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DIGITAL MAKETING

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DIGITAL MAKETING

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  1. DIGITAL MARKETING PRESENTATION

  2. ABOUT ABOUT DIGITAL DIGITAL MARKETING MARKETING Digital marketing is when any product is promoted through a minimum of one form of electronic media. This form of marketing is vastly different from traditional marketing. Digital marketing consists of various methods and channels that allow any organization or company to have and study this form of marketing to find out what works for them and what does not

  3. IMPORTANCE IMPORTANCE As already mentioned, today we live in a technologically advanced world where anything is possible through the internet. Digital marketing functions and is possible only because of the internet and nothing else. It is the core of what digital marketing is. In a society where we struggle with scarcity and rising prices, digital marketing is the way to turn that around. The internet is easily accessible by everyone in any part of the globe. It is no longer only for a specific class of society. It is easier to connect with people and without even having to meet them. Digital marketing is an advantage for businesses in this era.

  4. USE USE OF DIGITAL MARKETING OF DIGITAL MARKETING Digital marketing is, as the word suggests, the use of digital media to market products. There are multiple websites like Amazon, Myntra, Flipkart, etc., where people can buy products. This applies to products such as clothes, technical tools, groceries, medicines, food, and so much more. So much so that one doesn’t have to leave the house if one doesn’t want to.

  5. CHALLENGES CHALLENGES The challenge is for the right information of the right products to reach the right customer. This is where digital marketing comes in. Through data mining, it is easy for marketers to target the right audience with the right advertisement of products that they might need. This is what makes digital marketing successful more than anything. Finding and targeting the right audience can increase sales drastically. Some tools can be used to analyze and suggest better options for marketing as well. This helps sellers market their products.

  6. BENEFITS OF DIGITAL MARKETING

  7. AFFORDABILITY AFFORDABILITY If a company or an organization wants to invest money in marketing and advertising a product or service, they will not invest in newspapers, televisions, and such, as much as they would in online advertising. For one, the latter is a lot cheaper than the former and vastly cost-effective. At lower prices, a wider audience can be captured. And not just any audience, a very targeted audience that increases the sales.

  8. RETURN RETURN ON ON INVESTMENT INVESTMENT Digital marketing has the ability as well as the potential to provide returns on investments. As mentioned in the point above, this form of marketing is cost-effective and enables you to reach a larger, more targeted audience. The return on investment from this type of marketing is considerably larger than in traditional advertising.

  9. TRACK AND MEASURING GAINS TRACK AND MEASURING GAINS Due to analytical tools and very clear data that is available, it is easy to determine what caused success and what did not. This is almost immediate and helps companies rethink and change campaigns and strategies that do not work almost immediately

  10. EASY TO LEARN EASY TO LEARN While there are many aspects of digital marketing that you need to learn, it is fairly easy to get started with. It gets more complex from the nature of the goals and the scale of the campaigns. However, it is all a matter of finding the right strategy that works for your business.

  11. GLOBAL REACH GLOBAL REACH Traditional marketing is restricted by geography and creating an international marketing campaign can be hard, expensive, as well as labor-intensive. However, digital marketing happens on the Internet, which means that the reach you can achieve with it is immense. Even a very small local business owner has the ability to reach an international audience with an online store. This would never be possible with traditional marketing or would cost a whole lot of money to do so. This online accessibility has opened many growth opportunities for businesses to explore. The combination of global reach and visibility is a great opportunity for any business.

  12. LOCAL REACH LOCAL REACH While global reach is a significant advantage of digital marketing, it also improves local visibility, which is especially important if your business relies on nearby customers. Local seo and locally targeted ads can be beneficial for companies trying to bring more customers to their doors. Think of the reach you can get to a whole neighborhood with digital marketing versus the reach it would take you to print out flyers and distribute them around.

  13. MULTIPLE STRATEGIES MULTIPLE STRATEGIES There are different strategies of digital marketing that can be used by different types of businesses. A B2Bbusiness that is interested in gaining international leads may have a totally different strategy than a B2C local business selling clothes. While some companies can benefit more easily with content marketing and SEO, others can benefit from conversion-based ad campaigns. The key is to always analyze the result and develop better tactics and methods with time. A well-executed digital marketing strategy is one that changes and adapts quickly as the needs of the business transform.

  14. ANALYTICS AND OPTIMIZATION ANALYTICS AND OPTIMIZATION Another important advantage of digital marketing is web analytics which measures the result of digital marketing campaigns in real-time. This helps to optimize future campaigns and fix any possible mistakes quickly. Analyzing your digital marketing campaigns also enables you to have the ability to pinpoint every source of traffic and take total control of your sales funnels.

  15. EFFECTIVE TARGETTING EFFECTIVE TARGETTING Even if you don’t have a clear idea of your target audience, digital marketing enables you to extract data to see which audiences will work best for you and optimize your campaign around them. There are many different options of targeting such as through keywords for search engine optimization (SEO), pay per click(PPC) or through demographic information on social media. This enormous amount of targeting elements at your disposal makes sure that every campaign reaches the right audience. It also helps you to analyze the changing behaviors of customers and modify campaigns for those changes. This ability to understand customers’ changing needs quickly is a sure way of success for any company

  16. SEARCH ENGINE OPTIMIZATION SEARCH ENGINE OPTIMIZATION Search Engine Optimization helps with the expansion of online visibility in results that come up in search engines. What happens is that if your business ranks high on the search engine results page (SERP), the amount of traffic that your website gets is increased. With the use of SEOs, passive visits to your page can become active and receive more traction

  17. SEARCH ENGINE MARKETING SEARCH ENGINE MARKETING Search Engine Marketing is a technique where a business or a company can buy a particular advertising space. This can be seen on search platforms like Bing Ads, Facebook Paid Promotions, or even Google or Instagram. One example is Pay Per Click advertising. It is, as the name suggests that the marketer pays the search engine for every click that a user makes

  18. SOCIAL MEDIA MARKETING SOCIAL MEDIA MARKETING Social media now plays a very crucial role in the promotion of the goods and services of any company. It gives the marketer a way to engage with potential consumers in a targeted manner. It connects with a much more comprehensive range of people in a more intimate way. It is easy to gain feedback or engagement from social media. Social media is also used to place orders, which makes it so much simpler for the user to find the page, see if it is trustworthy, based on interactions by other customers, and also place orders with no hassle.

  19. CONTENT MARKETING CONTENT MARKETING To amplify visibility, reputation, and to advertise itself, a lot of attention and effort has to be put into the content. The content has to be precise, good quality, transparent, and sharp so that it stands out and boosts SEOs.

  20. EMAIL EMAIL MARKETING MARKETING Email marketing is advertising done through emails. It brings advertisements right to the person’s inbox unobtrusively. This mainly happens when people log in to shopping websites and such with their emails.

  21. AFFILIATE MARKETING AFFILIATE MARKETING Affiliate marketing is the strategy of earning a living by advertising products through websites, blogs, or links. Under this, you can create a link and put your product in that link. When a customer buys your product by clicking on that link, you get hard on it.

  22. PPC MARKETING PPC MARKETING The ad that you have to pay to see is called pay-per-click advertising. Money is deducted by clicking on it, as it is known by name. Moreover, it is for every type of advertising. From time to time, these ads are coming. If anyone sees these advertisements, the money is deducted. However, it is also a kind of digital marketing.

  23. PROBLEMS PROBLEMS One main problem with digital marketing is data mining. No rules or laws have been put in place to curb the buying of users’ data. It is used to such an extent that it has been said that the user has become a product. It is spoken as a conspiracy theory that we are being spied upon. But that is not far from the truth. Former employees of Google, Twitter, Instagram, Facebook, etc., have spoken of how much data is stored by websites of users that use social media sites. This information is sold to marketers so they can target specific audiences with their products. These sites are designed to keep the person coming back and engaging with the sites. Almost like an addiction. Proof of this is how much the rates of online shopping increased during the lockdown. This means that social media is unsafe and has become more than a tool

  24. FUTURE OF DIGITAL MARKETING FUTURE OF DIGITAL MARKETING We all know that change is the rule of life. We can understand how much life has changed today with the first life. Moreover, it is the age of the Internet. People of all races use the Internet today. The Internet has made it more comfortable for people to get together, which was never possible before. We can also connect all the traders and customers through the Internet.

  25. CONCLUSION CONCLUSION Digital marketing majorly helps all businesses, big and small, take off. It is vital in this day and age and even helps with the employment problem. This form of marketing is how one can take advantage of technology and further their business. But it is also crucial for users to be careful of what information is put out on the internet to stay safe. There must be a balance of both, and companies should be taxed on the amount of data they have.

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