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Mobile Device Application Strategies for Rich User Experiences

Explore different strategies for supporting interactive mobile device applications and delivering compelling user experiences on various platforms. Understand the pros and cons of mobile web browsers, handset industry application platforms, and on-device portals.

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Mobile Device Application Strategies for Rich User Experiences

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  1. Mobile IP Device Strategies Ian Moraes, Movius Interactive Corporation

  2. Movius Interactive Corporation • Formed by the Merger of Two Industry Leaders • IP Unity & Glenayre: Dec. ’06 • Messaging, Collaboration & Interactive Mobile Media • Voicemail, Videomail, Unified Messaging, Conferencing, Mobile Content Portals • Premier, Worldwide Customer Base • 300+ Customers • 2,000+ Active Deployments • 75+ Countries • Markets & Networks • Mobile, Fixed, Cable Carriers Worldwide • Consumer & Enterprise Solutions

  3. Introduction • Application providers are faced with difficult choices for supporting interactive mobile device applications that can deliver rich compelling user experiences • Types of device application strategies • Mobile Web Browser • Handset Industry Application Platform • On-Device Portal (ODP)

  4. Types of Device Application Strategies Mobile web browsers on device On-device portal (ODP) Handset industry application platform

  5. Mobile Web Browser • Pros • Familiar user experience similar to PC web browsing • Addresses broad spectrum of devices • No client application download required • Cons • Variations in browser implementations • User experience affected by network and lack of offline support. • Issues minimized in higher bandwidth networks and by emerging technologies.

  6. Handset Industry Application Platform • Pros • Utilizes resident handset platform to improve performance and appeal • Issues of web browser ameliorated • Large developer community spurs innovation and standardization • Cons • Separate application development required for each handset platform (BREW, Java, Windows Mobile) • Some platforms (Android, LiMo) are nascent and not widely deployed

  7. On-Device Portal (ODP) • Pros • Utilizes resident handset platform to improve performance and appeal • Applications portable to multiple devices (BREW, Java, Windows Mobile) • Issues of web browser ameliorated • Cons • Nascent • Vendor-specific ODP field • More limited industry developer pool and innovation

  8. Conclusion • No clear technology winner among options • Market needs will drive device platform choice for specific opportunity • A solution architecture that delivers rich interactive mobile experiences must support multiple devices application platforms • Mobile web browsers • Handset industry application platform • ODP frameworks

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