10 Ways To Create a Content Marketing Strategy DigiGYAN Institute of Professional Training www.digigyan.in
Content marketing is a marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action. (source) A lot of Big Companies like P&G, Cisco Systems etc use content marketing even small business use it because it works. Content marketing is the art of communicating with your customers and prospects without selling. It is non-interruption marketing. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent. The essence of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty. (source) Below we are going to Discuss 10 ways to create a content marketing strategy
1. Define Objectives 2. What can you offer? • We have to define a clear set of goals, why do we want to do content marketing, what is it that we want to achieve, Create awareness? Generate leads? It can be anything. Without objectives you can lose track of what u want to achieve and the end result won’t be as you expected. We have to define a clear set of goals, why do we want to do content marketing, what is it that we want to achieve, Create awareness? Generate leads? It can be anything. Without objectives you can lose track of what u want to achieve and the end result won’t be as you expected.
3. Audience 4. Selling your Content • Sometimes you have to market your marketing, you have to amplify your content to get more people to read or watch it.You have to create and define the proper ways to do it You have to define an audience clearly that you are going to offer your content to and you have to understand that audience and their behaviors. Once you have defined an audience it’s easier to mold your content according to your set audience.
5.Define content delivery methods 6. Graphical representation • People respond better to visual things, so you got to use pictures, graphs or other visual things to grab the attention of your audience. • Throwing Just Random Images won’t cut it, the images and info graphics should be related to the content you are trying to create and it should be engaging too. You have to define the ways you are going to deliver and display content to your audience and it has got to be an effective way because creating content isn’t enough. Defining the delivery method is one of the most important content marketing strategies.
7. Develop association 8. Share the content • You want your content to go viral? Create shareable links and content so that you can engage more people. • A lot of people just focus on just creating content but sharing that content is as important .Content gets viral when it is shared For better marketing of your content, you have to develop association with different websites, blog writers etc. this is very effective in attracting a new audience with similar interests. But the blogs and the websites should be relevant and have to be selected carefully. Associating with any random blog or website can have negative impacts on the result you want to get.
9. Well Written 10. Aquire and Use Right tools for Content Marketing • There are numerous ways and unlimited tools to create and share the content you have created .The only thing you have to do is to select the most effective tools to create and market your content to engage more viewers. The content you write or share should not be like a boring college lecture, which let us admit nobody enjoys (well almost nobody).The content you create should be hilarious and engaging. Boring articles won’t get you anywhere but engaging articles will
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