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Bell University Labs Re-inventing TV in an IP World

Bell University Labs Re-inventing TV in an IP World. ExpressVu is leading the market in growth Led market in revenue and subscriber growth in 2003 Creation of Bell Video Group Deliver “Way Better TV” independent of access technology Digital TV quality/choice, iTV, PVR, VoD, HDTV.

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Bell University Labs Re-inventing TV in an IP World

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  1. Bell University Labs Re-inventing TV in an IP World

  2. ExpressVu is leading the market in growth • Led market in revenue and subscriber growth in 2003 • Creation of Bell Video Group • Deliver “Way Better TV” independent of access technology • Digital TV quality/choice, iTV, PVR, VoD, HDTV Our strategy is to be Canada’s leading Video Service Provider • Wireline video to complement DTH in addressing core urban markets with high density of MDUs • MDUs are 40% of Toronto market, 60% of Montreal market (vs. 32% of overall market) • Currently deploying VDSL in large MDUs Hybrid technology platform required to deliver the growth Video Strategy Overview TV is critical to winning the broadband home • We know video is a critical element • 85% of customers surveyed recently indicated video would be required for a home bundle to meet their needs

  3. TV Video Centric Services Anywhere • Broadcast TV via many technology platforms (DTH, VDSL, ADSL2+, FTTH) • Pay-per-view • PVR (pause live TV, store-and-record, Web based control) • iTV (iWeather, iGames, Hockey Night in Canada choose-your-camera) • HDTV • Video on Demand • Streaming TV to Mobile Devices (2004) Kid’s Bedroom Master Bedroom Media Room Wireless distribution of video (QoS) Gaming console / other CE devices (embedded ‘nodes’) Digital Node (e.g. “Bobsled”) Office xDSL pipe Kitchen Integrated Media Centre (“Living room edition”) PC with Smart Display (Digital node embedded into display) Wireless connection to xDSL modem/router

  4. TV Distribution to other IP Devices • Free based PC video content streaming • Sympatico - NHL coolshots, CTV News, Music Videos, Concerts etc. • MSN video – MSNBC, Music Videos, Discovery, ESPN etc. • Multi-Media Services on Mobile Devices • Send and receive video clips on mobile devices • Watch video clips from Internet • Exclusive PC video content streaming • Exclusive pre-release movie trailers • Sympatico Concert Series - exclusive to Sympatico ISP subscribers • Fee based PC Video content streaming • Exclusive broadcasts of CNN, Fox Sports, BBC News etc. (e.g. RealOne) • VOD thru the PC of movie/video (e.g. CinemaNow. Movielink) Mobile Devices Modem / Wi-Fi Router Digital Media Adapter Home Desktop

  5. TV2 User Experience Recommendations, Rating, Time Boxing A Guide That Actually Guides You!

  6. SFU SFU SFU PON FTTH ONT ONT ONT @ OPI SFU ONU copper xDSL PSTN NETWORK Technology Architecture Strategy Edge Core Access CPE Central Office To Video Headend Video Content MDU IP NETWORK OLT ATM NETWORK Suite Suite Suite Equipment Room xDSL copper ONU ONU • Current MDU • Future SFU will be served by OPI • Evaluating FTTH for greenfields • Current MDU: ATM • Moving toward IP • QoS will be controlled at Layer 3 • Current MDU: Proprietary • Moving toward IP STB • Standards-based enabling multiple vendors, reduce cost • IP will allow more convergent service creation

  7. Future • Above … • Interactive services • Video to PC (e.g., remote displays) • Digital photos to TV (through networked hard drive) • Music to the stereo (networked hard drive) • IP Solution • Video and data on single IP network • Standards-based IP set top box • ‘Convergent’ service creation opportunities IP IP Ethernet home network Internet Gateway Importance of IP Platform for Video Current Content/Apps Network Broadband Home • Video • Broadcast TV • PPV • Pre-IPTV • Video and data on separate networks • Proprietary STB • Video and data services in “silos” ATM Video-coax IP • Data • Internet • Email, IM, Chat Data-Ethernet IP critical to winning the broadband home – enables cross-platform service creation with cost-effective standards-based approach

  8. IP / PPPoE / Ethernet QoS QoS IP Appli- cations Ethernet/ MPLS Ethernet Non-Blocking (Engineered) BRAS / PE Ethernet Ethernet CPE / Home Gateway HDSL ADSL, G.shdsl, EFM Long reach ADSL2+, VDSL, EFM Short reach GPON OLT Direct Fiber Wireless / Satellite “Plug and Play” Ethernet Network Core Edge Access User ACCESS QoS at Layer 3 Ethernet Access • Once access pipe size is determined, QoS can be controlled at each end • Eliminate QoS complexity in the access • Offer a standard interface • Reduce complexity • Reduce cost • Easier service adaptation • Allow multiple vendors Copper Fiber Wireless

  9. IPTV Advantages Traditional TV Distribution IPTV

  10. IPTV Advantages Traditional TV Distribution IPTV

  11. IPTV Advantages Traditional TV Distribution IPTV IPTV Reinvents Entertainment in the Home

  12. Bell University Labs Re-inventing TV in an IP World

  13. Bell Canada – Nation’s Leader in Communications • 1.4 Million subscribers nationwide • 19% revenue growth (03/02) • VDSL deployment to MDUs • 2 Million Internet subscribers • 36% sub growth (03/02) • Driving innovation through partnership (e.g., MSN) • Consumer Segment • $8B revenue • 130M client interactions/yr • 15M client connections • 12K employees • Local and long distance services • 8.5 Million local lines • 2.1 Billion long distance minutes • 3.3 Million subscribers • 45% share in Bell franchise; 27% national • 15% sub growth (03/02) Bell is positioned to compete for and win the broadband home

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