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Consumer magazine advertising influence

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woods
10 diapositives · 415 Views · Aug 10, 2014

Consumer magazine advertising influence. A Q&A of relevant points for today ’ s media world highlighting the breadth and depth of consumer magazines influence on readers. Communications Planning in 2009. “Boosting search is key to our brands success”

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Consumer magazine advertising influence
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  1. Consumer magazine advertising influence A Q&A of relevant points for today’s media world highlighting the breadth and depth of consumer magazines influence on readers

  2. Communications Planning in 2009 “Boosting search is key to our brands success” Magazines lead in getting consumers searching Which mediums influence you to start an online search? [MPA]

  3. Communications Planning in 2009 “I need more consumers to buy from my website” Magazines excel at producing the traffic which converts to sales % made purchase after conducting online search Offline sources which drive qualified traffic to websites [MPA]

  4. Communications Planning in 2009 “I want buzz around my brands” Magazines and web are key in reaching connectors Magazines work well with web in reaching social networkers Index based on Facebook & MySpace users [MPA]

  5. Communications Planning in 2009 “I want to reach positive communicators” Magazines and web are key in getting to opinion formers Influentials use magazines and web the most Number of times medium ranked #1 among influentials across 60 categories [MPA]

  6. Communications Planning in 2009 “I have to improve opinions about my brand” Magazines have a superior record in boosting brand favourability Brand Favourability Difference in exposed versus non-exposed consumers [MPA]

  7. Communications Planning in 2009 “I want get my brand mentioned” Magazines and web are key in getting consumers talking Magazines are strongest influence on personal recommendations Percent saying magazines contributed to personal recommendations [MPA]

  8. Communications Planning in 2009 Driving purchase intent is critical for our success in 2009 Magazines rank #1 in lifting purchase intent Media Impact on Purchase Intent Difference in exposed versus non-exposed consumers Cost per impact of Purchase Intent Indexed to TV $2.61 $1.77 $1.23 [MPA]

  9. Communications Planning in 2009 Most things we ever buy, we buy regularly. Every week 22 million shoppers are in-market for fmcg products and in a mind-set to listen to advertisers in those categories. Small nudges replace big shouts Using NRS Readership Accumulation [to plan weekly print ratings] magazine advertisers can meet them there Needs fulfilled (out of the market) Have Week by week Have not Purchasing mode (in-market) [NRS.IPC]

  10. Consumer magazine advertising influence A Q&A of relevant points for today’s media world highlighting the breadth and depth of consumer magazines influence on readers