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MKT 571 UOP Course Tutorial/Uoptutorial

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MKT 571 UOP Course Tutorial/Uoptutorial

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  1. MKT 571 Uop Courses For more course tutorials visit www.uoptutorial.com Get Ready to grant success at exam by shop at uoptutorial

  2. MKT 571 Uop Courses MKT 571 ENTIRE COURSE MKT 571 Final Exam Guide • MKT 571 Week 1 Assignment Marketing Environment Simulation and Summary • MKT 571 Week 1 Quiz • MKT 571 Week 1 DQ 1 • MKT 571 Week 1 DQ 2 • MKT 571 Week 1 Summary • MKT 571 Week 2 Team Assignment New Product Launch Marketing Plan, Part I • MKT 571 Week 2 DQ 1 • MKT 571 Week 2 DQ 2 • 1) Which of the following is most closely associated with a proactive marketing orientation?    A.  It involves delivering superior value.    B.  It is about understanding and meeting customers’ expressed needs.    C.  It represents the “make and sell" philosophy.    D.  The marketer focuses on the customers’ latent or hidden needs.

  3. MKT 571 Uop Courses MKT 571 Week 1 Assignment Marketing Environment Simulation and Summary (2 Sets) MKT 571 Week 1 Summary • This Tutorial contains 2 Sets of Paper • Complete the Marketing Environment Simulation and Summary in My Marketing Lab. • Save your results report from the simulation to your computer.Click the Assignment Files tab to submit your assignment. • Write a Short Summary about this week

  4. MKT 571 Uop Courses MKT 571 Week 2 Summary MKT 571 Week 3 Summary • Write a Short Summary about this week • Write a Short Summary about this week

  5. MKT 571 Uop Courses MKT 571 Week 4 Summary MKT 571 Week 5 Summary • Write a Short Summary about this week • Write a Short Summary about this week

  6. MKT 571 Uop Courses MKT 571 Week 6 Summary MKT 571 Week 2 Team Assignment New Product Launch Marketing Plan, Part I • Write a Short Summary about this week • Create a product launch plan of no more than 1,050 words for 2 markets (domestic and international). • Include the following components for both markets: • Market needs • Market growth • A brief SWOT Analysis • Potential competition • Product offering and product definition

  7. MKT 571 Uop Courses MKT 571 Week 3 Individual Assignment Segmentation and Target Market Paper MKT 571 Week 3 Learning Team Deliverable (Marketing Objective) • Write a white paper on a company of your choice and discuss the market segmentation within that industry along with the target market for the company and the selection process for that target market.  • Required Elements: • No more than 1200 words • Include demographic, psychographic, geographic, and behavioral characteristics for the selected company. • Complete the Learning Team Deliverable.

  8. MKT 571 Uop Courses MKT 571 Week 4 Team Assignment New Product Launch Marketing Plan, Part II MKT 571 Week 5 Individual Assignment Client Pitch Presentation • Complete a market segmentation of no more than 1,400 words for your buyers. Be sure to include the following: • Detail the target market profiles, key buying behaviors, and decision motivators for your consumer and organizational target markets. • How you will manage each stage of the PLC and include tactical plans for the Four Ps at each stage • Select a current product with which you are familiar, and pitch a new Integrated Marketing Communication plan (IMC) to your client. • Create a Microsoft PowerPoint presentation of 8-10 slides that includes the following components:  • Identify any considerations you will need to employ to build and maintain the brand and customer loyalty.

  9. MKT 571 Uop Courses MKT 571 Week 5 Learning Team Deliverables (Marketing Concepts) MKT 571 Week 6 Team Assignment Investor Pitch Presentation (New Product Launch Marketing Plan, Part III) • Complete the Learning Team Deliverable. • Pitch your Learning Team's new product to the class using a Microsoft庐聽PowerPoint庐 presentation of 10-15 slides. Include the following key components from your New Product Launch Marketing Plan: • Executive summary • Situational analysis • Market growth potential and competitive analysis • Segmentation, target market, and positioning • Pricing and distribution strategies

  10. MKT 571 Uop Courses MKT 571 Week 6 Team Assignment New Product Launch Marketing Plan, Part III MKT 571 Week 5 Quiz • Complete the final phase of your New Product Launch Marketing plan. Using the sample Marketing Plan in Marketing and Management (pp. 60-65), consider your product launch to date, reflect on additional learning, and refine to create a Marketing Plan for your new product.  Your plan should be no more than 3,500 words. Be sure to include the following: • Executive summary • Situational analysis • Mountain Dew is brand known for sponsorships of adventure events such as snowboarding and skateboarding competitions. What is the most likely objective of Mountain Dew’s sponsorship of these events? • 2.      When a consumer considers a product or service, he or she will choose whichever product or service delivers the highest

  11. MKT 571 Uop Courses MKT 571 Week 6 Quiz MKT 498 Week 1 DQ 1 • Which of the following is true regarding a marketing audit? • 2.      A marketing audit typically best cinducted by a(n) • 3.      Which of the following is likely to be an important trend in marketing in the future? • 4.      Straight extension of the product means • 5.      Which of the following is an example of a communication metric used for measuring the performance of marketing plans? • What have been the major marketing trends in the last decade? • What new marketing trends do you anticipate in the next 10 years?

  12. MKT 571 Uop Courses MKT 498 Week 1 DQ 2 MKT 498 Week 2 DQ 1 • UOP has been the darling of Wall Street during the last few years. They offer some of the highest profit margins of any company in America today. And UOP has had a fine record of growing both revenue and profits. They are, by far, the largest private university in the Country. • From a marketing standpoint what do you think UOP is doing well? What areas do you think can be improved? • This week we are reading about "branding".Here is a recent article on the subject.Comments please.http://www.ksbw.com/money/21467497/detail.html.

  13. MKT 571 Uop Courses MKT 498 Week 2 DQ 2 MKT 498 Week 3 DQ 1 • We are entering a real crowded and mature market with our CNN product. (Read class case introduction). Here is a two part DQ.1. Describe the overall strategy we should adopt to maximize our potential for success. • 2. In one sentence write your positioning statement for the product • What do you think are the most important characteristics/attributes of successful sales people? Discuss BTW Sales is part of the marketing function.

  14. MKT 571 Uop Courses MKT 498 Week3 DQ 2 MKT 498 Week 4 DQ 1 • You are working at Johnson & Johnson and one of your responsibilities is to set prices for new drugs. The firm has invented a cure for Aids and is protected by patent. The cost for the one time injection that cures the disease is $100 and includes amortization of the development cost (The $1 billion cost to develop the product is included in the $100) and the cost raw materials. • Let's assume that our overall objectives for the ReCharge bar is to generate $300 million in year 1 sales and capture the #1 market share position in the U. S market. Describe your Distribution strategy to allow these lofty goals to be accomplished.

  15. MKT 571 Uop Courses MKT 498 Week4 DQ 2 MKT 498 Week 5 DQ 1 • Let's assume that The Recharge Bar has been wildly successful and we have achieved all our major objectives in the U. S. market by the end of year three. Should we consider expanding our distribution globally? What are some of the major factors that we need to be aware of and plan for? In other words, what makes marketing on a global basis more difficult than simply distributing our product nationally? • Let's assume our objective for ReCharge is to deliver $300 million in first year sales and to capture the #1 market share position in the category by the end of our first full year of operation. • (BTW. Setting marketing objectives prior to developing strategy is real important) • What should our promotional budget be? Why? What methodology did you use to come up with your budget?

  16. MKT 571 Uop Courses MKT 498 Week 5 DQ2 • Instead you're going to get a chance to get your creative juices going and to hopefully have some fun doing it. • Each of you will demonstrate your creative approach to the ReCharge Bar by developing a TV commercial, radio spot or magazine ad. You don't need to get fancy with the graphics. You can verbally describe what is going on. But write the actual copy for your ad. •  You will need to restate your target audience and positioning. You won't be able to max out your points if you forget.

  17. MKT 571 Uop Courses For more course tutorials visit www.uoptutorial.com Get Ready to grant success at exam by shop at uoptutorial

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