Adaego Ononuju - How To Create A Digital Marketing Strategy

1. Adaego Ononuju - How To Create A Digital Marketing Strategy With so many opportunities in digital marketing, it is easy to get into execution mode and just start doing, says Adaego Ononuju. People are spending more and more time online, and marketing budgets continue to shift toward digital. To develop a successful digital strategy, however, you must reduce waste, focus your efforts, and build on what's already working. A clear strategy is the best way to grow your digital return on investment, says Njideka A Ononuju. The following steps will help you create a solid digital marketing strategy: Explore the landscape and analyze your results A solid strategy starts with analysis and examination. This gives you a clear understanding of where you stand and how you stack up against your competition as well as your customers. Analyze your performance. Start by evaluating how you performed over the last year. Dig into analytics to determine what worked and what didn't. Map out your strategy Create a clear strategy based on what you want to accomplish and how you want to achieve it. The GSOT strategy framework consists of goals, strategies, objectives, and tactics to help you align your plan. Goals are what you want to accomplish on a high level. For example, it could be to increase sales by 5% or to generate 200 registrations for an event. Define your target audience. In digital marketing, you can target audiences very precisely by going beyond traditional demographics and being as specific as possible. Get to know your ideal customers by creating buyer personas, says Njideka A Ononuju. Getting pitched new ideas or tools every week can make it easy to focus on tactics. But building a clear plan and staying focused is the key to growing your results. According to Adaego Ononuju, a laser-focused strategy means you clearly know how each part of your plan contributes to your objectives and moves your business forward.