Download
slide1 n.
Skip this Video
Loading SlideShow in 5 Seconds..
Advertising and Consumer Decisions PowerPoint Presentation
Download Presentation
Advertising and Consumer Decisions

Advertising and Consumer Decisions

124 Vues Download Presentation
Télécharger la présentation

Advertising and Consumer Decisions

- - - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript

  1. Advertising and Consumer Decisions Objective: At the end of the lesson students will be able to identify and explain different forms of advertising and their purpose.

  2. Advertising Influences Consumer Choice! http://upload.wikimedia.org/wikipedia/commons/thumb/4/4b/Asian_Family_Customers_Shopping_in_The_Super_Market.jpg/320px-Asian_Family_Customers_Shopping_in_The_Super_Market.jpg Awareness/Brand Information Comparative Persuasive

  3. Branding Means Remembering! www.kimmyldavis.com

  4. Branding Has Benefits! Public Domain: http://pixabay.com/en/cartoon-time-clock-watch-29381/ Public Domain: http://pixabay.com/en/quality-seal-value-red-white-icon-65060/ Photo courtesy of Rob Mader, https://www.flickr.com/photos/planeta/5755904623/

  5. Information Sells! By Huji (self-made, using Image:Informationicon.svg) [Public domain], via Wikimedia Commons Public Domain: http://pixabay.com/en/computer-notebook-laptop-open-grey-23245/ By Mark Harkin (DSCF0210 Uploaded by russavia) [CC-BY-2.0 (http://creativecommons.org/licenses/by/2.0)], via Wikimedia Commons

  6. Comparing Pays Off! By Pearson Scott Foresman [Public domain], via Wikimedia Commons OUR BENEFITS ~ THEIR NEGATIVES

  7. It’s all about Persuasion! Publicdomain: http://pixabay.com/en/emoticons-emotions-smilies-faces-154050/ Public Domain: TheLeave It to Beaver cast (L–R): circa 1959

  8. Choose: Brand Information Comparative Persuasive

  9. Sources: • Miller, R. L., & Stafford, A. D. (2010). Economic education for consumers. Australia: Thomson/South Western College Publishing. (Original work published )