1. Talk Tracks communicate what you do, how you do it, what results you deliver and for whom you work with. The goal is to begin a relationship with your messages that turns prospects into customers. By nailing the “what, how, why and for whom”, in a clear, concise and relevant way, you build a powerful foundation for all your sales and marketing communications. You can build your brand touch points consistently and deeply demonstrate your unique expertise. Are you Making These COMMON MISTAKES & BLOWING your First Impressions? Take the TALK TRACKS Quiz: 1) Are You Winging It? Are You “Making it up on the spot” when you introduce yourself ? When networking this is a sure fire way to miss opportunities or give inaccurate impressions. “Winging it” is what you do when your preparation fails. 1) Are You Inconsistent? Does everyone get a different version of “What you do?” How can people refer your brilliant solutions if they aren’t getting the rock solid understanding of your competencies? 2) Are You Using Jargon/Technical Language? Do you get the “Huh?” face or glazed over eyes from your listeners? You might be speaking a different language in your zeal to sound important or like an expert. 3) Do You Sound Unconvincing? If you’re hearing your TALK TRACK for the first time – when it comes out of YOUR mouth, you probably sound unconvincing or unsure of what you do for people. 4) Are You Just Plain Dull? Is your introduction a snooze? Dull, bland, boring and common introductions don’t set you apart or leave a memorable first impression. Answer “YES” to one or more and you’ve got a problem. You’re losing the opportunity to quickly and clearly build trust, credibility and create an awesome first impression that moves relationship and business forward. – You need to invest in your TALK TRACK! © Copyright, The Selling Agency, 2016. All rights reserved. Cannot be reproduced or reprinted without express written permission of The Selling Agency. Follow us @SellingAgency and TheSellingAgency.com