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Here are some important tips to make a magazine advertisement a huge success
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Introduction • The only other topic that gets discussed as much as whether or not print is dead, but we can vouch for the fact that print is very much alive and thriving. • When television came onto the scene, everyone cried aloud it would be the death of print. But it wasn’t. • And then the Internet arrived and the children and grandchildren said the sky was falling and print would be crushed under its weight. But it wasn’t. • The following tips would be more helpful to run a successful campaign in magazine advertising.
Target a Dedicated Market • Enthusiasts are always the most dedicated consumers and the best to market to. Besides people who are passionate about certain hobbies, most people are incredibly proud and passionate about where they live. • Local magazines serve as an important hub where locals learn about their surroundings and events they might like to get involved in. • In other words, as a local business, you will get your ad in front of a passionate crowd that is already interested in who you are and what you have to offer.
Nothing Beats that Tactile Experience • Many consumers spend a ton of time online chronicling the latest minutiae of their daily lives on their Twitter accounts or uploading their newest selfie, but when it comes to engaging with websites, most readers only scan a website for 15 seconds before moving on. • People interact much differently with printed magazines. There’s just something about that tactile experience. Magazine readers really take their time and linger when reading print. They also tend to fully interact with the content, including the ads inside.
A Longer Shelf Life • An ad spot runs on TV, then it's over. The same is true for radio. The daily paper gets thrown out. Magazines may sit on a coffee table for months • A magazine left in a doctor’s office will be read by countless patients for many months, and your ad can be seen by a majority of them. • For instance, when the buyer finishes reading the magazine, family members may read it, or they may give it to a friend or they may donate it to their local library. The ability to sell can continue long after you paid for the ad.
Brand Recognition • When you advertise in a reputable local magazine, people instantly become familiar with your company. This recognition is then reinforced when they meet you in person, either at your place of business or at a local trade show or charity event. • This not only builds brand recognition but, in time, brand loyalty.
Credibility • Local magazines are highly valued and respected publications that build a sense of community among local consumers. • In fact, many people turn to local publications as a source of advice. Advertisers can greatly benefit from this credibility when their ads are viewed not as ads but as recommendations from a trusted source.
Conclusion In India, the magazine industry, even in hard copy, is doing well. New magazines are constantly appearing, and a number of them succeed and thrive. Buying ad space may not be cheap, but it can be effective. For effective use of such a medium, an assistance from one of the top advertising companies in India will be more assuring to make it a huge success.
