1. FALGUNI NAYAR The Founder and CEO of NYKAA

2. Meet FalguniNayar:- • Former investment banker, founder and CEO of multi-brand beauty retailer NYKAA. • Belongs to a Gujrati family, born and brought up in Mumbai. • Graduation from Sydenham College of Commerce and Economics • Master’s in management from Indian Institute of Management, Ahmedabad.

3. Nayar’s Life: • Started her career with A. F. Ferguson & Co. as a consultant. • 19 years of work experience as Investment Banker with Kotak Mahindra Group. • In 2005, she took over the post of Managing Director and made Kotak Mahindra a famous leading IPO Banker. "If we tried to think of a good idea, we wouldn’t have been able to think of a good idea. You just have to find the solution for a problem in your own life." -Brian Chesky

4. Story Behind NYKAA: • The idea of NYKAA came to Nayar’s mind when she visited a Sephora store in US. The sales associate recommended her best products and showed the best ways to use them. Though she wasn’t a regular customer of beauty products, still she had spent hundreds of dollars. She felt a need to bring this concept in India, to have all the brands in a single store. “I wanted to stand for those women who want to be beautiful for themselves, not for men or other women.” - FalguniNayar

5. She took a huge step by quitting her well-established job at the age of 50 and stepping into an entrepreneurial journey. • Nykaa was found in 2012. • She considered all user feedbacks to develop a loyal customer base for Nykaa. Nayar’s journey sounds like very easy job? Well it wasn’t as it seems like. It’s not easy for anyone to quit job at the age of 50 and start a totally different stream business from scratch. “Being an entrepreneur is not an easy job. An Entrepreneur is like a roller-caster. If you are stronger from inside, you can enjoy it.”

6. Challenges and Evolution: • Being an Investment banker she was well aware of intricacies of raising funds and investment in a business. • The first phase of her business was developing a site and creating a user experience for the customers. • The second phase was to get the genuine products to the store and to make them available for customers at genuine prices. • Then comes the Marketing and Promotion into picture to make the brand popular. • She overcame all the challenges at every phase by her dedication and hard work.

7. About Nykaa: • An e-commerce website that offers beauty and wellness products from all the leading brands including Lakmé, Kaya Skin Clinic, L'Oréal Paris, etc. • It has stores in more than 17 stores now and is expanding. • It has over 850+ curated brands and over 1 lakh products. • It offers a comprehensive selection of makeup, skincare, hair care, fragrances, bath and body, luxury and wellness products for women and men.

8. The brand is now an epitome in wellness and beauty and is very popular, speciallly among an age group of 22-36. • Nykaa is further opening its luxury stores (Nykaa luxury) in premier destinations. • Nykaa has also been a front runner in bringing international luxury brands to India, which is obviously because of overwhelming response of Nykaa customers.

9. Achievements of Nykaa: • In 2018 Nykaa collaborated with Femina and organized NykaaFemina Beauty Awards 2018. • Business Today featured Nykaa's founder FalguniNayar in The Most Powerful Women in Business 2017. • Nayar also won the ‘Woman Ahead’ award at the Economic Times Startup Awards 2017

10. "Don’t get distracted. Never tell yourself that you need to be the biggest brand in the whole world. Start by working on what you need at the present moment and then what you need to do tomorrow. So, set yourself manageable targets." -Jas Bagniewski • Nykaa also raised funds for Project Nanhi Kali on International Women's Day, 2015. Project Nanhi Kali is an Indian NGO that provides primary education for underprivileged girls in India

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