1 / 9

Kodak

Kodak. A fallen corporate giant. contents. About Kodak Kodak’s gaffes (Missing market opportunities ) Lessons. Eastman Kodak Company. The Market Opportunities that Kodak missed since the 1960s ：. Instant photography. Xerography-photocopying. Instant photography. Advantage:.

dyllis
Télécharger la présentation

Kodak

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Kodak A fallen corporate giant

  2. contents • About Kodak • Kodak’s gaffes (Missing market opportunities ) • Lessons

  3. Eastman Kodak Company

  4. The Market Opportunities that Kodak missed since the 1960s ： Instant photography Xerography-photocopying

  5. Instant photography Advantage: Customers can see their photographs instantly instead of waiting to have Kodak developed. The Needs of Customers Kodak’s response: Kodak’s managers thought the company’s customers would never accept the grainy, less-defined photographs that instant cameras produce. Its own silver-halide technology was so superior

  6. Xerography-photocopying The Needs of Customers, new machine Advantage: Xerography was a major breakthrough. Kodak’s response: Believing its own silver-halide technology was much more high-quality Xerography produces poor-quality images. This is not our business.

  7. LESSONS The that we can draw from Kodak’s flawed marketing strategies: • Not be over infatuated with one’s own patents • Persevere in the customer-oriented approach • Never forget the true purpose of one’s business

  8. Thank you !

More Related