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Video Ad Serving through Ad Serving Platforms

An average person comes across many ads in a day, but the most engaging ones are video ads. These ads have stormed the u2018on-demand contentu2019 market. They are clubbed with video content and served to the audience in a creative way. This process of showing these ads to the user is done through ad-serving platforms.

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Video Ad Serving through Ad Serving Platforms

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  1. Video Ad Serving through Ad Serving Platforms Consuming content on the go is the reality of today. Many brands and businesses are utilizing the digital space to gain audience attention. There are millions of ads running on different streaming platforms, websites, and applications. An average person comes across many ads in a day, but the most engaging ones are video ads. These ads have stormed the ‘on-demand content’ market. They are clubbed with video content and served to the audience in a creative way. This process of showing these ads to the user is done through ad- serving platforms.

  2. Video Ad Serving Video ad serving delivers video commercials to the target audience on their respective devices. The target platform receives an advertisement from the ad server that is further shown to the end-user. Ad Serving Platforms An ad server platform automates the sales and distribution process of selling advertisements. A company can run certain programs, like multi-channel advertising campaigns some other platforms are also involved in the video serving process, depending on the publisher or ad partner.

  3. Types of Ad Server Self-Hosted Ad Server Publishers themselves manage self-hosted ad servers. As they are not dependent on an outside company, they have more control over every aspect of the campaign. Hosted Ad Server An outside company manages the hosted ad server. This gives the ease of running the campaign effortlessly. An ad provider manages various aspects of the campaign, like real-time performance monitoring and customized support. Process of Video Ad Serving •Ad placement is the most important aspect of ad serving. The publisher decides the placement on a website, app, or platform.

  4. •When a user visits a website, an ad server receives a request to display a video ad on the website. •The ad server analyses the interests of the user and displays relevant ads. •The advertisement is seen by the user. Many publishers choose ad serving platforms to get better results for their ad campaigns. It also gives access to the latest technologies and a wide network of ad partners. Airtory is one such platform that gives an excellent ad experience and uses management tools for enhanced campaign performance. Contact Us: Address: 6000 Shoalwood ave, Austin Tx 78757 Phone Number: 1 (512) 736-1345 Business Email: sales@airtory.com Website: https://www.airtory.com/

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