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8 Ways to Improve Your Content Marketing Strategy

Many times, e-commerce sites copy and paste product descriptions given to them from manufacturers "While this might save time, search engines want to see unique content -- and reward those sites that create fresh unique content,“.<br>

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8 Ways to Improve Your Content Marketing Strategy

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  1. 8 Ways to Improve Your Content Marketing Strategy

  2. Create Unique Content.  Many times, ecommerce sites copy and paste product descriptions given to them from manufacturers "While this might save time, search engines want to see unique content -- and reward those sites that create fresh, unique content,“.

  3. BLOG "According to Hubspot, 43 percent of marketers reported acquiring a new customer from their blog in 2012, while 82 percent who blog daily acquired a customer from it, as opposed to 57 percent who blogged only monthly,"

  4. Tell a Story "While B2B companies may not be able to do something as cute, they can always give examples of how their products are used, such as a brief story of how a customer would solve an ongoing problem with their software,"

  5. Provide Product Reviews "If your website has products for sale, provide a platform that makes it easy for visitors to access product reviews and comparisons," suggests Singleton.

  6. Know The Customer Journey "If your website has products for sale, provide a platform that makes it easy for visitors to access product reviews and comparisons," suggests Singleton.

  7. Brand Your Content

  8. Think Quality Not Quantity "Adding more content to your website simply for content's sake is a flawed approach," says Robert Murray, president, Skyword, a content creation and marketing company

  9. Include Evergreen Content "Evergreen content is content that never loses its relevance--something people will always be searching for, which will keep bringing traffic to your website," explains Elena Meadowcroft, content writer & social media specialist

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