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3 Impactful Ways to Create Interactive Video Ads

A simple interactive element in an ad can allow the viewers to become more u201cpresentu201d as they are able to engage with the content. This gives interactive video ads the power to be more engrossing in this era of limited attention span.

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3 Impactful Ways to Create Interactive Video Ads

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  1. 3 Impactful Ways to Create Interactive Video Ads interactive video ads

  2. Introduction A simple interactive element in an ad can allow the viewers to become more “present” as they are able to engage with the content. This gives interactive video ads the power to be more engrossing in this era of limited attention span. Because of their high conversion rate and better reachability, interactive video ads are largely used by advertisers. Find out the 3 impactful ways to create interactive video ads in the following slides.

  3. Use Gamification Elements like gamification in interactive video ads can make them more interesting and interactive as they have features that can engage the audience while increasing brand awareness. Gamification techniques like a reward system, interactive decision-making, etc., make the audience think they are being heard.

  4. Give Importance to Relevance Relevance should hold the utmost importance in a brand’s eyes. The story a brand is telling its target audience should be relevant so they can build a connection. When a brand story is relevant and personalized the chances of interactivity get higher and make the video ad memorable. Additionally, the interactive elements should make sense and do what they say.

  5. Create a Gripping Story Creating a gripping story in the interactive video ad is essential because if the audience is not engaged in the first few seconds, they may not continue to watch the ad. For this purpose, advertisers should first understand the audience they are targeting and see what they will like. Later, they can add relatable content and interactive elements to make the story more gripping.

  6. Conclusion By incorporating these strategic tips while creating an interactive video ad, one can see how impactful the ad will become and how the audience will start engaging with it. The more personalized an ad is, the more the audience will be hooked.

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