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Britannia Hotel marketing A luxury hotel, Britannia Hotels Ltd, is selected as needed by the module. It is among the UK's biggest hotels thriving with its luxurious life and great hospitality in the hospitality sector. The hotel was founded in 1976 and began with a 100-bedroom offering hotel in South Manchester. The hotel now has 47 hotels in the UK with over 9,000 bedrooms and costs. The hotel has about 1400 staff and has about £55 million in gross revenue as of 2011. The hotel chain is in the UK's biggest private house. They plan to deliver high-quality hospitality accommodation in leading locations with added value. The hotel has been rising and buying many hotels in the United Kingdom. The hotel seems well that a number of 4 hotels were acquired in a year. Every year, the business expanded. The most strategic advantage or trait of the hotel is the excellent location, like the sea resorts, tourist stations, airports and other main holiday destinations. These locations have been purchased and can remain in the future. The hotel strives, with its assured value and excellent welcome and at an attractive price, to meet its customers' wishes. Guests have numerous options for a location to enjoy their holidays with Britannia Hotels owing to the rise in development and acquisition. Furthermore, the hotel offers guests other services including bars, parties, dining, nightclubs, fitness clubs, free Wi-Fi, etc.
Britain International in the Canary Wharf provides highly affordable prices along with the rich décor and services such as restaurant, fitness center, night club, bars and free Wi-Fi. (Gary,2010) Situated at the edge of the water, next to the Canary Wharf, the hotel industry is entirely modernized in the modern, conventional society of modern services in the London-based docklands on the waterside, next to the Canary Wharf with various internet links (simson 2009) (Gilston,2010) Situational Analysis and Competency Gaps The internal and external climate of the hotel is evaluated through the introduction of SWOTs according to Kotler et al. (2008). This study is undertaken to consider the strategic role of the Organization, its internal climate and its market stability. SWOT analysis is a method to consider the power, vulnerabilities, opportunities and risks of the business according to Carpenter & Sanders (2007). The research in the hotel is carried out by means of internal resources of the organization, including technologies employed in them, financial resources, talents, human resources, etc. It also analyses the anticipated opportunity and danger, on which the need for improvement in organization’s culture can be understood by using new tactics. Online Assignment Solutions provides Best Academic Assignment Writing Service. If you are looking for Professional Academic Writing Services, then Online Assignment Solution is one stop destination for Academic Writing Help Services in UK. For more details: - Visit us: -https://www.onlineassignmentsolutions.co.uk/