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Facebook video ads

facebook video ads

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Facebook video ads

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  1. Why use Facebook Video Ads?

  2. Facebook video ads are a great way for any business, large or small, to connect with a large audience online. Content in a video format is more likely to be engaged, as it stands out more in the newsfeed, and is more visually appealing than bland text content. Here are a few reasons why Facebook video ads have become so valuable to a business’ video marketing strategy: ➤ Facebook has a massive audience online: The audience on Facebook includes 1.32 billion daily active users (DAUs) on average, at an increase of 17% year-over-year (Facebook 2017 Second Quarter Results) ➤ Facebook video ads can be short & sweet: Facebook video ads typically make an impression in less than 10 seconds. This means people do not have to watch a full video to be affected by an ad (Facebook Business) ➤ Captions are key: Captioning a video the right way can make a big difference. When a business is able to effectively caption their videos, they increase the view time by an average of 12% (Facebook) So why are small businesses ignoring the cold hard facts and not creating video content to promote themselves? Because they don’t know how. Luckily Facebook has made video advertising incredibly easy, even for the non-experts. If you are not sure where to start with your next Facebook video advertisement, we can help.

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