Who Are The Big Fat IndustriesTM? • Fast Food • Soft Drinks • Snack Food
Why Are They The Big Fat IndustriesTM? You would have to walk seven hours straight to burn off a super-sized Big Mac, fries and Coke1
Food/Drink Activity Amount of Time One bottle of Pepsi Dancing 1 hour Bag of Cheetos Riding a bike 30 minutes One soft taco Walking 1 hour, 15 minutes Five Oreo’s Basketball 30 minutes2 Why Are They The Big Fat IndustriesTM?
Think You Know What You’re Eating? • ½ cup of Jell-O = 0 minutes walking • 12 oz. Coke = 30 minutes walking • 1 cup of popcorn = 8 minutes walking • 50 potato chips = 45 minutes walking • 1 hot dog = 20 minutes walking3
To Burn Off… • A cheeseburger & fries • 1 hour, 42 minutes of dancing • 1 hour, 21 minutes of swimming • 2 hours, 16 minutes of walking2
To Burn Off… • 6 Chicken nuggets • 36 minutes of swimming • 45 minutes of dancing • 1 hour, 39 minutes of golf2
To Burn Off… • One bottle of soda • Walk 3 miles in 45 minute • Play basketball for 40 minutes • Bike for 22 minutes14
Eating too much of the products may be dangerous to YOUR health… It causes you to be overweight or obese!
In the U.S., we eat more than one million animals per hour. Many are because of the fast food industry1
Why Can The Food Of The Big Fat IndustriesTM Be Bad For You? • One in every three children born in the year 2000 will develop diabetes in their lifetime4 • Diabetes can cause blindness, heart & kidney disease, and loss of limbs1 • Diabetes will cut 17-27 years off your life!1
Why Can The Food Of The Big Fat IndustriesTM Be Bad For You? • Obesity has been linked to: Hypertension, Coronary Heart Disease, Adult Onset Diabetes, Stroke, Gall Bladder Disease, Osteoarthritis, Sleep Apnea, Respiratory Problems, Endometrial, Breast, Prostate, & Colon Cancers, Dyslipidemia, Steatohepatitis, Asthma, Hyperuricaemia, reproductive hormone abnormalities10, 5
Obesity Statistics • Two-thirds of all Americans are either overweight or obese4 • Of the children and adolescents who are overweight or obese, approximately 70% will become overweight or obese adults6
Where Are The Big Fat IndustriesTM? • Fast food can be found just about anywhere: restaurants & drive-thru windows, stadiums, zoos, airports, schools, universities, cruise ships, trains, airplanes, K-Marts, Wal-Marts, gas stations, and even hospitals • Snack food & soft drinks can be found all the same places & more: grocery stores, vending machines, and parks
That’s Heavy In 2000, for the first time ever, the number of overweight and obese people in the world matched the number of underweight and starving…1.2 billion!11
On any given day in the United States, one-quarter of the adult population visits a fast food restaurant 8 … McDonald’s feeds more than 46 million people a day – more than the entire population of the country of Spain, or more than the populations of California and Florida combined!1, 7
McDonald’s calls people who eat a lot of their food… “HEAVY USERS”1
Can You Eat The Big Fat Industries’TM Products And Still Be Healthy? Yes…Absolutely…You Better Believe It…Si…Sure You Can!
Can You Eat The Big Fat Industries’TM Products And Still Be Healthy? • It’s all about moderation and balance! • Moderation: You can eat/drink The Big Fat Industries’TM products, just not all the time
Can You Eat The Big Fat Industries’TM Products And Still Be Healthy? My Pyramid • The best diet consists of a wide variety of foods • Moderation & Balance www.mypyramid.gov
Can You Eat The Big Fat Industries’TM Products And Still Be Healthy? • Balance: The more you use The Big Fat Industries’TM products, the more you need to be ACTIVE!
You Are The Target • The Big Fat IndustriesTM are working hard to get you to eat/drink as many of the products as possible • And, they are not emphasizing moderation or balance • McDonald’s spends more on marketing and advertising than any other brand9
Adults Behind The Scene • Marketing people • Survey people • Advertising people • Focus groups • Creative people
What Are These Adults Doing? Fry, Pie and Sly… They are being sneaky, tricky, and sly to get you to use as much of their products as possible – and they are not emphasizing moderation or balance
The Bottom Line: The more of their products you use the more money they make. (Which is why they don’t emphasize moderation)
Do you think The Big Fat IndustriesTM care about the health of today’s kids?
Advertising Overload • Think about all of the advertising from The Big Fat IndustriesTM • Food makers spend $15 billion a year on advertising 10 • Much of which is for junk food and targeted to kids • The soft drink industry spends more than $700 million on advertising a year14
Advertising Overload • The average kid sees 10,000 advertisements for food a year from The Big Fat IndustriesTM 12 • 95% of which are for fast foods, candy, sugared cereal & soft drinks 12
Advertising Overload • Now think about all of the advertising about healthy foods • Only $2.7 million is spent on promoting healthy dietary guidelines, like the new food pyramid, by the US Department of Agriculture
Do You Really Want To Do What The Big Fat Industries’TM Advertising Tells You To Do Without Thinking About It First?
Advertising Techniques • Tricks of The Big Fat IndustriesTM • Color • Sounds & Jingles • Humor • Spokesperson • Spokes-character • Toys
Color • Certain colors attract your attention • McDonalds colors, red and yellow, are known for promoting hunger and urgency in their customers • The colors actually make the customers buy more food
Sounds & Jingles • The Big Fat IndustriesTM purposefully use catchy lyrics and tunes that are easy to remember • Oscar Meyer wiener song • McDonalds “I’m lovin’ it” • Fanta “Want a Fanta, don’t cha wanna Fanta?”
Humor • Advertisers create humorous messages to attract attention and help you to remember their product
Spokesperson • Michael Jordan • Britney Spears • David Beckham • LeBron James
Spokes-Characters • Shrek • Pokemon • Tony the Tiger • Nestle Quick Bunny • Chihuahua
Toys • There is a reason the fast food industry puts toys in their kids meals: To get kids to eat the food the toys come with
If you order one of the very few healthier items at McDonald’s you don’t get a toy! RIP-OFF!
Incentives • Some companies will reward you for using large amounts of their products • Mt. Dew, Pepsi
Every time you wear or use promotional items you are helping the industries advertise to your friends and everyone that sees you!
Product Placements Video Games • KFC & Pizza Hut – Crazy Taxi Movies • Reese’s Pieces – E.T. TV Shows • Coca-Cola – American Idol
The Big Fat IndustriesTM Have Been Doing This For A Long Time… 1960’s 1970’s 1940’s 2002 1990’s
Making Their Wallets Fat… The average Florida Teacher makes about $41,578 a year. These 5 CEO’s salaries could support 673 teachers! 13
Soda Consumption • In 2004, the average American consumed 37 gallons, or 59,000 calories, of carbonated beverages • Six of the seven most popular soft drinks contain caffeine, which is mildly addictive • Companies make enough soda each year to provide each person in America with 557 cans14
Warning Labels on Soft Drinks? • One organization is calling for warning labels on all non-diet carbonated & non-carbonated soft drinks containing more than 13 grams of refined sugars per 12 ounces • A typical 12-ounce soda contains 40 grams • What else? Calorie labeling on soft drinks on restaurant menus, stopping soda sales in schools, and raising taxes on soda & other junk foods14
Warning Labels on Soft Drinks? • Possible messages: • The U.S. government recommends that you drink less (non-diet) soda to help prevent weight gain, tooth decay, and other health problems • To help protect your waistline and your teeth, consider drinking diet sodas or water • Drinking soft drinks instead of milk or calcium-fortified beverages may increase your risk of brittle bones (osteoporosis) • For caffeinated drinks: This drink contains x grams of caffeine, which is a mildly addictive stimulant drug. Not appropriate for children. 14