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Facebook Ads

presentation gives you insight of basic Facebook advertisement objectives.

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Facebook Ads

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  1. FACEBOOK ADS Social media marketing

  2. Overview • Facebook marketing is easiest and popular way to reach audience in short span. And it is also cost effective than Google adwords. • You can also increase reach through social media optimization but those audience is neither targeted nor filtered. So to get optimized result we use social media marketing.

  3. 1. Awareness • Brand awareness- It is basic objective of campaign, where target of business is to make people aware about product, services, business. In this case business is already established, I just want people to know I have added extra some thing to my business. • E.g.- I run digital marketing training institute in pune. But now I want people also know that I have added other courses training is my business.

  4. Consideration • In previous objective we have people are now aware about my business; now I ant them to take some action, show interest in my business. • Like they should click on ad and come to my website(traffic) and checkout my products and services OR they should leave data for my business. • In consideration facebook charge for single click.

  5. Conversion • Here I want actual sale from user/audience. • For this kind of ad you need to install facebook pixel which help facebook to measure conversion on websites. • As in previous objectives all actions occurs in facebook platform, so it don’t require any additional setting. • Bidding type is CPA- cost per acquisition

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