15. Segmentation • Frequency Ken Schwartz | InMarketSolution | President | ken@inmarketsolution.com

  16. Getting the Open Ken Schwartz | InMarketSolution | President | ken@inmarketsolution.com

  17. Tick, Tick, Tick Ken Schwartz | InMarketSolution | President | ken@inmarketsolution.com

  18. Annoying? Ken Schwartz | InMarketSolution | President | ken@inmarketsolution.com

  19. Keeping Content Fresh Ken Schwartz | InMarketSolution | President | ken@inmarketsolution.com

  20. Relevance Ken Schwartz | InMarketSolution | President | ken@inmarketsolution.com

  21. Tracking Ken Schwartz | InMarketSolution | President | ken@inmarketsolution.com

  22. Likely to Purchase Ken Schwartz | InMarketSolution | President | ken@inmarketsolution.com

  23. Rules of Engagement Ken Schwartz | InMarketSolution | President | ken@inmarketsolution.com

  24. Creative Development Ken Schwartz | InMarketSolution | President | ken@inmarketsolution.com

  25. Subject Line Delray Beach Ed Morse Cadillac Sales Event * Limit subject lines to 40 characters or less Ken Schwartz | InMarketSolution | President | ken@inmarketsolution.com

  26. Maintenance Ken Schwartz | InMarketSolution | President | ken@inmarketsolution.com

  27. Putting it All Together Ken Schwartz | InMarketSolution | President | ken@inmarketsolution.com

  28. Contact Info Full Name: Company: Job Title : Email: Ken Schwartz InMarketSolution President ken@inmarketsolution.com

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