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App Marketing: 6 Tips to Increase your iOS Store Downloads
Introduction The app store is a great way for anyone to make a profit if they have the skills to develop an app, but there are certain things you need to do in order to ensure you get the downloads you need. Let’s face it, convincing customers or potential customers to buy your application is not going to be a simple matter; competition in the market is fierce. Let’s talk about nine ways you can increase your app store downloads, and thereby increase the profit you make this year.
Tip #1: Always Have a Good Title If you want to see sales, you need a title that grabs the attention of your potential customers, and one that stands out. The last thing you want to do, however, is choose a title that conflicts with other products on the market. In other words, make sure that you are not imitating another product just to gain likes or download as you will become lost in the mix.
Tip #2: Use Screenshots You can describe what your product looks like, but you cannot rely on that to make sales. Instead, it will be within your best interest to show your customers what the product looks like in detail. Take plenty of screenshots, showing what the application is, showcasing its features as best you can.
Tip #3: Describe your Product What kind of product do you have? How can you convey that information to your customers? Make sure you have a good, sound description of it, and that your customers will be able to understand it.
Tip #4: Create an Eye Catching Icon If you want your app to stand out among the others, you’re going to need a well-designed icon. You obviously don’t have a pretty box to put in a retail store, so your icon is all you have. Hire an artist to create your icon and draw in the users.
Tip #5: Make it Small Unless you’re creating the killer app of all time, you must make sure that it is a manageable size. While Apple does limit the size of app store products, some customers will still be picky.
Tip #6: Watch the Price On average an application on the iOS store will cost $0.99 -$2.00. Some of the higher end applications can go into the $5-$9 range, but never assume your customers want to pay a premium for your app.
AppsterEgg.com offers full-service app store optimization for one flat monthly fee per app. App marketing is new, and without expert help, you’re unlikely to discover what you need to know to climb the search results. AppsterEgg.com can deliver results quickly and cost-effectively.
