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Kodak Funtime Films
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Agenda. Company BackgroundCurrent ProblemsMajor Market PlayersMarket ShareUS Photographic IndustryConsumer BehaviorKodak's Market Strategy before 1994Fuji's StrategyKodak's Proposed StrategyRecommendationsEvaluating the recommendations. Company Background. Kodak was founded in 1892 by Geor
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Kodak Funtime Films
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1. Kodak Funtime Films Ola Allaymoun
Echo Chen
Carli Gillett
Ericka Hightower
Ranjani Venkataraman
2. Agenda Company Background
Current Problems
Major Market Players
Market Share
US Photographic Industry
Consumer Behavior
Kodaks Market Strategy before 1994
Fujis Strategy
Kodaks Proposed Strategy
Recommendations
Evaluating the recommendations
3. Company Background
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