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Facebook Ads 101

Facebook Ads 101. Bimbo Cabochan. Personal Background. Almost 30 Atenean Product of Unilever and Hershey’s International Entrepreneur-at-Heart New Father Dreamer Makabayan (Loyalty to the Country, not to anyone.). Professional Background. Efficient Business Marketing

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Facebook Ads 101

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  1. Facebook Ads 101 Bimbo Cabochan

  2. Personal Background • Almost 30 • Atenean • Product of Unilever and Hershey’s International • Entrepreneur-at-Heart • New Father • Dreamer • Makabayan (Loyalty to the Country, not to anyone.)

  3. Professional Background • Efficient Business Marketing • LEAP Solutions 2007 (Integrated Marketing Campaigns) • Clients: Unilever, Knorr, Lady’s Choice, Royal, Best Foods, Axe, Hershey’s, Kisses, Duty Free, Nike, Pepsi, Abbott, Cecon, St. Luke’s, Mead Johnson, Alacta, Lactum, Roche, Xenical, Kraft, Tang, Cheez Whiz, Monde Nissin, Lucky Me, Jollibee, Red Ribbon, Greenwich, Ateneo, Toby’s, Runner, Lenovo, Politicians and Personalities • Clean and Honest Digital Marketing Advocate • www.extendyourself.org • www.bayanworldwide.com • Get Hooked 360 (Integrated Campaigns Leveraged on the Internet) • Maka-Diyos (Faith in God, not in resources.)

  4. Why am I here? • Makabayan (Loyalty to the Country, not to anyone.) • Maka-Diyos (Faith in God, not in resources.) • Clean and Honest Digital Marketing Advocate

  5. Discussion for Today • Facebook Ads 101 • Application in Philippine Setting • Make Life Harder and Better for Your Agencies

  6. Why Facebook?

  7. But Wait! • Facebook is great but your business does not own it. • It is a social networking tool. It’s just a part (a BIG part) of your campaign. • Know thy WWWⓒ. • Always work in a SMART framework. • Say what you mean and mean what you say

  8. Facebook Ads Getting Started Guide • Plan a successful campaign • Create, target and budget your first ad • Understand and apply the insights from your reports • Test different versions of your ad head-to-head to discover what works

  9. Identify your goals • What do you want to achieve with your ad? • Do you want to build awareness of your company, products, services or Facebook Page? • Let people know your company or Facebook page exists • Increase brand name recognition • Acquire new sales leads that you can follow up with later

  10. Identify your goals • 3. Do you want to encourage specific actions on your website or on Facebook? • Get more people to Like your Facebook Page • Get more people to visit your company website or online store • Increase sales by offering a special discount code for Facebook customers

  11. Define who you want to reach with your ad • Know your audience: • Tailor your ads to your audience • Create different versions of the ad to appeal to different customer groups. • Test different messages and images

  12. Set your budget Name your campaign and set your pricing Review and submit your ad

  13. Step-by-Step Simulation

  14. Track & Take Action Get real time results. Walang bola. Immediate action can be taken.

  15. Discussion for Today • Facebook Ads 101 • Application in Philippine Setting • Make Life Harder and Better for Your Agencies

  16. More Questions? Bimbo Cabochan www.bayanworldwide.com bimbo@bayanworldwide.com 09178424626 (0917-VGBIMBO)

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