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No Title _415491 Best Essay <p><a rel="nofollow" name="_GoBack"></a>Assignment 2 Case Study</p><p><em>OTTO’S WEINER WORLD</em> is one of the best-known and most loved haute dog concessions in town. In business for about five years, he sells sandwiches and other lunch items made from locally produced food from his mobile food trailer. Otto’s passion and talent for creating reliably fresh, tasty lunch fare popular among a business clientele (largely employees and shoppers) has made his small enterprise a booming success.</p><p>In the last year, Otto added three bicycle-towed concessions that travel to different strategic locations in town, selling his popular sandwiches to customers who work beyond walking distance of <em>OTTO’S WEINER WORLD</em>. He now has six employees, part-time, working the concessions. Because he caters to urban customers, the concessions operate on weekdays from 10 am to 2
...continued... pm. To promote word-of-mouth advertising, Otto uses Facebook to publish his daily menus and the locations of the bicycle concession.</p><p>A sole proprietor, Otto has been pleased with his lunch business success. Now it is time to get serious about the future of his business. In the short and medium term, he wants to see the business grow into a potentially more lucrative enterprise, implementing a greater variety of food products and services, and increasing his competitive edge in the region. Ever the ardent entrepreneur, Otto’s long-term dream is to develop his creative, health-conscious culinary skills and services into a wider clientele outside the immediate region.</p><p>An opportunity has arisen to lease restaurant space about 25 miles from his trailer concession location, close to a mall and the suburbs and nearer to his local food
...continued... producers. Otto has jumped at the chance to own a restaurant and plans to expand his current business and will be changing the business form to an LLC. Although he has hired professional business consultants to help set up the space, design the menu, and implement the opening of the restaurant, he must also consider the short- and long-term financing, human resources, and management needs of the an expansion. Otto is particularly sensitive to his relationship with his customers, employees, and the community.</p><p> </p><p><strong>Step 1: </strong><strong>Preparation for Writing the Assignment</strong></p><p><strong> </strong></p><p>Before you begin writing the paper, you will read the following requirements that will help you meet the writing and APA requirements. Not reading this information will lead to a lower
...continued... person">http://www.quickanddirtytips.com/education/grammar/first-second-and-third-person</a>.</li><li>Contractions are not used in business writing, so you are expected NOT to use contractions in writing this assignment. </li><li>You are expected to paraphrase and NOT use direct quotes. You are expected to paraphrase, which can be learned by reviewing this link: <a rel="nofollow" href="https://writing.wisc.edu/Handbook/QPA_paraphrase2.html">https://writing.wisc.edu/Handbook/QPA_paraphrase2.html</a>.</li><li>You are responsible for APA only for in-text citations and a reference list. </li><li>You are expected to use the facts from the case scenario paired with the weekly courses readings to develop the analysis and support the reasoning. <strong>No more than two (2) external resources can be used in completing the assignment.</strong>
...continued... The expectation is that you provide a robust use of the course readings. No other books besides the course eBook can be used. When using a source document, the expectation is that the information is cited and referenced with page or paragraph numbers. Note that a reference within a reference list cannot exist without an associated in-text citation and vice versa. </li><li><strong> </strong></li></ul><p><strong>Step 2: </strong><strong>How to Set Up the Paper</strong></p><p><strong> </strong></p><p>Create a Word or Rich Text Format (RTF) document that is double-spaced, 12-point font. The final product will be between 7-8 pages in length excluding the title page and reference page. You may not exceed eight (8) pages so it is important to write clearly and concisely.</p><p> </p><p>Follow this
...continued... format. Consider making an outline to ensure the correct headings are in place and to keep you organize the paper. </p><p> </p><ul><li>Title page with the title, your name, course number and name; date, and the instructor’s name;</li><li>Introduction (no abstract)</li><li>Body, in paragraph form. Use the following section headings: </li></ul><ul><li>Growth Strategy (one paragraph only)</li><li>Financing Assistance</li><li>Organizational Structure and Staffing Needs</li><li>Customers and Promotion</li><li>Ethical Issues and Social Responsibility</li><li>Summary paragraph (does not have a heading)</li></ul><p> </p><p><strong> </strong><strong>Step 3: </strong><strong>Read the Case Scenario provided under Week 7 Content</strong></p><p><strong> </strong></p><p><strong> </strong></p><p><strong>Step 4: </strong><strong>Write the
...continued... Otto should use to organize and prioritize his business growth strategy. </strong></li></ul><p> </p><p><strong>Step 6: </strong><strong>Financing Assistance</strong></p><p> </p><p>Otto has to ensure he has the resources to handle the expected growth. For Otto to have the resources needed to manage the expected growth, he must have financing in place.</p><p> </p><ul><li><strong>Discuss the types of financing assistance available to Otto. </strong></li><li><strong>Select the best financing option for Otto's business and explain why the financing assistance was selected.</strong></li><li><strong>Explain why the other options would not fit Otto’s situation. </strong></li></ul><p><strong> </strong></p><p><strong>Step 7: </strong><strong>Staffing Needs/Organizational
...continued... Structure</strong></p><p><strong> </strong></p><p>Otto knows that the expansion will require changes to staffing. Think about what the expanded business needs in terms of human capital and how the business can best be organized so that every employee has a job that fits within the organizational structure.</p><p> </p><ul><li><strong>How might the staffing needs change?</strong></li><li><strong>Discuss how Otto can best organize, orient, and train his restaurant staff. </strong></li><li><strong>What is the best organizational structure that would work best for Otto’s expanded business? [e.g., vertical hierarchy, functional, teams, flat (horizontal), or matrix].</strong><strong> </strong></li></ul><p><strong>Step 8: </strong><strong>Customers/Promoting the Business</strong></p><p><strong> </strong></p><p>Otto
...continued... has limited funds. Two of his main concerns are: what to do to promote the business to current customers and how to promote the business to new customers. Use the course readings to:</p><p> </p><ul><li><strong>Explain how Otto can approach his current customers about the change?</strong></li><li><strong>What kind of promotion should Otto consider to attract new customers to the new location?</strong></li></ul><p> </p><p><strong> </strong></p><p><strong>Step 9: </strong><strong>Ethics and Social Responsibility</strong></p><p><strong> </strong></p><p>With having only a few employees, Otto has never thought much about how he can ensure the business is ran ethically. At the same time, Otto has not put much thought into being socially responsible although he believes strongly in supporting the
...continued... 11:</strong> <strong> </strong><strong>Review the Paper</strong></p><p> </p><p>Read the paper to ensure all required elements are present. Use the grading rubric to ensure that you gain the most points possible for this assignment.</p><p> </p><p>Proofread the paper for spelling and grammatical issues, and third person writing. </p><p> </p><ul><li>Read the paper aloud as a first measure;</li><li>Use the spell and grammar check in Word as a second measure;</li><li>Have someone who has excellent English skills to proof the paper;</li><li>Consider submitting the paper to the Effective Writing Center (EWC). The EWC will provide 4-6 areas that may need improvement.</li></ul><p><strong> </strong></p><p> </p><p> </p><p> </p><p> </p>
