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Communication during Organizational Development and Change

Communication during Organizational Development and Change. Presented by Al Huf Argosy University, DBA Student. Introduction. Alfred Huf Background Argosy University Doctor of Business Administration (DBA) Program Lockheed Martin JSF – MS2 Process Standardization.

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Communication during Organizational Development and Change

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  1. Communication during Organizational Development and Change Presented by Al Huf Argosy University, DBA Student

  2. Introduction • Alfred Huf • Background • Argosy University • Doctor of Business Administration (DBA) Program • Lockheed Martin • JSF – MS2 Process Standardization

  3. Academic vs. Industry Literature • Writing Style • Academic – tends to focus on building a proof • Industry – tends to focus on best practices • Evidence • Academic – builds a case by providing proof via statistical analysis on research data • Industry – may or may not have data to substantiate findings • Utilize both, just be aware of the difference

  4. Definitions • Communications • Schiffer, 1999 • Organization • Reinsch, 1991 • Organizational Communication • Schiffer, 1999

  5. Critical success factors to organizational change • Visible management support and commitment • Proper preparation for a successful change • User/client participation • A strong business-related need for change • A reward system that supports necessary changes • A high degree of communication Pittman, 1994

  6. As the Change progresses so does the communication • Kurt Lewinian Change Cycle Model • 30,000 Ft Message • Town Halls • Keeping Communication lines open • Small amounts of good information are better than no information • Involve stakeholder in the change process • Town Halls • Surveys • 5,000 Ft Message • Keeping Communication lines open • Town Halls • Live the change at all levels • Keeping Communication lines open • Assess how the changes are working • Surveys Un-Freezing Changing or Moving Re-Freezing Klein, 1996 & Goodman, Truss, 2004

  7. Case of No Communication • Corporation “A” • Two locations • Merging common tasks • The change effort was masked in secrecy • By time the Change and Move phase were reached much of the damage was done • This was a clear case of: • Communication is something you do to someone DiFonzo and Bordia, 1998

  8. Case of Communication • NCR Corp. • CEO change • Mark Hurd to Bill Nuti • There were clearly different communication phases in this case • The employees didn’t know everything, but they knew what their leaders new and provided feedback along the way • Clear case of listening to the stakeholders Bird, 2005/2006

  9. Summary • Organizational Development and Change efforts can be stressful to everyone involved • Be strategic in your communication efforts during these efforts • Small amounts of good information early are better than the whole picture after the fact

  10. Questions?

  11. Further Reading • www.hdunlimited.net - This paper • DiFonzo, N., & Bordia, P. (1998). A tale of two corporations: managing uncertainty during organizational change. Human Resources Management, 37, 295-303. • Goodman, J., & Truss, C. (2004). The medium and the message: communicating effectively during a major change initiative. Journal of Change Management, 4(3), 217-228.

  12. References • Bird, S. (2005/2006). Communicating through changes in leadership at NCR. Strategic Communication Management, 10(1), 30-33. Retrieved June 12, 2006, from the EBSCO Host database. • DiFonzo, N., & Bordia, P. (1998). A tale of two corporations: managing uncertainty during organizational change. Human Resources Management, 37, 295-303. Retrieved May 10, 2006, from the LIRN, ProQuest database. • Goodman, J., & Truss, C. (2004). The medium and the message: communicating effectively during a major change initiative. Journal of Change Management, 4(3), 217-228. Retrieved April 30, 2006, from the EBSCO Host database. • Klein, S. M. (1996). A management communication strategy for change. Journal of Organizational Change Management, 9(2), 32-46. Retrieved May 1, 2006, from the EBSCO Host database. • Pitman, B. (1994). Critical success factors to organizational change. Journal of Systems Management, 45(9), 40(1-2). Retrieved June 12, 2006, from the EBSCO Host database. • Reinsch, L. (1991). Editorial: What is business communication? Journal of Business Communication, 28(4), 305-310. Retrieved June 28, 2006, from the EBSCO Host database. • Schiffer, M. B. (1999). The Material Life of Human Beings Artifacts, behavior, and communication. New York: Routledge. Retrieved April 30, 2006, from the James J. Hill Netlibrary, eBook Collection.

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