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Professional Image

Professional Image. Andrew L. Urich, J.D. Puterbaugh Professor of Ethics & Legal Studies Oklahoma State University 405.744.8619 aurich@okstate.edu www.andrewurich.com. Before Dr. Phil……………. John Gray Men are from Mars Women are from Venus.

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Professional Image

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  1. Professional Image Andrew L. Urich, J.D. Puterbaugh Professor of Ethics & Legal Studies Oklahoma State University 405.744.8619 aurich@okstate.edu www.andrewurich.com

  2. Before Dr. Phil…………….

  3. John GrayMen are from Mars Women are from Venus • Sold over 40 million copies of his books and translated into 45 languages. • Syndicated column reaches 30 million people a week. • 16 Bestsellers • Best selling relationship author of all time • Has a television show, board game, and hit the national talk show circuit.

  4. John Gray • Marriage advice from personal experience – he has been married and divorced twice. • B.A. and Master’s in “creative intelligence” from the Maharishi European Research University. (MERU)

  5. Maharishi Mahesh Yogi

  6. John Gray • Received doctorate in 1982 from Columbia Pacific University.

  7. John Gray’s Credentials Columbia Pacific University Adult Education, Distance-Learning Programs Undergraduate and Graduate Programs CPU students complete independent projects & directed readings, and an extensive independent study project (thesis or dissertation), guided in a personalized and dignified way by a "faculty mentor."

  8. John Gray’s Credentials • COLUMBIA PACIFIC UNIVERSITY ORDERED TO CLOSE PERMANENTLY • FOR IMMEDIATE RELEASEJanuary 13, 2000 • http://www.dca.ca.gov/press_releases/2000113.htm

  9. Don’t want to read John Gary’s books? NEW 30-Day Men's Wellness SolutionSKU: 8004-S NEW 30-Day Men's Wellness Solution- 5 Item Dietary Supplement Set for MEN - 8004-S - SHIP TO USA ONLY (Call 877-JohnGray) Market Price: $179.95Our Price: $175.00, save 2%

  10. John M. Gottman, Ph.D.Why Marriages Succeed or Fail • Over 20 years of research with 2,000 married couples. • Ph.D. from University of Wisconsin. • Can predict with 94% accuracy whether a marriage will fail.

  11. Reality Check • Image is a tool of influence • Locking the cabin doors • The sales call • The mistake • Heuristics • Many successful people oblivious • Generational Issues • Who decides who’s right? • Fashionistas • I’m not very good at it • Everything is “okay” in its place

  12. Image is Everything • Pharmaceutical sales • Stock market • Coca Cola • Spot remover • Wrinkle Cream • Pineapple Diet • Dentist & Doctors • Your IQ

  13. If “Image is Everything,” why are there so many exceptions to the rule? • Tinker Air Force Base • Microsoft

  14. Image is Everything • Image is much more than just appearance • “87% of persons losing their jobs or failing to be promoted were found to have improper work habits and attitudes rather than insufficient job skills or knowledge.” (footnote 3)

  15. “There are no facts, only interpretations.” -Nietzsche You Have to Believe Nietzsche!!! Characteristics of individuals who deny that image is reality: • Insensitivity to one’s environment • Personal obstinacy • Desire to place personal needs ahead of the organization • Decreased income (footnote 4)

  16. Major Problem 1No One Will Ever Tell You • Society says that we may not criticize appearance, behavior, personal image or professionalism, even if that is what’s holding you back from success. • No one is going to tell you – even if you ask.

  17. Major Problem 2We Don’t Want It To Be True • We pretend it’s not true. • BMW Experiment • Sadly, human beings are prejudicial, superficial and judgmental.

  18. Major Problem 3Image Limits Careers • Executive Promotions • 92% of executives agree • All promotions • People act like they live in a world of truths rather than a world of images.

  19. Major Problem 4Ultimately We Do Ourselves In • Career limiting behavior • Failure to appreciate other’s point of view • Hurt others’ feelings • Neglect the importance of networking • Burn bridges • Let emotions run away • Talk too much • We are a victim of our own personality

  20. Major Problem 5 Communication is Visual & Vocal Optimizing your effectiveness Where is your WOW? Chicken sandwich Don’t just answer the question--IMPRESS Dr. Mehrabian: Impact of face to face communication 55% Visual 38% Vocal 7% Verbal

  21. Behavior & Attitude

  22. Brand Development • Imagine • Customer focus • Promise • A brand is an identifiable entity that makes specific promises of value. • Service • Aligned with promise • A brand is an experience • Brands touch emotions. We make excuses for– and connect with our brands.

  23. World’s Most Valuable BrandsForbes Magazine • Coca Cola It’s an experience • IBM Strong & reliable • GE Tough, smart & efficient • Intel Branded a commodity • Positive differentiation in the sea of sameness – the key to career success. • Toyota Best built • Disney Ultimate entertainment • McDonalds Consistency • *

  24. Tom Peters New “Brand You” World “90% of all white collar jobs will be reinvented or reconceived in the next decade, give or take a year or two.” --Tom Peters

  25. Tom Peters New “Brand You” World “Employee” World “Brand You” World • Choose this project because it will add to my learning/ because it will s-t-r-e-t-c-h me/because it allows me to hang with cool people. • It’s what the boss told me to do. (Give me a break.) • Don’t waste a single lunch… networking is my mantra. • Lunch is my business! • I AM A ROLODEX MANIAC. • I hate suck-ups.

  26. Tom Peters New “Brand You” World “Employee” World “Brand You” World • There’s enough BS that comes your way without asking for more. • Embrace life. • Am (frequently) angry at our slowness to change. • C’est la vie. • I despise all corporate “politicians.” • Understand that “power” only comes to those who grasp it. (“Pushy” = Good)

  27. Brand Advantage

  28. Brand Advantage • You have a reputation? • How much effort do you put into managing that reputation? • Meetings: Opportunity to impress • Friendly questions & polite questions • Body language • Saving the choker • PDAs

  29. Brand Advantage • You are paid for service NOT for sweat • Value focus • Maximize impact, productivity and results

  30. Junkfinger TestFor Students • Tattoos • Traffic tickets • Brushes with the law • Illness • Promptness • Pets • Smoking

  31. If You Don’t Want to Fall in the Grand Canyon--Don’t Go to Arizona What I do today affects what happens tomorrow.

  32. Junkfinger TestIn the Business World • Promptness • Absenteeism • Excuses • Take things personally • Making enemies at work • Always talking – never listening • Always being right • Acting uninterested – not engaged • Lose credibility

  33. Goldfinger • Behavior and attitude that put you in a position for good things to happen • ? • ? • ? • ? • ?

  34. Most people end up where their behavior indicates they want to be.

  35. How You See Yourself • Are you a success or a failure? • What we think of ourselves influences what others see.

  36. Low Self-Esteem(Do you get along with everyone?) Rapport problems • Defensiveness and Resentment • Decreased performance • Exhibiting a façade of confidence by being boisterous, aggressive and boastful • Loss of confidence and enthusiasm leads to procrastination • Seesawing back and forth between extremes • Mental filter – dwell on single negative detail • Jumping to conclusions – negative conclusions • Emotional reasoning – assume negative emotions reflect the way things are

  37. External Work Factors Contributing to Low Self-Esteem • Autocratic leadership • Demands of conformity • Lack of performance feedback • Rarely asked for opinions • No praise • Failure to include people in meetings • Denigrating of accomplishments

  38. Characteristics of High Self Esteem • Bounce back from stress and misfortune • Courage to take risks • Challenge the status quo • Excel in the workplace • Self-motivation • Self-awareness • Ability to manage emotions and impulses • Empathy – ability to sense how others are feeling • Social skills – ability to handle emotions of others • Take time to understand and appreciate people who are different from them

  39. Strategies for Increasing Self-Esteem • Don’t beat yourself up • Listen to the critical voice – identify the source • Neutralize negative messages • Don’t compare yourself to others • Use affirmations • Make yourself marketable and indispensable • Live passionately – enthusiasm generates energy • Take care of your mind and body • Be your own publicist

  40. How the World Sees You “The first duty in life is to assume a pose. What the second is, no one has yet discovered.” • Oscar Wilde “90% of people do not practice self-management.” • Tom Peters

  41. Exercise

  42. Exercise Summary • People believe what they see, not what they hear. • What if our picture was up there? • What others think of us determines our success. • Details? Peacock’s nightmare.

  43. Well-Dressed People are Perceived As: • More productive • Responsible • Personally acceptable • Intelligent • Hardworking • Taking their job seriously • Being raised properly

  44. What should You Wear? • Pick your spot on the dress continuum. • Moderate your personality with your attire. • Cover your faults.

  45. Dress should not cause attention.Dress Faux Pas (Men & Women) • Not Professional (M & W) • High fashion (M & W) • Trust store clerks (M & W) • Confuse attractive with beautiful (W) • Dress for other women (W) • Dress too casually (W) (Jacket) • Too successful to follow the rules (W & M*) • Worrying about weight (M & W) • Posture, body language and smiling (M & W)

  46. Attitude and Behavior “If A is a success in life, then:A = x + y + z.” x= Work hard y= Have fun z =Keep your mouth shut Albert Einstein

  47. The 5 Most Important Things to Remember • Image is reality! • No one will ever tell you if there’s a problem with your image. • Like it or not– it’s a “Brand You” world • Your image starts with how you see yourself. • People judge you– but you can influence that judgment.

  48. Thank You I appreciate your time and attention. Please keep in touch.

  49. Footnotes • 1 Myers, D. G. (1999). Social Psychology, (6ed). Toronto: McGraw-Hill. • 2 Dunning, David Journal of Personality and Social Psychology December 1999. • 3 Beach, D.P. A Training Program to Improve Work Habits, Attitudes and Values, Journal of Epsilon Pi Tau, 8/2/1982, 69. • 4 Bowman, James S. et al., Dress Standards in Government, Review of Public Personnel Administration, Jan – April 1992 pgs 35 – 50. Bibliography • Johnson, Spencer and Constance Johnson, The One Minute Teacher, William Morrow and Company, New York, 1986. • Johnson, Spencer, Yes or No: The Guide to Better Decisions, Harper Collins, New York, 1992. • Peters, Tom, The Brand You, Alfred A. Knopf, New York, 1999. • Molloy, John T., Dress For Success, Warner Books, Inc. New York, 1988. • Molloy, John T., New Women’s Dress For Success,Warner Books, Inc. New York, 1996. • Roffer, Robin Fisher, Make a Name for Yourself, Broadway Books, New York, 2000. • Kouzes, James M. and Barry Z. Posner, Credibility, A Wiley Co. San Francisco, 1993. • Peters, Tom, The Pursuit of WOW, Random House, New York, 1993. • Cialdini, Robert B., Influence: Science and Practice, 4th Edition, Allyn and Bacon, Needham Heights, MA, 2001. • Weisinger, Hendrie, Emotional Intelligence at Work, A Wiley Co. San Francisco, 1998. • Seligman, Martin, E.P., Learned Optimism, Simon and Schuster, New York, 1990. • Golman, Daniel, Emotional Intelligence, Bantam Books, New York, 1995. • Ailes, Roger, You Are the Message, Doubleday. New York, 1988. • Conniff, Richard, The Natural History of the Rich: A Field Guide, Norton, New York, 2002.

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