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The Big Deal over Social Media Marketing Marketing. Natalie Guse. Ultimate Ways to promote yourself and your business! . Social Media Marketing. Traditional Marketing. Marketing Process! . Social Media Marketing! . Social Media Platforms! . Summary! . Marketing Strategies. ?.
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The Big Deal over Social Media Marketing Marketing Natalie Guse Ultimate Ways to promote yourself and your business!
Social Media Marketing Traditional Marketing Marketing Process! Social Media Marketing! Social Media Platforms! Summary!
Market a product by using marketing tools! Spread out your message to the world! But it is more!
Producing a product and market it by using : Price Place Product Promotion
Threats + Opportunities Weaknesses Strength TARGET MARKET! TARGET MARKET! Strategic Planning Goals Position Vision Mission Operative Planning Price Place Product Promotion
Internal Analysis External Analysis Location Competitors Location Markets Location Environment Potential- Analysis Competitors Analysis Target Groups Environment Analysis Strenght + Weaknesses Opportunities + Threats Image Analysis Positioning Entire Analysis
Threats + Opportunities Weakness Strengths TARGET MARKET! TARGET MARKET! Actions Goals Position Vision Mission Public Relations Cooperation Social- Networking Events Radio/TV Advertising E-Mail Marketing
You want… Satisfied Costumers Customers Your Business! Public Relations Cooperation Social- Networking Customer Relations Businesses Marketing Events Radio/TV Online Visibility Reputation Advertising E-Mail Marketing Professional Marketing Good Image We can use these marketing strategies to get them!
Social Media Marketing Traditional Marketing Marketing Process! Social Media Marketing! Social Media Platforms! Summary!
Two-thirds of the world’s Internet population visit a social network or blogging site and the sector now accounts for almost 10% of all internet time. Social Media Marketing At its most basic sense, social media is a shift in how people discover, read and share news, information and content. Technologies include: blogs, picture-sharing, vlogs, wall-postings, email, instant messaging, music-sharing, crowdsourcing, and voice over IP, to name a few.
. Facebook is used in more than 35 different languages and 170 countries and territories. The Big Deal over Social Media Marketing Marketing Natalie Guse If Facebook was a country it would be the 8th largest country in the world! 150 million people around the world are now actively using Facebook and almost half of them are using Facebook every day. This includes people in every continent—even Antarctica.
The Big Deal over Social Media Marketing Marketing Natalie Guse • There are 87% more online social media users now than in 2003, • with 883% more time devoted to those sites. • In the past year, time spent on social networking sites has surged 73%. • In February 2009, social network usage exceeded web-based e-mail • usage for the first time:
Interact with costumers! Communicate! YOU Share! Socialize!
Communicate Interact Socialize Share • Communicate w. costumers • Stay in contact • E-Conferences • E-Interviews • Build own networks • Invite your contacts • Interact with costumers • Example: NING, MEETUP • Create public profiles • Stay in contact • Example: LINKEDIN, XING, FACEBOOK • Promote Infomercial • Promote Business • Publish press releases • Example: YOUTUBE C I S S
Communicate! YOU Interact with costumers! Share! Socialize!
Communicate Overview Directories and Shopping Sites!
Information Description Use/Benefit • Google Maps (for a time named Google Local) is a web mapping service application and technology provided by Google, free (for non-commercial use), that powers many map-based services, including the Google Maps website, Google Ride Finder, Google Transit, and maps embedded on third-party websites via the Google Maps. It offers street maps, a route planner for traveling by foot, car, or public transport and an urban business locator for numerous contries around the world. According to one of its creators (), Google Maps is "a way of organising the world's information geographically • Get a listing • Make your business visible • People can find your business Google Maps Category: Directory Primary Value: Strong profile ranking User: N/A
Information Description Use/Benefit • Through yelp you can promote just about any local business on Yelp. Among the greatest opportunities on Yelp are for restaurant owners. A strong profile with friends, pictures, and positive reviews can provide high quality leads with the validation of 3rd party business reviews. Yelp.com is a popular business review website enjoying tremendous growth. Quantcast.com, which tracks website popularity, has found that Yelp.com's traffic has doubled in the period between October 2008 and March 2009. • Make your business visible • Get a listing • People can find your business • You can find other local businesses. YELP Category: Directory Primary Value: Strong profile ranking User: N/A
Information Description Use/Benefit • Business.com is the leading business search engine and directory and pay-per-click advertising network serving more than 40 million unique business users and thousands of advertisers every month. Business.com helps business decision makers quickly find what they need to manage and grow their businesses, and enables advertisers to reach these users wherever they are across the business Internet through premier partners, including Entrepreneur, Hoovers, Financial Times and Internet.com. • Make your business visible • Get a listing • People can find your business! • You can find other local businesses. Business.com Category: Directory Primary Value: Strong profile ranking User: 40.000.000 http://www.business.com/info/aboutus.asp
Information Description Use/Benefit • YELLOWPAGES.COM LLC is a wholly owned subsidiary of AT&T. As a leading Internet Yellow Pages and search directory, YELLOWPAGES.COM is uniquely able to offer searchable directory listings. Whether you're looking for a particular item, business, event, location or service, YELLOWPAGES.COM is your trusted online source for comprehensive national and local business information. • The YELLOWPAGES.COM distribution network provides exposure to more than 100 million monthly consumer business searches. • Make your business visible • Get a listing • People can your business • You can find other local businesses etc. there Yellowpages Category: Directory Primary Value: Strong profile ranking User: 100.000.000 monthly consumer business searches
Information Description Use/Benefit • Local.com is a leading local search engine and the largest local search network in the United States. The company provides over 19 million consumers each month with the most relevant search results for local businesses, products and services on Local.com and over 700 regional media sites. Businesses can target ready-to-purchase consumers using a variety of advertising products including subscription, pay per click, banner and pay per call ad products. Local.com consistently ranks in the Top 100 in U.S. website traffic according to Internet research firm, comScore. • Make your business visible • Get a listing • People can find your business! • You can find other local businesses. • Advertisement Packages Local.com Category: Directory Primary Value: Strong profile ranking User: 19.000.000 consumers
Information Description Use/Benefit • Superpages.com is the local expert, and a top online resource for finding information and insights on businesses and retailers. Every month we help millions of consumers find valuable local business information from driving directions and hours of operation to Web links and customer reviews. • Make your business visible • Get a listing • People can your business! • You can find other local businesses. • Advertisement Packages Superpages.com Category: Directory Primary Value: Strong profile ranking User: N/A
Information Description Use/Benefit • Second Life (SL) is a virtual world developed by Linden Lab that launched on June 23, 2003, and is accessible via the Internet. A free client program called the Second Life Viewerenables its users, called Residents, to interact with each other through avators. Residents can explore, meet other residents, socialize, participate in individual and group activities, and create and trade virtual property and services with one another, or travel throughout the world, which residents refer to as the grid. Second Life is for people aged 18 and over, while Teen Second Lifeis for people aged 13 to 17. • Make your business visible • Get a listing • People can your business • You can find other local businesses. • Create your store • Image Secondlife.com Category: Virtual World Primary Value: Image User: N/A
Information Description Use/Benefit • Kaboodle is the most fun social shopping network on the web! It's a place where you can express your own style and meet other stylish people by discovering, recommending, and sharing products.Most exciting, Kaboodle allows you to add and save products from almost anywhere on the web to your shopping lists and wish lists with the easy-to-use Kaboodle button. The button automatically downloads the essential details of a product, including its image, short description, and price and saves it to your list of choice. • Make your business visible • Get a listing • People can find your business! • You can find other local businesses there • Advertisement Packages • Share your products with other people Kaboodle Category: Shopping Site Primary Value: Strong profile ranking User: N/A
Communicate Press Release Sites!
Information Description Use/Benefit Reddit is one of the largest social news websites around on the internet. Featuring user-submitted content on a wide variety of topics such as entertainment, pop culture, web 2.0 and politics, Reddit ranks all submitted links through a democratic voting system that is open to all its users. Using complex filters, Reddit also provides a list of recommended links for each individual user, that are based on their voting habits. Like Digg or StumbleUpon, getting on Reddit’sfrontpage can result in a large amount of traffic to your website. This allows you to rapidly create brand exposure for your business or establish a long-term reader base for your blog. • Make your business visible • Submit a link • People can find your business • Submit an article Reddit.com Category: Bookmarking Primary Value: Strong profile ranking User: N/A
http://www.allbusiness.com/marketing/market-research/274764-1.htmlhttp://www.allbusiness.com/marketing/market-research/274764-1.html Press Releases Attract customers http://www.entrepreneur.com http://www.businessweek.com/ Public Relation http://www.businesslife.com/ Attract customers Attract customers
www.thecoastnews.com Press Releases Attract customers http://www.sandiegoreader.com Public Relation http://www.northcountytimes.com http://www.signonsandiego.com Attract customers Attract customers
Interact ! Overview Social Media Sites
Information Description Use/Benefit • Meetup is the world's largest network of local groups. Meetup makes it easy for anyone to organize a local group or find one of the thousands already meeting up face-to-face. More than 2,000 groups get together in local communities each day, each one with the goal of improving themselves or their communities. • Meetup's mission is to revitalize local community and help people around the world self-organize. Meetup believes that people can change their personal world, or the whole world, by organizing themselves into groups that are powerful enough to make a difference. • reader base for your blog. • Set up Meetup Group • Use Meetup Group to promote business • - Expand Group (youneed to invite as many people as possible to the group the goal is to invite at least 100 people a day) • - youneed people, who help promoting the group • - Use Meetup as a searching tool to find potential customers. Meetup.com Category: Social Media Site Primary Value: Strong profile ranking User: 6.000.000