Arab World's Most Iconic Healthcare Leaders to Watch in 2025

1. March 2025 ARAB WORLD'S MOST ICONIC HEALTHCARE LEADERSTO WATCH IN Diederik Kok Head of GCC Biogen 2025 Diederik Kok Pioneering Access to Life-Changing Therapies in the GCC

2. A leader is one who knows the way, goes the way and shows the way.

4. From the EDITOR's Desk

5. T Iconic Healthcare Leaders to Watch in 2025 features professionals who merge strategic insights with compassion to resolve vital healthcare issues across the Arab region. The leaders are not content with adapting to change because they are actively designing new paths to create sustainable and accessible quality care systems. he healthcare sector across the Arab world faces its most critical period of transformation through exceptional leadership that actively redesigns the industry. Our latest edition, Arab World’s Most Healthcare throughout the Arab world exists in two distinct forms that include world-class metropolitan hospitals together with essential community outreach programs. The leaders presented in this edition demonstrate diversity through their various backgrounds because they share an identical goal to enhance healthcare standards and improve patient quality of life. They have impacted the world through their leadership of medical inventions, public health policy changes and international institutions while their work extends beyond local developments. Through their guidance these leaders demonstrate the expanding international relevance of the region through their ability to combine contemporary innovations with ancestral traditions. Architecting a Healthier Tomorrow The process of selecting these specific icons was complex. We at Arab Insights Care are focused on finding individuals who have achieved tangible results from their medical advancements or healthcare system implementations or their support of fair treatment while invoking others to challenge existing paradigms. The individuals profiled showcase their ability to bounce back through tough times including their management of economic transformations and the long- lasting aftermaths of regional crises. This exclusive issue serves both as a celebration and an appeal to raise awareness about essential leadership influences in healthcare. Flipping through the pages ahead, you will discover hopeful perspectives in their life stories. These individuals are leading the way toward reshaping Arab healthcare history which will impact future generations in 2025. Have an insightful read! Nalie May Nalie May - Natalie May

6. COVER STORY

7. Contents COVER STORY Diederik Kok Pioneering Access to Life-Changing Therapies in the GCC 08. PROFILES 18. Dr. Salah Aqtash Inspiring a New Era of Nursing Leadership Saqib Hanif Driving Growth and Transformation in Oman’s IVD and Medical Solutions Market 26. ARTICLES 22. 30. How Hospital Growth in the Gulf is Transforming Medical Care The Role of Telemedicine in Advancing Digital Health in GCC

8. Thanh Truong Editor-in-Chief Pearl Shaw Managing Editor Natalie May Execu?ve Editor David King Visualiser Sarah Davis Art & Design Head Anna Lee Asst. Vice President Shaima Aziz Sr. Sales Manager Nora Habib Business Development Execu?ve Mark Anderson Technical Head Jessica Thompon Technical Specialist Digital Marke?ng Manager Chris Evans Circula?on Manager Kelly Green sales@arabinsightscare.com March 2025 Contact Us: Insights Success Media Tech LLC 555 Metro Place North, Suite 100, Dublin, OH 43017, United States Phone - +1614-602-4132 We are also available on : Copyright © 2025 Insights Success Media and Technology Pvt. Ltd., All rights reserved. The content and images used in this magazine should not be reproduced or transmi?ed in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission from Insights success. Reprint rights remain solely with Insights Success Media and Technology Pvt. Ltd. Arab Insights Care is powered by Insights Success Media and Technology Pvt. Ltd.

9. ARAB WORLD'S MOST ICONIC HEALTHCARE LEADERS TO WATCH IN 2025 Featuring Person Organiza?on Brief Diederik is a visionary who ignites transforma?on, reimagining healthcare to enhance lives. Driven by innova?on, he bridges science and compassion, ensuring accessible, impac?ul therapies for all. Biogen biogen.com Diederik Kok Head of GCC Dr. Mohamed combines medical exper?se with innova?ve strategies, focusing on advancing physiotherapy prac?ces to improve pa?ent care standards and promote health and wellness in the community. EG Physio eg-physio.com Dr. Mohamed Akmal CEO Dr. Aqtash is a thought leader who champions innova?on, tackles systemic challenges, and fosters suppor?ve environments to elevate pa?ent care and nursing excellence. The Medical Office/ PureHealth tmo.ae Dr. Salah Aqtash Chief Nursing Officer Saqib is an innova?ve leader in healthcare, combining engineering exper?se with strategic innova?on to drive growth, op?mize processes, and deliver high-quality medical solu?ons in dynamic markets. Saqib Hanif General Manager Aston Medical Supplies LLC astonmedicals.com Tareq is a transforma?ve leader driving sustainable healthcare solu?ons, blending strategic vision and opera?onal excellence to enhance accessibility and improve pa?ent outcomes across the Arab region. Tareq Darwazeh COO Hikma Pharmaceu?cals hikima.com

10. growth.' C O V E R S T O R Y Diederik Kok '' Pioneering Access to Life-Changing Therapies in the GCC Since opening our offices and establishing a direct presence, we’ve worked tirelessly to create a foundation for long-term

11. Diederik Kok Head of GCC Biogen

12. headquarters in Riyadh.' In 2023, we took another important step by merging our operations into a unified GCC organization, with our regional '' Arab World's Most Iconic Healthcare Leaders to Watch in 2025 A n idea, a vision, is needed to ignite a movement that has the power to transform lives. For Diederik Kok, that vision has consistently extended beyond merely making an impact in healthcare; it’s centered on transforming how individuals live, particularly those confronting significant health difficulties. In his role as Head of GCC at , he has witnessed personally how Biogen innovation and science have the power to change lives, whether through novel therapies for Alzheimer’s, ALS, or recent breakthroughs in gene therapy. For Diederik, it’s not merely about addressing issues; it’s about transforming how we think about healthcare and creating a genuine, enduring effect. Biogen Starting his career more than two decades ago at MSD, he embarked on a journey that would take him through various commercial roles in Europe. His years at MSD allowed him to refine his skills and deepen his understanding of the pharmaceutical world. But it wasn’t until he moved to Moscow as Commercial Director for MSD Russia & Eurasia that he truly began to understand the challenges and opportunities that come with leading in diverse healthcare systems. Two years later, his journey took him to Cairo, where he assumed the role of General Manager at Zoetis, the world’s largest Animal Health company. Leading Zoetis in Egypt and the Middle East gave Diederik new insights into healthcare from a broader perspective, especially in animal healthcare, which broadened his approach to patient care. In the GCC region, Diederik’s vision is materializing more quickly than he had imagined. When Biogen chose to venture into the Middle East, it wasn’t solely about accessing a new market—it was about entering a region experiencing remarkable transformations in healthcare. For Diederik, this presented a chance to engage with a rapidly changing healthcare system and deliver Biogen’s pioneering therapies directly to the patients who require them the most. It has been a process of fostering connections, dismantling obstacles, and, crucially, making certain that the patients in the region are given top priority in every aspect. His position at the leading edge of Biogen’s growth represents not just a career milestone—it’s a personal dedication. With each step he takes, he is motivated by a strong conviction in the ability of healthcare to enhance lives. He is devoted to ensuring that patients, regardless of their location, can access the treatments they deserve. For Diederik, it’s not merely a business venture—it’s about humanizing healthcare, enhancing accessibility, and prioritizing the needs of everyone. Two years later, he found himself in Switzerland, joining Biogen and overseeing operations in Turkey, Russia, and the CIS markets. Yet, it was when Diederik and his family relocated to Dubai that his role truly began to take shape in the context of the GCC. As Head of Biogen’s GCC operations, his focus shifted toward expanding its presence in the region and ensuring that patients had access to innovative therapies. Today, he is not just a leader in the company but also a key player in transforming the healthcare environment. To explore how Diederik is shaping the future of healthcare in the GCC region and beyond, read on! Journey from a Family Rooted in Healthcare to Regional Leadership Building a Strong Foundation Diederik’s connection to the healthcare industry runs deep. Growing up in the Netherlands, he was surrounded by a family of healthcare professionals. His father, brother, and grandfather were pharmacists, while his grandmother and another brother were surgeons. This environment gave him a firsthand understanding of the impact that healthcare professionals can have on the lives of individuals. From a young age, he was inspired to contribute to this field, and it quickly became clear that his future lay in healthcare. When Biogen first entered the region, the company’s strategy wasn’t merely about expanding its market presence; it was about creating a meaningful connection with the healthcare systems in each country. Prior to opening offices in Riyadh and Dubai, the company was represented by distributors. But recognizing the region’s importance, the company made the pivotal decision to set up a direct, local presence. This decision marked the beginning of its commitment to the region.

15. need it most.' “Since opening our offices and establishing a direct presence, we’ve worked tirelessly to create a foundation for long-term growth,” he says. “In 2023, we took another important step by merging our operations into a unified GCC organization, with our regional headquarters in Riyadh. This move solidified our commitment to the region and laid the groundwork for the work we’re doing today.” While the organization is still relatively new to the GCC, it has already made impressive strides. Diederik is particularly proud of the company’s collaboration with the Ministry of Health in Saudi Arabia, where the company launched a risk-sharing partnership program to help patients with Spinal Muscular Atrophy (SMA). “SMA is a devastating disease, and this initiative allows us to work together with the Ministry of Health to ensure that early diagnosis and treatment reach those who need it most,” he shares. Expanding Access to Treatment in the GCC '' Diseases like Alzheimer’s, ALS, and Friedreich’s Ataxia are affecting a growing number of people, and Biogen is at the forefront of providing solutions. The company’s commitment to addressing these conditions is evident in the treatments it’s bringing to the region. “We’ve recently introduced an innovative Alzheimer’s treatment in the UAE, which makes us the first company to offer this breakthrough therapy,” Diederik explains. “This treatment can make a significant difference in the lives of patients who are dealing with mild cognitive impairment and early-stage Alzheimer’s. It’s an example of how Biogen is meeting the unique healthcare challenges of the region head-on.” SMA is a devastating disease, and this initiative allows us to work together with the Ministry of Health to ensure that early diagnosis and treatment reach those who

16. breakthrough therapy.' The company has also expanded its presence in the treatment of rare diseases like Friedreich’s Ataxia. “We’ve secured regulatory approvals for a drug designed to treat Friedreich’s Ataxia in the UAE, KSA and Bahrain, and we’re working to extend this to other GCC countries,” he adds. “For a long time, there were no effective treatments for this debilitating disease, and we’re proud to be able to offer a solution.” “Both Saudi Arabia’s Vision 2030 and the UAE’s Vision 2040 have a clear focus on improving healthcare systems and patient outcomes,” Diederik explains. “These strategic initiatives align perfectly with Biogen’s mission to bring groundbreaking treatments to patients who need them most. We are proud to be a part of this transformation.” A key part of the future in the GCC involves further collaboration with local stakeholders. In 2025, Biogen plans to introduce new therapies for Friedreich’s Ataxia and ALS SOD-1 across the GCC region. Additionally, the company is introducing an innovative Alzheimer’s therapy in the Gulf in collaboration with its partner, Eisai. These steps highlight the ongoing commitment to addressing both common and rare neurological diseases. Building Strong Relationships and Partnerships The company works closely with local healthcare providers, governments, and organizations to ensure that the region’s unique healthcare challenges are addressed effectively. This partnership-focused approach extends beyond just treatment and the company is committed to building long-term relationships that improve healthcare access for all. Looking beyond 2025, Diederik points to the exciting pipeline of therapies Biogen is developing, many of which are already undergoing clinical trials in the GCC. “We are focused on rare diseases Immunology and Alzheimer’s in the coming years, and the opportunities for clinical trials and early access programs in the region are growing rapidly,” he says. “The potential for innovation and progress is incredible.” “Partnerships are key to everything we do in the region,” says Diederik. “We’ve partnered with a company specialized in genetic diagnostics to provide genetic testing for SMA across the GCC. By working with local organizations, we’re able to ensure that more people have access to the care and diagnosis they need.” '' Transforming Healthcare in the GCC Biogen’s Impact Envisioning the future, Biogen’s plans in the GCC remain focused on not just expanding its footprint but also transforming the healthcare system to meet the rising demand for advanced treatments. Diederik sees significant potential in the region, particularly as countries like Saudi Arabia and the UAE continue to push forward with ambitious healthcare and innovation-driven strategies. The company has positioned itself as a vital partner in the region’s broader healthcare evolution. Its commitment to research, education, and collaboration has made it a respected and trusted name in the pharmaceutical industry. “One of the most important aspects of our work here in the GCC is education,” Diederik says. “We focus on increasing awareness about the diseases we treat, and we engage directly with healthcare professionals to ensure they are equipped with the latest knowledge. This isn’t just about providing treatments; it’s about making sure that the right diagnosis and the right care are available to all patients.” We’ve recently introduced an innovative Alzheimer’s treatment in the UAE, which makes us the first company to offer this In addition to its educational efforts, Biogen continues to support initiatives that address accessibility to treatments. Through partnerships with charities and payers, the company is working to develop affordability programs that help patients who are not yet covered by insurance programs access the medications they need. These efforts are part of Biogen’s broader commitment to ensuring equitable healthcare across the GCC.

17. A Collaborative Vision simply providing healthcare solutions. The ultimate goal is to improve lives, to ensure that every patient, no matter where they live, has access to the treatments they need to lead healthier, more fulfilling lives. With governments pushing for healthcare reforms, advancing scientific research, and fostering innovation, the GCC is quickly becoming a leader in medical progress. Through Diederik’s leadership and Biogen’s ongoing commitment to innovation, research, and collaboration, the company is shaping the future of healthcare in the GCC. With a focus on rare and neurological diseases, the company is not only addressing immediate healthcare needs but also building a foundation for long-term progress that will benefit generations to come. “What’s truly inspiring about the GCC is the collaboration we’re seeing between government entities, private companies, and healthcare professionals,” he reflects. “This region is hungry for innovation, and there is a genuine commitment to bringing breakthrough therapies to patients. We are fortunate to be a part of that journey.” Biogen’s role in this transformation is clear: to bring new therapies to the region, to collaborate with local partners, and to ensure that patients in the GCC have access to the best possible care. For Diederik, this mission is personal. His vision for the company is not only about business growth but also about making a lasting impact on the lives of patients throughout the region. “We have an incredible opportunity in the GCC,” Diederik says. “I’m excited about the future, and I’m confident that together, we can continue to make a real difference in the lives of patients across the region. The journey is just beginning,” concludes Diederik. Pioneering Change As Biogen continues to expand its reach and impact in the GCC, the company is driven by a vision that goes beyond

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20. Dr. Salah Aqtash Chief Nursing Officer The Medical Office/PureHealth March 2025 18 ArabInsightsCare

21. Arab World's Most Iconic Healthcare Leaders to Watch in 2025 Dr. Salah Aqtash Inspiring a New Era of Nursing Leadership D for his innovative leadership and dedication to nursing excellence. His 38 years path in nursing commenced in 1987 with a desire to help others, beginning as a bedside nurse where he gained a deep appreciation for the intricacies of patient care. r. Salah Aqtash, Chief Nursing Officer at The Medical Office/PureHealth, is a leading personality in the Arab healthcare industry, noted I prioritize stakeholder engagement when implementing new policies or decisions to ensure they are both practical and well-received. By leading with integrity, resilience, and a commitment to lifelong learning, I strive to inspire and support those around me. I believe that great leaders do more than manage; they build capacity within their teams, fostering environments where individuals and groups can truly thrive. Can you share an example of a successful initiative you implemented in your nursing career? Throughout the years, Dr. Aqtash has become keenly conscious of systemic issues in healthcare, including staffing shortages and burnout, which inspired him to seek further education in healthcare management from California State University in Los Angeles (CSULA) and nursing leadership from University of California in Los Angeles (UCLA). One of my key initiatives was creating a comprehensive model to determine the optimal number of nurses needed to meet hospital demands. This model integrates various metrics, such as nursing care hours, occupancy rates, and nurse-patient ratios, to balance high-quality patient care with efficiency and cost-effectiveness. This data-driven approach allows for optimal resource allocation while ensuring safe care environments. I presented this model at several international nursing conferences, receiving recognition from global nursing leaders who expressed interest in implementing it in their systems. As he moved into management positions, he prioritized building supportive environments that encourage creativity and career growth for nurses. Dr. Aqtash contends that strong leadership involves promoting beneficial change and establishing a lasting legacy of outstanding care. His perspectives and contributions establish him as one of the most notable healthcare leaders to observe in 2025. Additionally, for 15 years, I have conducted a nursing leadership and management workshop aimed at aligning senior nurses with progressive, evidence-based leadership. This workshop enhances competencies in leadership and team management, fostering a new generation of confident nursing leaders. I also published a peer-reviewed article highlighting the workshop’s transformative impact on emerging nurse leaders. These initiatives demonstrate my commitment to advancing nursing practices and improving healthcare delivery worldwide. Let’s delve into the interview details below! How would you describe your leadership style, and what principles guide your decision-making in nursing? My leadership style is characterized by collaboration, empathy, and empowerment, influenced by transformative and situational leadership models. I prioritize listening to my team to understand their needs and challenges, which helps create a shared vision and fosters ownership. What challenges have you faced in your nursing leadership roles, and how have you overcome them? I adapt my leadership approach based on the team’s experience: I take a more directive role with less experienced members to build confidence, while I empower seasoned teams to take initiative and drive innovation. This flexibility allows me to lead diverse teams effectively while promoting growth and trust. One significant challenge I’ve faced is overcoming resistance to change when introducing new practices or technologies. I’ve found that transparency and education are key; by clearly communicating the reasons for changes and involving staff in the planning process, I can turn skeptics into advocates. My decision-making principles are rooted in evidence- based practice and a focus on long-term sustainability. March 2025 19 ArabInsightsCare

22. Another challenge has been addressing the emotional toll of the COVID-19 pandemic, which led to burnout and anxiety among healthcare workers including nurses To support my team, I implemented peer support initiatives and resilience training, enhancing our ability to provide compassionate care under pressure. Currently, I am tackling the global nursing shortage, worsened by the pandemic. This has complicated workforce planning and resource allocation due to high demand for skilled nurses. In response, I focus on innovative staffing models to maximize productivity while maintaining care quality. Additionally, I prioritize creating a supportive work environment that retains existing staff and attracts new talent through career development opportunities and mentoring programs.Perhaps collaborating with local universities and nursing colleges is key in this process. Addressing these challenges requires flexibility, patience, and trust-building. By combining strategic planning with empathetic leadership, I aim to create effective solutions that support both my team and our patients in demanding circumstances. How do you see the role of technology evolving in nursing practice? Technology is transforming nursing practice through innovations like wearable devices, predictive analytics, and telehealth. I view technology as a powerful tool that enhances, rather than replaces, the essential human touch in nursing. For instance, AI-powered decision support systems help nurses prioritize tasks and identify at-risk patients early, facilitating timely interventions that improve outcomes. Telehealth has expanded access to care, especially for underserved populations, enabling nurses to monitor chronic conditions and provide remote education and support. “ I adapt my leadership approach based on the team’s experience: I take a more directive role with less experienced members to build confidence, while I empower seasoned teams to take initiative and drive innovation. Wearable devices and mobile health apps empower patients to manage their health actively, with nurses interpreting data to create holistic care plans. However, successful integration of these technologies requires nurses’ involvement in their design and implementation to ensure they are user-friendly and align with clinical workflows. Additionally, technology should alleviate administrative burdens, allowing nurses to focus more on direct patient care. Striking this balance is crucial for ensuring that technology supports the core of nursing practice while adapting to the evolving healthcare landscape. “ March 2025 20 ArabInsightsCare

23. What role do you think nurses will play in shaping the future of healthcare delivery? Nurses are uniquely positioned to lead the transformation of healthcare. With their holistic perspective and close patient interactions, nurses are often the first to identify inefficiencies and opportunities for innovation. In the future, I would like to see nurses taking on expanded roles as care coordinators, policy advocates, clinical researchers, educators, healthcare entrepreneurs, and leaders in technology adoption. For example, as healthcare shifts toward value-based models, nurses will play a critical role in preventive care and chronic disease management, helping to reduce hospital readmissions and improve population health. Additionally, nurses will continue to advocate for patient-centered care, ensuring that technological advancements and policy changes align with the needs and dignity of those we serve. Lastly, what advice would you give to new nurses entering the profession? To new nurses, I advise embracing every experience as an opportunity to learn, grow, and make a difference. Nursing is a dynamic and gratifying field that offers countless opportunities for impact, but it also comes with challenges. Approach these challenges with a mindset of resilience and adaptability. Seek mentorship from experienced colleagues who can guide and inspire you, and invest in building strong, supportive relationships within your team. These connections will be invaluable throughout your career. Prioritize self-care as an essential part of your practice, recognizing that your well-being directly influences your ability to provide the best care for others. Stay curious and committed to lifelong learning by pursuing continuing education, certifications, and professional development opportunities. Keep up with emerging trends and innovations in healthcare, as these will enhance your practice and keep you at the forefront of this evolving profession. Remember, mistakes are inevitable but also integral to the learning process. What truly matters is how you reflect on and grow from them, turning challenges into stepping stones for success. Finally, always maintain sight of the profound and often immeasurable impact you have on patients’ lives. The compassion, skill, and dedication you bring to your work make a difference every single day, even in ways you may not immediately recognize. Take pride in your unique role in the healthcare system, and let that pride fuel your journey forward. March 2025 21 ArabInsightsCare

24. How Hospital Growth Medical Care T Emirates undergoes its biggest transformation ever. The Gulf hospitals experience rapid expansion due to economic growth together with national vision development and increasing medical service requirements. Through infra- structure development and the use of technology and specialist care the region is improving domestic healthcare reach while establishing itself as an international medical tourism center. in the Gulf is Transforming he healthcare industry in the Gulf Cooperation Council countries consisting of Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and the United Arab A Hospital Infrastructure Boom The Gulf region develops its hospitals as a result of changing population dynamics and national economic diversification strategies. More than 50 million people with sizable foreign communities live in these areas where healthcare service needs are steadily increasing. GCC governments are making massive investments in increasing hospital networks. The Saudi Arabian Vision 2030 develop- ment plan aims to create private healthcare areas while building numerous new hospitals which will introduce thousands of additional beds throughout the coming years. The UAE healthcare spending is projected to reach $28 billion by 2027 because of hospital development projects across Dubai and Abu Dhabi. March 2025 22 A rab nsights are I C

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26. These investments are paying dividends. The expansion of hospital growth in the Gulf demonstrates through projects like King Faisal Medical City in Saudi Arabia and Hamad Medical Corporation expansion in Qatar. New hospital facilities are built with modern state-of-the-art equipment and international medical staff to develop autonomous medical systems that no longer depend on foreign healthcare practices. within new hospitals create a sustainable pool of staff who know regional health issues such as diabetes and obesity. A Sustainable Future Sustainability is integrated into hospital growth in the Gulf. New hospitals use green technologies, including solar power and water-conserving systems. King Abdullah Medical City in Bahrain, for instance, focuses on energy efficiency, consistent with regional aspirations to lower oil dependence and create resilient economies. This assures healthcare growth sustains long-term environmental and economic well-being. Technology at the Forefront Hospital growth in the Gulf region combines physical development with advanced technological progress. The new healthcare facilities incorporate artificial intelligence (AI), telemedicine and robotic surgeries into their features. The diagnostic technology of Cleveland Clinic Abu Dhabi enhances cancer and heart disease testing accuracy through AI systems and the King Khaled Eye Specialist Hospital uses imaging technology for complicated eye procedures. Medical innovations lead to better accuracy potential while speeding up patient healing while increasing the quality of care they receive. Challenges and Opportunities Ahead Even with its success, hospital growth in the Gulf has its challenges. Alignment through regulations throughout the GCC, access to lower-income segments on a reasonable basis, and the expense of sophisticated care are ongoing considerations. There are plenty of opportunities, though. The youth of the region—more than 60% below the age of 30—provides the opportunity to emphasize prevention and digital health, reducing future burden on hospital systems. Telemedicine has also been a game-changer, especially in catering to geographic imbalances. Within an area charac- terized by huge deserts and scattered populations, distant consultations bridge rural Oman or Kuwait patients with city experts. Fueled by the success it had with the COVID- 19 pandemic, telemedicine is a foundation of hospital growth in the Gulf, making sure that care reaches the farthest end of the region. A New Era of Medical Excellence Gulf hospital expansion is more than a story about infra- structure; it's a remake of the delivery of medical care. By embracing technology, specialization, and sustainability, the region is addressing regional needs while establishing a global benchmark. For locals, that translates to enhanced health outcomes at home. For the world, it signals the Gulf as a healthcare leader. As these new hospitals go up throughout the region, they signal an era of innovation, affordability, and medical excellence. Specialized Care and Medical Tourism A defining feature of hospital growth in the Gulf is its emphasis on specialized care. Once, Gulf residents sought treatments like cancer therapy or organ transplants abroad. Now, facilities like Dubai’s Al Zahra Hospital and Qatar’s Sidra Medicine are reversing that trend, drawing patients from across the Middle East and beyond. The UAE aims to attract over 500,000 medical tourists annually by 2025, cementing its status as a healthcare hub. - Pearl Shaw Addressing Workforce Challenges Constructing hospitals is half the battle—filling them with staff is just as important. Traditionally dependent on expatriate medical staff, the Gulf is increasingly investing in locals. Saudi Arabia's National Transformation Program educates thousands of Saudi professionals, and the UAE is pushing Emiratization in medicine. Training academies March 2025 24 A rab nsights are I C

27. The wish for healing has always been half of health. “ – Lucius Annaeus Seneca

28. Arab World's Most Iconic Healthcare Leaders to Watch in 2025 SAQIB Hanif Driving Growth and Transformation in Oman’s IVD and Medical Solutions Market ealthcare industry shifts constantly. Leaders in H role? To innovate, strategize, and manage effectively. Success relies on building strong teams and optimizing processes. But that’s not all. These leaders must anticipate market demands and technological advancements. They’re tasked with staying ahead of industry trends. The goal? Delivering quality solutions in a complex environment. It’s a dynamic field where effective leadership shapes the future of healthcare. These days, I wear the hat of General Manager at Aston Medical Supplies LLC in Oman, where I juggle strategy, operations, and the occasional coffee break. I work with global partners to deliver top-notch IVD products and ensure our clients are more than happy. When I’m not driving profitability or scouting new opportunities, I’m leading a fantastic team and optimizing workflows through automation (because who doesn’t love efficiency?). Staying ahead of industry trends is also part of the job, so I’m always in the loop—unless it’s about the latest TikTok dance trends, of course! medical supplies companies face a critical challenge: navigating this evolving industry. Their Can you share any significant experiences from your early career that shaped your professional path? From Pakistan’s competitive healthcare scene to Oman’s medical supplies sector, Saqib Hanif has emerged as a transformative force. His engineering background and passion for in-vitro diagnostics drive Aston Medical Supplies LLC’s success. Saqib’s leadership emphasizes teamwork, automation, and efficiency, propelling the company’s growth and product expansion. His hands-on approach and strategic vision have positioned him among the Arab world’s top healthcare leaders for 2025. His commitment to personal and organizational development ensures continued innovation in delivering high-quality medical solutions across Oman. Early in my career, I dove into the highly competitive Pakistani market, which felt like jumping into the deep end of a pool with no lifeguard. But it taught me a lot about the healthcare industry. I learned to approach the market from all angles—horizontally, vertically, and probably diagonally, too—while getting deeper into different areas. My engineering background gave me the ‘tools’ (pun intended) to build a strong foundation for my career. I’m thankful for all the opportunities, guidance, and a healthy dose of faith and perseverance that have helped me along the way. Plus, coffee... lots of coffee! Let’s delve into how Saqib’s leadership is shaping the future of medical supplies and driving innovation in healthcare! In your opinion, what are the biggest challenges facing the medical supplies sector today? Can you introduce yourself and share a bit about your role at Aston Medical Supplies LLC? • • • • Regulatory Complexity Supply Chain Disruptions Technological Advancements Cost Pressures I’m a fortunate young individual with an engineering background and a hands-on addiction to IVD products. March 2025 26 ArabInsightsCare

29. Saqib Hanif General Manager Aston Medical Supplies LLC March 2025 27 ArabInsightsCare

30. What are your primary responsibilities as General Manager at Aston Medical Supplies LLC? I spend my days juggling operations to keep things running smoothly and ensuring high-quality medical supplies don’t get lost in the shuffle. I also work with top global companies to bring the latest products to Oman, while trying to make sure the company’s finances stay as healthy as our products. I’m always looking for ways to grow—whether it’s expanding in the IVD sector or diving into food microbiology. Leading my amazing team to greatness is my top priority, all while making everything smarter and more efficient with automation. How would you describe your leadership style? What key principles guide your approach to leading your team? I’d describe my leadership style as a mix of teamwork, strategy, and ‘let’s get things done.’ I believe in empowering my team by creating an environment where trust and open communication flow like coffee at a Sunday morning meeting – nonstop. Everyone knows their role, feels valued, and is motivated to contribute, mostly because I keep the vision and goals as clear as my Wi-Fi password! What strategies do you employ to ensure effective team management and collaboration within your organization? We keep things running smoothly with top-notch IT tools, making sure everyone’s on the same page—no mind- reading required. We simplify processes so no one’s left guessing their role, and we spend a good chunk of our budget on training, making sure our team stays ahead of trends. It’s all about empowering the team, fostering growth, and keeping things moving forward. ‘‘ Everyone knows their role, feels valued, and is motivated to contribute, mostly because I keep the vision and goals as clear as my Wi-Fi password! ‘‘ March 2025 28 ArabInsightsCare

31. Looking ahead, what are your short-term and long-term goals for both yourself and Aston Medical Supplies LLC? I’m really optimistic about the future of Aston Medical Supplies and my journey here. As a team, we’ve made fantastic progress, and we’re excited to keep that momentum going. For me, enjoying the process is key—whether it’s today or tomorrow. I don’t stress about long-term goals; my main goal, short-term or long-term, is simply to enjoy the ride, put in my best effort, and keep the energy positive. I believe that by focusing on the now, the great results will follow, and we’ll have fun along the way. What advice would you give to someone aspiring to enter the medical supplies industry or pursue a management role? continuous learning, and most importantly, enjoy the process. Passion and persistence will naturally lead to success. My advice to someone aspiring to enter the medical supplies industry or pursue a management role is simple: take the leap, start learning, and immerse yourself in the field. Stay updated with technological trends, embrace March 2025 29 ArabInsightsCare

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33. The Role of Telemedicine in Advancing Digital Health in GCC T transformation in its healthcare delivery system. The digital medical sector in GCC exists due to telemedicine which represents the foundational technology used to transform digital healthcare across the region. GCC digital health is growing through telemedicine implementation powered by well-built infrastructure and healthcare innovation and national strategic plans like Saudi Vision 2030 and UAE Vision 2021. he healthcare sector in Bahrain together with Kuwait and Oman and Qatar and Saudi Arabia and the United Arab Emirates experiences a major This article examines how telemedicine builds healthcare accessibility and delivers better patient results as it supports digital transformation across the region. The Rise of Telemedicine in the GCC Telemedicine has experienced rapid growth in the GCC countries through telecommunications-based care delivery since the COVID-19 crisis exposed its critical nature. March 2025 31 ArabInsightsCare

34. Digital health in GCC started its accelerated growth trajectory because GCC member states spent heavily on building digital infrastructure including high-speed internet, 5G networks and cloud computing. The "Seha" application of the Saudi Arabian Ministry of Health enables remote doctor consultations while the UAE operates its "Doctor for Every Citizen" program for similar purposes. GCC shows dedication to improving digital health by utilizing platforms that enable healthcare reach remote areas across the region. be implemented by 2030. Digital health development in the United Arab Emirates manifests through AI-based blockchain applications deployed in their telemedicine platforms. Virtual consultations enable the collection of data for designing evidence-based public health measures through telemedicine programs. GCC countries used telehealth data to run their healthcare system effectively throughout the COVID-19 era and this method can enhance the management of mental health care and maternal services. Improving Accessibility and Equity Challenges and the Path Forward Telemedicine plays a primary role in GCC digital health by improving the accessibility of medical services. The distant location of settlements across expansive deserts poses difficulties for people to access medical care in the region. Telemedicine overcomes these challenges by creating connections between rural patients in Oman and Saudi Arabia and city specialists. Digital health in GCC experi- enced a breakthrough because telemedicine now serves the diverse population that includes foreign residents and senior citizens alongside native citizens. By providing multilingual and culturally competent care, telemedicine enhances equity in accordance with the region's sustainable develop- ment goals. The application of telemedicine encounters barriers which impede its ability to advance digital health throughout GCC nations. Countries maintain different regulatory rules that cause ambiguity while strong data security needs to respect the cultural tradition of confidentiality. Older citizens face difficulties with digital skills which prevents their adoption of digital health solutions. GCC governments should work on standardizing telehealth legislation while improving security systems and establishing joint public-private healthcare initiatives. The implementation of digital tools education for healthcare providers and public awareness initiatives will help digital health in GCC better incorporate telemedicine through leading efforts by the area's technologically advanced youth population. Enhancing Patient Outcomes Conclusion Telemedicine enhances patient results which represents a primary interest in digital health for GCC. Telemedicine services with remote monitoring features including wearables and mobile apps allow for timely medical interventions because diabetes hypertension and obesity affect the population of the region. The telehealth programs at Hamad Medical Corporation in Qatar track patient vital signs which helps decrease hospital admissions. Bahrain's integration of artificial intelligence diagnostic tools on telemedicine systems builds stronger accuracy into the patient care process. The new digital health technologies strengthen personal wellness while easing healthcare facility burdens making digital health even more prominent in GCC. Telemedicine is not a temporary solution; it is a propellant in the development of digital health in GCC. By facilitating greater access, better patient outcomes, and harmony with national digital aspirations, it demonstrates the ambition of the region to be a leader in healthcare innovation. As the GCC refines its approach with investments in technology and policy, telemedicine will continue to reshape healthcare delivery, setting a global standard for integrating digital solutions into well-being. For a region balancing tradition and modernity, this marks a significant stride toward a healthier, more connected future powered by digital health in GCC. - Pearl Shaw Facilitating Digital Transformation Initiatives The digital health agenda of GCC nations serves as their main digital transformation anchor while telemedicine perfectly complements this initiative. The Saudi Vision 2030 outlines its goal to digitize 70 percent of outpatient consultation services through investments into telehealth structures and electronic health record systems which will March 2025 32 ArabInsightsCare