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5 KEY POINTS TO OPTIMIZE GOOGLE ADS CAMPAIGN

u25cftKeywords are the crucial targeting factor is Search Ads. They drive ads on Search Network.<br>u25cftIt is not possible to know every single keyword variation that is going to perform well in Search Ads. Many keywords that looked good on paper might not be that good in actual conditions.<br>u25cftAnd if keywords are inefficient then it can lead to lot of wasted ad spent.<br>u25cftLimit Keywords to around 15 - 20 per Ad group.<br>u25cftThis helps you to customize your ads (with keywords in the ad copy) and get more CTR, Ad Rank Quality Score and decreasing CPC.<br>

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5 KEY POINTS TO OPTIMIZE GOOGLE ADS CAMPAIGN

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  1. 5 key points to optimize the Google ad campaign 1) Keywords ● Keywords are the crucial targeting factor is Search Ads. They drive ads on Search Network. ● It is not possible to know every single keyword variation that is going to perform well in Search Ads. Many keywords that looked good on paper might not be that good in actual conditions. ● And if keywords are inefficient then it can lead to lot of wasted ad spent. ● Limit Keywords to around 15 - 20 per Ad group. ● This helps you to customize your ads (with keywords in the ad copy) and get more CTR, Ad Rank Quality Score and decreasing CPC. 2) Search term and Negative Keywords ● This is a very important factor in any PPC Campaign. Because of Broad Match and close variant matching keywords, your ads might trigger for many irrelevant terms. ● Find the Search term from the Keyword tab in any given campaign or in ad group. ● Look for the Search Terms triggering ads for the match type and keywords. ● If there are any Search term which is irrelevant the add those terms to your negative list. ● For example; you are running a campaign for Digital Marketing Course. You notice that job seekers looking for Digital Marketing Job(s) are clicking on your ads. You now want to use that “Job(s)” theme to create negative for possible searches to avoid spending on PPC Campaign ● Likewise look for more such terms and add them to your negative match.

  2. 3) Ads per Ad Group ● According to Google, Use three to four Ads per Ad Group. Use different messages in each Ads to find out which one does the best. ● Google rotates your ads automatically to show the Best performing ads. ● Depending on your Business goals, you should select the best performing Ad. ● Judge your winner by your KPIs:- ○ (i) Highest conversion rate ○ (ii) Highest CTR ○ (iii) Low Cost Per Conversion ● Or else, use third party tool to find out the winner based on business goal. 4) Geographical Targeting ● Showing Ads to Incorrect Geo location is another way of wasting budget. ● Check by looking at Settings > Location > View location reports. ● In case you see clicks coming from outside the Geo targeted location, then adjust the location setting and narrow down the current geo target 5) Schedule your Ad when Customer Respond ● We can increase our click through rate (CTR) by making sure our campaign is on when we get best results. ● Study response across different days of the week and times of the day to find out the response. 6) Use Effective Device targeting

  3. ● The world is going mobile. The ads needs to be presented in a way that needs to be accommodates each chosen device ● There are different tactics to keep in mind before device targeting. ● (I) create mobile only ads - Ads look different from screen to screen. So try creating mobile only ads to attract mobile users. ● (II) Call Only Ad - If you don’t have a landing page still want to grow. Then call only ads can be very effective. 7) Apply Bid Adjustment ● Bid adjustment are meant to change the frequency of your ads are shown based on factors like location, time and method people use to conduct searches. According to market, you can change the bid. ● For example, if most of your audience are searching on mobile then you can increase the bid for mobile devices. 8) Use DKI to Improve CTR ● Dynamic Keyword Insertion (DKI) is a fantastic way of increasing your Click through Rate (CTR). ●To give you a better idea of what DKI is, let’s say you have a myriad of keywords in your ad group such as: leather coat, winter coat, black coat, wool coat, etc. In your ad copy, the DKI code is: BUY>{Keyword:Coat}. If someone were to search for “black wool coat” the code would then be replaced with that term - making your ad appear as “BUY Wool Coat.” The result, your ad is now closely related to the search query / term. 9) Use Ad Extension ● The primary function of Ad Extension is to give people more information about your business to help them make a decision. These are typically known to boost

  4. CTR. Extensions include things like phone number, address, links to landing pages and more. ●Keep in mind, just adding an extension to your ad does not guarantee it will show on the ad. For more info visit <a href="https://widefy.in">Digital Marketing Agency in Pune</a> OR For more info visit Digital Marketing Agency in Pune (give hyperlink to keyword)s

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