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Mobile IP Device Strategies

Mobile IP Device Strategies. Ian Moraes, Movius Interactive Corporation. Movius Interactive Corporation. Formed by the Merger of Two Industry Leaders IP Unity & Glenayre: Dec. ’06 Messaging, Collaboration & Interactive Mobile Media

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Mobile IP Device Strategies

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  1. Mobile IP Device Strategies Ian Moraes, Movius Interactive Corporation

  2. Movius Interactive Corporation • Formed by the Merger of Two Industry Leaders • IP Unity & Glenayre: Dec. ’06 • Messaging, Collaboration & Interactive Mobile Media • Voicemail, Videomail, Unified Messaging, Conferencing, Mobile Content Portals • Premier, Worldwide Customer Base • 300+ Customers • 2,000+ Active Deployments • 75+ Countries • Markets & Networks • Mobile, Fixed, Cable Carriers Worldwide • Consumer & Enterprise Solutions

  3. Introduction • Application providers are faced with difficult choices for supporting interactive mobile device applications that can deliver rich compelling user experiences • Types of device application strategies • Mobile Web Browser • Handset Industry Application Platform • On-Device Portal (ODP)

  4. Types of Device Application Strategies Mobile web browsers on device On-device portal (ODP) Handset industry application platform

  5. Mobile Web Browser • Pros • Familiar user experience similar to PC web browsing • Addresses broad spectrum of devices • No client application download required • Cons • Variations in browser implementations • User experience affected by network and lack of offline support. • Issues minimized in higher bandwidth networks and by emerging technologies.

  6. Handset Industry Application Platform • Pros • Utilizes resident handset platform to improve performance and appeal • Issues of web browser ameliorated • Large developer community spurs innovation and standardization • Cons • Separate application development required for each handset platform (BREW, Java, Windows Mobile) • Some platforms (Android, LiMo) are nascent and not widely deployed

  7. On-Device Portal (ODP) • Pros • Utilizes resident handset platform to improve performance and appeal • Applications portable to multiple devices (BREW, Java, Windows Mobile) • Issues of web browser ameliorated • Cons • Nascent • Vendor-specific ODP field • More limited industry developer pool and innovation

  8. Conclusion • No clear technology winner among options • Market needs will drive device platform choice for specific opportunity • A solution architecture that delivers rich interactive mobile experiences must support multiple devices application platforms • Mobile web browsers • Handset industry application platform • ODP frameworks

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