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10 Lies you've been told about the Marketing Funnel [INFOGRAPHIC] PowerPoint Presentation
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10 Lies you've been told about the Marketing Funnel [INFOGRAPHIC]

10 Lies you've been told about the Marketing Funnel [INFOGRAPHIC]

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10 Lies you've been told about the Marketing Funnel [INFOGRAPHIC]

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  1. 10 THE TOP FUNNEL LIES THAT HAVE YOU BRAINWASHED YOUNEEDAWHOLEWEBSITEREDESIGNBEFOREYOUCANCONVERTTRAFFIC REMARKETINGPIXELSARETIMELYANDDEPENDONITRESOURCES HAVINGABLOGDOESN’TREALLYMATTERANDTAKESTOOMUCHTIMETOMAINTAIN EXPOSING YOUNEEDTOCAREABOUTTHENUMBEROF“LIKES”YOUHAVEONFACEBOOK WENEEDASURVEYTOFINDOUTWHATPEOPLENEED SOCIALMEDIA’SROLEISTOPOFTHEFUNNELENGAGEMENT PERSONALIZATIONDOESN’TWORKS,ITSCREEPY YOUDON’TNEEDTOKNOWHOWOFFLINEEFFECTSONLINE YOUNEEDACUSTOMLANDINGPAGE 10 09 01 06 0708 02 03 04 05 SEO over 50% Agility THE TRUTH: 67% OF NYTIMES.COM VISITORS IN 2011 ENTERED THE SITE THROUGH INTERNAL PAGES MAINLY VIA SEARCH ENGINES 3 Loyalty 59% 200% OF PEOPLE SAY THAT SUGGESTED PRODUCTS AND PROMOTIONS BASED ON THEIR PROfLE DATA 5 MORE LEADS PER MONTH A COMPANY WILL GET FROM THEIR BLOG EFFORTS THAN NON-BLOGGING FIRMS 6 INCREASE IN CLICK- THROUGH RATE AFTER USING GOOGLE TAG MANAGER TO BE MORE AGILE WITH MARKETING 7 Social Integration 40% 82% 1 IN 3 OF CONSUMERS WHO “LIKE” A BRAND ON FACEBOOK DO NOT THINK THAT A COMPANY SHOULD MARKET TO THEM VIA THEIR NEWS FEED 5 OF AD-SPEND WAS IN 2012 WAS OFFLINE; THAT IS A LOT OF VISITORS AND CONVERSIONS THAT AREN'T BEING PROPERLY ATTRIBUTED 2 CONSUMERS INDICATE THAT THEY AWARD MORE LOYALTY TO MERCHANTS THAT USE TRUE PERSON- ALIZATION IN THE SHOP- PING EXPERIENCE 5 OVER 57% eCommerce 65% OF CONSUMERS HAVE CLAIMED THAT THEY ARE WILLING TO INTEGRATE SOCIALLY IN EXCHANGE FOR A RELEVANT EXPERIENCE 5 OF CONSUMERS ARE MORE LIKELY TO RETURN TO A SITE THAT AUTOMATI- CALLY WELCOMES THEM BY NAME 5 8%CVR VISIT TO ADD TO BASKET 4%CVR VISIT TO SALE4 www.unfunnel.com 1http:/ /socialmediatoday.com/tompick/1647801/101-vital-social-media-and-digital-marketing-statistics-rest-2013 2http:/ /moz.com/blog/how-to-track-online-roi-of-ofine-advertising 3http:/ /econsultancy.com/us/blog/62891-the-slow-death-of-the-homepage 4http:/ /www.smartinsights.com/ecommerce/ecommerce-analytics/ecommerce-conversion-rates/ 5http:/ /www1.janrain.com/rs/janrain/images/Janrain-Greatest-Love-Story-Ever-Told.pdf 6http:/ /www.business2community.com/social-media/103-compelling-social-media-marketing-statistics-2013-2014-0679246 7http:/ /services.google.com/fh/fles/misc/gtm-casestudy-smarter-travel-media.pdf AGI LE MA RK ETI N G I N MOTI O N