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Progressive Enhancement & Mobile [HOW Interactive 2012]

For years, designers and developers have griped about the difficulties they encountered in supporting the numerous desktop browsers out there, but mobile is even more fragmented. Phones, tablets, media players, video game systems—each device (and in some cases each browser on each device) has its own dimensions, quirks and capabilities. It can make your brain hurt just thinking about it. <br><br>Thankfully, going mobile doesn’t have to be a painful experience. In this session, Aaron Gustafson will introduce you to the concept of progressive enhancement and demonstrate why it is the way forward for web design, especially on mobile devices. In the course of his talk, he’ll walk you through progressive enhancement’s layered approach and show you how the latest techniques—mobile first, responsive design, and adaptive UI—fit in to the process. Along the way, he’ll show you tons of examples and give you lots of great ideas you can put to use in your own projects. <br><br>Reading List: http://readlists.com/7d414b24/

AaronGustafson
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Progressive Enhancement & Mobile [HOW Interactive 2012]

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  1. PROGRESSIVE ENHANCEMENT &MOBILE Aaron Gustafson @aarongustafson slideshare.net/AaronGustafson

  2. BROWSERS ARE A PAIN IN THE ASS

  3. © Brad Frost

  4. © Brad Frost

  5. “ Just four years ago the majority of our visitors saw our website in Internet Explorer on a Windows computer on a minimum 1,024 pixel wide screen. Times have really changed. Jason Samuels IT Manager, National Council on Family Relations Source

  6. “ Windows users used to comprise 93.5% of our web visits. Now that percentage is 72.4%. Visitors using a Mac have more than tripled.

  7. “ The percentage visiting from a mobile device or tablet … was just 0.1% in 2008. It has since grown exponentially, 200-400% per year, to 6.2% today.

  8. “ Four years ago 75.5% of our web visitors used Internet Explorer. That number has fallen to 37%. Firefox now comprises 25.5%, Safari 19.5%, and Chrome 15.3%.

  9. “ In the second quarter of 2008 we detected 71 diferent screen resolutions among our visitors. In the frst quarter of 2012 we detected 830

  10. LET’S TALK MOBILE

  11. FIRST OFF MOBILE IS NOT THE BEST WORD

  12. 21% Out of home 79% At home 40% Out of home 60% At home 31% Out of home 69% At home 54% of our daily media interactions Smartphone PC use is motivated by: Computer Tablet http://googlemobileads.blogspot.co.uk/2012/08/navigating-new-multi-screen-world.html

  13. MOBILE IS NOT ISOLATED 90% of people use multiple screens sequentially http://googlemobileads.blogspot.co.uk/2012/08/navigating-new-multi-screen-world.html

  14. starting place for online activities Started on smartphone 65% 63% 65% 47% 59% 66% 56% Searching for Info Browsing the Internet Shopping Online Planning a Trip Managing Finances Social Networking Watching an Online Video Continued on a PC 60% 58% 61% 45% 56% 58% 48% Continued on a tablet 4% 5% 4% 3% 3% 8% 8% http://googlemobileads.blogspot.co.uk/2012/08/navigating-new-multi-screen-world.html

  15. Often this is for “spur-of-the-moment” activity MOBILE = OPPORTUNITY Often this is for “spur-of-the-moment” activity Spontaneous vs. Planned Search Spontaneous vs. Planned Search ?????????? ?????????? ????????? ????????? 20% Planned 20% Planned 48% Planned 52% Spontaneous 48% Planned 52% Spontaneous 43% 80% Spontaneous 80% Spontaneous 44% 44% 43% of all spontaneous searches on PCs were to of all spontaneous searches on PCs were to accomplish a goal accomplish a goal of all spontaneous searches on smartphones were to of all spontaneous searches on smartphones were to accomplish a goal accomplish a goal http://googlemobileads.blogspot.co.uk/2012/08/navigating-new-multi-screen-world.html Base: Total Answering, Follow-Up Occasion (Search) – PC/Laptop (492); Smartphone (216); Tablet not shown due to small base size. Q. Would you consider your use of ????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????? Base: Total Answering, Follow-Up Occasion (Search) – PC/Laptop (492); Smartphone (216); Tablet not shown due to small base size. Q. Would you consider your use of 35 35

  16. WHAT IS MOBILE?

  17. WHAT IS MOBILE?

  18. “ There is no WebKit on Mobile — Peter-Paul Koch

  19. WebKit vs.Acid3 http://www.quirksmode.org/webkit_mobile.html

  20. “ Surely there’s platform consistency!?! — Any sane individual

  21. “ There is no Android — Stephanie Rieger

  22. http://yfrog.com/z/ob5kndj

  23. BUT ANDROID IS NOT UNIQUE IN THIS

  24. THE CULPRITS? SCREEN SIZE

  25. THE CULPRITS? EMBEDDED VIEWS

  26. THE CULPRITS? BROWSER CHROME

  27. THE CULPRITS? ZOOM LEVEL

  28. THE CULPRITS? ZOOM LEVEL (Ok, this one’s on Android)

  29. 6 Billion 2009 2010 2011 2009 2010 2011 http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats/a#subscribers

  30. OVER 80% OF THESE ARE FEATURE PHONES, NOT SMARTPHONES http://developinthecloud.drdobbs.com/author.asp?doc_id=253055&section_id=2280

  31. ESPECIALLY TRUE IN DEVELOPING COUNTRIES

  32. INTERNET IN KENYA MOBILE = 90% http://www.cck.go.ke/resc/downloads/SECTOR_STATISTICS_REPORT_Q4_11-12.pdf

  33. THE REALITY

  34. “The commoditization of smartphone hardware is just the beginning … of a huge new wave of cheap devices about to invade our lives—a zombie apocalypse of electronics, if you will. — Scott Jenson

  35. Um… I think I’ll just build an iPhone app. kthxbye.

  36. NATIVE vs. WEB

  37. NATIVE vs. WEB

  38. © Brad Frost

  39. © Brad Frost

  40. WE DON’T KNOW

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