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DIGITAL MARKETING

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DIGITAL MARKETING

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  1. DIGITAL MARKETING BY AMRITA

  2. WHAT IS DIGITAL MARKETING • Digital marketing is the marketing of products or services using digital technologies on the internet through mobile phones, apps, display, advertising and any other digital mediums.

  3. Objectives of digital marketing • Increase direct sales • IMPROVE CONVERSATION RATE • PERCENTAGE OF RETURN VISITORS • ORGANIC TRAFFIC VOLUME • INORGANIC TRAFFIC

  4. ADVANTAGE OF DIGITAL MARKETING • GLOBAL REACH • LOWER COST • MEASURABLE RESULTS • PERSONALISATION • OPENNESS • SOCIAL CURRENCY • IMPROVE CONVERSION RATE

  5. DISADVANTAGE OF DIGITAL MARKETING • Skills and training • Time consuming • High competition • Complaints anf feedback • Security and privacy issues

  6. Website and seo • A website is a collection of web pages available on the internet under one domain name (like www.google.com).It contains information, images, videos, or services that users can access through a web browser. • ✅ Example: Amazon, YouTube, Facebook, Wikipedia. • SEOstands for Search Engine Optimization.It is the process of improving a website’s visibility in search engine results (like Google) to get more visitors organically (without paid ads). • ✅ Example: When you search “best digital marketing institute,” the top websites appear there because of good SEO.

  7. Social media marketing • Social Media Marketing (SMM) is the process of promoting a brand, product, or service using social media platforms like Facebook, Instagram, Twitter (X), LinkedIn, YouTube, and TikTok to reach and engage with people. • It involves creating and sharing content (posts, videos, ads, stories, reels) to attract attention, build brand awareness, and drive traffic or sales. • When a company runs an Instagram ad, posts regularly on Facebook, or collaborates with influencers — that’s social media marketing.

  8. EMAIL MARKETING • Email Marketing is a type of digital marketing that uses emails to promote products, services, or brand messages directly to people’s inboxes. • It helps businesses connect with customers, build relationships, and increase sales by sending newsletters, offers, or updates. • When a company sends you an email about a discount offer, new product launch, or monthly newsletter, that’s email marketing.

  9. Content marketing • Content marketing is the marketing and business process for creating And distributing relevant and valuable content to attract, acquire and engage a clearly defined and understand target audience – with the objective of driving profitable customer action.

  10. Contents of digital marketing • Search engine optimization(seo) • Content marketing • Social media marketing • Pay per click (ppc) • Affiliate marketing • Email marketing

  11. PAY PER CLICK ADVERTISING • PPC stands for Pay-Per-Click Advertising.It is a type of online advertising where advertisers pay a fee each time someone clicks on their ad.In other words, you buy visits to your website instead of earning them organically. When you search for “best digital marketing course” on Google, and the first few results show “Ad” — those are PPC ads.The advertiser pays Google only when a user clicks on the ad. • Popular PPC Platforms: • Google Ads (Search & Display Ads) • Facebook Ads • Instagram Ads • YouTube Ads • LinkedIn Ads

  12. AFFILIATE MARKETING • Affiliate Marketing is a type of online marketing where a person (called an affiliate) promotes another company’s products or services and earns a commission for every sale, click, or lead generated through their unique affiliate link. • In simple terms — you earn money by promoting other people’s products. • ✅ Example: • If you share an Amazon product link on your blog or YouTube channel, and someone buys through that link — you get a commission.That’s affiliate marketing.

  13. Benefits of Affiliate Marketing: • No need to create your own product • Low cost to start • Passive income opportunity • Works well for bloggers, influencers, and marke

  14. Search engine optimization • Search engine optimization is method of strategies, technics and tactics used to increase the amount of visitors (traffic) to a website by obtaining a high – ranking placement in the search results page of search engine (serp)- including google, bing, yahoo,and other search engines.

  15. THANKYOU • ADRESS : Plot No 29-30, 3rd Floor, Kanjhawala Road,BudhVihar, Rohini, OPP. Rajni Gupta Hospital, Delhi–110086 • Phone: +91-9711079947, +91-9891045405 • dicsinnovatives@gmail.com URL : https://www.dicsitcourses.com/digital-marketing-training-institute-in-pitampura.php

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