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Omnichannel Retail Overview

Omnichannel Retailing provides consumers with a chance to experience an overwhelming shopping journey that helps them to make a meaningful purchase decision.

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Omnichannel Retail Overview

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Presentation Transcript

  1. Understanding Omnichannel better

  2. Introduction to Omnichannel Retail 1 Advantages of Omni- channel Retail: 2 Drivers of Omni- channel Retail: CONTENTS 3 Challenges of Omni- channel Retail: 4

  3. Introduction to Omnichannel Retail 1 Omni-channel Retail is when a customer can use more than one sales channel such as brick & mortar stores, e-Commerce/Internet, mobile (m-Commerce), social commerce and more to research, buy, collect and return or exchange products from a retailer, irrespective of the channel of purchase.

  4. Advantages of Omni- channel Retail: 2 Improvement in consumers perception & satisfaction Single customer loyalty program across channels • • Collecting customer information for targeted marketing strategy Transparent pricing and promotions across channels • •

  5. Drivers of Omni- channel Retail: 3 Increase inventory turns at stores (GMROI) Increase revenue per consumer through up- selling and cross- selling • • Increase store throughput (sales/squarefeet – GMROF) Increase revenue per employee (GMROL) • •

  6. Challenges of Omni- channel Retail: 4 Single channel presence online and offline systems that are partially integrated • • Presence across multiple channels that are not integrated Unable to fulfil e- Commerce orders • •

  7. Thank You！

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