The Most Admired Arab Women Leaders in Business

MONU Choudhary Nurturing Healthier Lives and Communi?es

, , The World’s Most Prominent Women Leaders Show The Importance Of Honesty, Courage, Impact And Decisive Action In Leadership. , ,

Women leaders in business are redefining the corporate landscape with their grit, ingenuity, and unrelenting spirit. Despite encountering hurdles and prejudices, these pioneering women are breaking down walls and setting examples for upcoming generations. Their leadership styles frequently underscore teamwork, compassion, and inclusiveness, generating pleasant and versatile workplaces that foster achievement. The ascension of women leaders in business isn't merely about gender parity; it's about the transformative effect of variety on enterprise advancement and innovation. By advocating for equality and challenging conventional norms, these women encourage transformation and set new benchmarks for leadership brilliance. Their accomplishments exemplify the strength of tenacity and the impact of inclusive leadership on commercial results. When More Women are Empowered As we commemorate and applaud the contributions of women leaders in business, it's critical to appreciate the worth they add to the corporate realm and society overall. Encouraging to Lead, Everyone Benefits. women in leadership roles is about fairness and the strategic necessity that leads to robust, adaptive enterprises primed for enduring victories. ExecutiveShe in its latest edition, “The Most Admired Arab Women Leaders in ,, Business,” highlights women who have propelled the business sector forward through their exemplary leadership. From pioneering entrepreneurs to visionary executives, these women have shattered glass ceilings, challenged stereotypes, and blazed trails in their respective fields. Have a good read ahead! - Alaya Brown

Women leaders in business are redefining the corporate landscape with their grit, ingenuity, and unrelenting spirit. Despite encountering hurdles and prejudices, these pioneering women are breaking down walls and setting examples for upcoming generations. Their leadership styles frequently underscore teamwork, compassion, and inclusiveness, generating pleasant and versatile workplaces that foster achievement. The ascension of women leaders in business isn't merely about gender parity; it's about the transformative effect of variety on enterprise advancement and innovation. By advocating for equality and challenging conventional norms, these women encourage transformation and set new benchmarks for leadership brilliance. Their accomplishments exemplify the strength of tenacity and the impact of inclusive leadership on commercial results. When More Women are Empowered As we commemorate and applaud the contributions of women leaders in business, it's critical to appreciate the worth they add to the corporate realm and society overall. Encouraging to Lead, Everyone Benefits. women in leadership roles is about fairness and the strategic necessity that leads to robust, adaptive enterprises primed for enduring victories. ExecutiveShe in its latest edition, “The Most Admired Arab Women Leaders in Business,” highlights women who have propelled the business sector forward through their exemplary leadership. From pioneering entrepreneurs to visionary executives, these women have shattered glass ceilings, challenged stereotypes, and blazed trails in their respective fields. Have a good read ahead! - Alaya Brown

Cover Story Profiles 24 20 Kimberly Simon Keemala Escape the Mediocre. Empowering Women Experience Your and Advoca?ng for Own Paradise Diversity in Tech 40 32 Liza Altena Mona Mohammed Fekri Char?ng the HR Naviga?ng the Journey Successfully ClimateTech Fron?er Articles Fostering the The Perfec?on Paradox Advancement of Tomorrow Embracing Imperfec?on 08 The Influence of Women in 16 28 for Success Execu?ve Posi?ons

MONU Cap?vate the Profound and Inspiring Choudhary Nurturing Healthier Lives and Merry D'Souza Insights Shared by Esteemed Editor-in-Chief Communi?es Alaya Brown Managing Editor Business Thought Leaders FEBRUARY, 2024 Maria Evans Assistant Editor GLOBAL Jaine Woods Visualizer Corporate Ofce Millie Simon Art & Design Head Insights Success Media Tech LLC 555 Metro Place North, Suite 100, Judy Smith Art & Design Assitant Dublin, OH 43017, United States Phone - (614)-859-2600 Phoebe Jacob Business Development Manager Email: info@executiveshe.com Aisha, Olivia Business Development Execu?ves For Subscription: www.executiveshe.com Monica Flynn Technical Head Follow us on Mia Rodricks Assitant Technical Head www.facebook.com/executiveshe www.twitter.com/executiveshe Helena Smith Digital Marke?ng Manager We are also available on Sarah Miller Research Analyst Nancy Langer Circula?on Manager RNI No.: MAHENG/2018/75953 EXECUTIVE SHE Copyright © 2024 Insights Success Media and Technology Pvt. Ltd., All rights reserved. The content and images used in this magazine should not be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission from Insights Success. Reprint rights remain solely with Insights Success.

The Most Admired Arab Women Leaders in Business Dedicated to Creating a Healthier Society and Guiding Towards Better Health Choices! Zia Medical Center: Raising Health Awareness with a Compassionate Touch s famously quoted by Rohit Sharma, "Good health is a crown on the head of a good person that only a Zia Medical Center, a prominent healthcare facility founded A sick person can see." When we're chasing our in 2005, offers an extensive range of medical services to the dreams, we don't always think about our health. It's easy to local community. Driven by the goal of delivering top- forget how important it is until we get sick. Being healthy is notch healthcare with a patient-centric focus, the center was like having an invisible crown on your head. You might not established by a highly skilled and experienced medical notice it when you're well, but when you're not, you realize professional who recognized the need for accessible and how precious it is. reliable healthcare options in the area. With a deep passion for healing and a strong desire to make a positive impact on In a world where health is wealth, Monu Choudhary, a people's lives, the founder embarked on a mission to create Senior Marketing Consultant at Zia Medical Center, a medical center that would provide exceptional care and stands as a bright torchbearer for the cause of well-being. personalized attention to each patient. Under the leadership of Dr. Ammad, a team of dedicated healthcare professionals Her journey is an example of youthful dedication and a was assembled, all sharing the same vision and values. passion for making a lasting impact on people's lives. Together, they worked tirelessly to bring Zia Medical Monu is driven by the unrelenting belief that knowledge Center to fruition. Meticulously designed to cater to a and awareness are the pillars upon which a healthier society diverse range of medical needs, the center offers specialized can be built. With that belief as her guiding star, she has services in areas such as internal medicine, pediatrics, orchestrated numerous events aimed at illuminating the gynecology, dermatology, and more. From its modest path to better health, both for society at large and corporate beginnings, Zia Medical Center has evolved into a employees. reputable healthcare institution renowned for its She recognizes the indisputable value of preventive and unwavering commitment to excellence and patient early intervention in the healthcare equation. Thus, Monu's satisfaction. efforts are focused on planning and implementing health programs that educate people about important aspects of By continuously investing in state-of-the-art technology, their health. These ads cover subjects such as lifestyle advanced medical equipment, and a highly trained staff, Zia choices, disease management, and overall health, ensuring Medical Center ensures that the highest level of care is . that individuals are well-informed enough to make sound provided to every patient. The inception story of Zia decisions. Medical Center serves as a testament to the founder's dedication and the collective efforts of the entire team. Monu's activities are propelled by passion. She is constantly Their steadfast commitment to delivering superior looking for ways to cooperate with healthcare experts, healthcare services has garnered the trust and respect of the community organizations, and corporate partners to community they serve. establish initiatives that have a significant impact on health. But it's not just her education that distinguishes her; it's her Today, Zia Medical Center stands as a beacon of hope and personable manner and gentle disposition that make her a healing, offering compassionate care to patients while beacon of trust and advice in the healthcare arena. striving to elevate the standard of healthcare in the region. In a nutshell, she is an effective and spirited healthcare Bridging Healthcare and Marketing for Wellness professional who turns her skills and passion into tangible health awareness events and initiatives. Her mission is Monu shared her extensive experience in the healthcare clear: to inspire individuals, society, and corporate industry and emphasized how it has equipped her for employees to take charge of their health and lead happier, marketing roles. According to her, working in the healthcare healthier lives. industry is an invaluable asset that offers profound insights into the distinct challenges and requirements of this field. Below are the interview highlights: Healthcare marketing necessitates a profound comprehension of medical terminology, patient needs, and industry regulations.

Possessing experience in the healthcare industry empowers unrelenting commitment to taking proactive measures to an awareness session that educates employees about the marketers to effectively engage with healthcare prevent illness and prioritizing overall well-being." Her risks associated with high blood pressure is crucial. professionals, understand their perspectives, and devise gaze remained unwavering as she continued, "Mental health Providing accurate and evidence-based information can targeted marketing strategies. Moreover, familiarity with plays a pivotal role in human cognition, impacting every help dispel misconceptions and motivate individuals to take healthcare practices and procedures enables marketers to aspect of our bodies, from conditions like diabetes and appropriate actions to take control of their health. Simple grasp the intricacies of various medical specialties, enabling obesity to our levels of motivation and ability to experience breathing exercises can be valuable tools for stress them to create tailored marketing campaigns that deeply joy in the world." reduction and blood pressure management. Incorporating resonate with specific target audiences. Understanding the such techniques into the awareness session will equip complexity of healthcare services, patient care journeys, She urged, "By embracing a healthy lifestyle, which individuals with practical skills to cope with day-to-day and treatment options, Monu noted, "Enables marketers to includes incorporating daily exercise, quality family time, stress and improve their overall health. Both of these craft compelling content that both educates and captivates staying physically active, and consuming fresh and examples demonstrate your commitment to promoting potential patients, fostering a better understanding of their nutritious foods, we can naturally enhance our mental health awareness and empowering individuals to take " choices and the value of the services provided. health and lead happier and healthier lives." Monu's proactive steps toward well-being. sincerity shone through as she added, "Your dedication to Furthermore, staying abreast of the ever-growing healthcare creating awareness about these fundamental causes and By understanding the specific needs of your target audience sector, encompassing advancements in medical technology, motivating others to embrace a healthy life is truly and offering practical solutions, you can make a positive pharmaceuticals, and research, empowers marketers to commendable." impact on their health outcomes. Regarding evaluating remain current and adapt their strategies accordingly. They information in healthcare marketing, it is essential to assess can proficiently communicate the advantages of novel Through education and promoting a preventive approach, the credibility and reliability of the sources used. treatments or technologies to both healthcare professionals she emphasized, "You are empowering individuals and and patients. Ultimately, experience in the healthcare positively impacting their well-being." Decision-making in healthcare marketing should be based industry forms a solid foundation of knowledge, empathy, on careful consideration of the potential impact on patient and credibility for marketers. It equips them with the ability Shaping Wellness Campaigns well-being, ethical considerations, and alignment with to deftly navigate the distinct challenges and regulations organizational values. while developing innovative and impactful marketing Monu illustrates the importance of adhering to ethical campaigns that promote healthcare services and enhance guidelines and industry best practices to ensure high Effective Collaboration patient outcomes. standards in marketing strategies and tactics. Transparency, honesty, and respect should be maintained in all marketing "A successful wellness campaign relies on the synergy of Approach to Healthcare Marketing communications. It is crucial to ensure that marketing diverse team members, where medical doctors play an messages are accurate, reliable, and supported by evidence- indispensable role. Their involvement in the campaign is Monu emphasized her dedication to raising awareness based information. Staying updated with the latest trends, essential to ensuring that it is comprehensive, effective, and about health-related issues, with a particular focus on technologies, and regulations in marketing can help medically sound. This collaboration is marked by several Mental Health, as she shared with conviction, "It's alarming maintain high standards and effectively reach target key components," said Monu! to note that globally, one in seven individuals between the audiences. The dedication to understanding the ages of 10 and 19 experiences a mental disorder, requirements of society and promoting health awareness in Interdisciplinary collaboration is a key aspect of successful contributing to 13% of the overall burden of disease in this different domains is commendable. When targeting wellness campaigns. The ability to work closely with age group." Her voice carried a sense of urgency as she individuals in the corporate world, it is important to medical doctors and healthcare experts ensures that the continued, "Depression, anxiety, and behavioral disorders highlight the significance of prioritizing one's own health. campaign is visually appealing and grounded in sound rank among the primary causes of illness and disability medical principles. This synergy between marketing and among adolescents. Tragically, suicide stands as the fourth Creating a health awareness campaign that focuses on medical expertise is the backbone of Zia Medical Center’s leading cause of death among 15- to 29-year-olds." simple ways to incorporate healthy habits into their busy campaigns, prioritizing health and safety above all else. schedules can be effective. This may include promoting Effective communication plays a vital role in this She stressed the significance of addressing mental health regular exercise breaks, mindfulness exercises, healthy collaboration. Bridging the gap between marketing and conditions during adolescence, saying, "Failing to do so eating options, or encouraging them to take regular breaks medical expertise requires translating complex medical can have long-lasting consequences, affecting both physical to avoid prolonged sitting. By providing actionable steps jargon into easily understandable terms. Relatability to the and mental well-being and limiting opportunities for a and emphasizing the benefits of prevention, individuals can target audience is essential, and clarity in communication is fulfilling adult life." be reminded of the impact their health has on their overall crucial to conveying the campaign's medical accuracy and well-being. relevance. Monu's words served as a wake-up call, shedding light on the underlying causes of health issues. She spoke In the banking world, there is a misconception regarding Adaptability is another crucial attribute in this ever- passionately, "It is truly inspiring to witness your high blood pressure that needs to be addressed. Conducting evolving field. Healthcare is constantly evolving, with new

research and guidelines emerging regularly. Staying up-to- In conclusion, a successful approach to wellness campaigns date with the latest medical research and regulations involves effective collaboration with medical doctors, clear ensures that their campaigns remain relevant and aligned communication, adaptability, empathy, and a profound with best practices, keeping us at the forefront of healthcare grasp of marketing data analysis. This combination of skills Each ?me a woman stands trends. and attributes ensures that their wellness campaigns are up for herself, without visually appealing, medically accurate, data-driven, and Empathy and compassion are equally important in their ultimately successful in promoting health and well-being. knowing it possibly, wellness campaigns. Understanding the sensitivities and The dynamic interplay between medical expertise and without claiming it, she emotions of individuals seeking wellness is paramount. marketing acumen forms the foundation of their wellness stands up for all women Collaboration with medical doctors brings empathy and campaign's success. compassion to the campaign, reassuring the audience that - Maya Angelou their well-being is their top priority. This human touch is Strategies for Success what sets apart an effective wellness campaign from a mere promotional effort. Monu has successfully utilized a combination of content marketing, educational campaigns, social media When switching gears to marketing data analysis, expertise promotions, and strategic collaborations with healthcare in various facets is crucial: professionals to effectively establish and introduce new products or services within the healthcare sector. Data collection forms the foundation of informed decision- Corporate Wellness Initiatives making. Accumulating experience in gathering relevant data, including user behavior, engagement metrics, and campaign performance data, is essential. This data serves as In her position in corporate business development within the basis for assessing the effectiveness of their campaigns. the healthcare industry, Monu was assigned the task of promoting a corporate wellness program with a specific Data interpretation is where valuable insights are unlocked. emphasis on raising awareness about diabetes. Her duties Proficiency in analyzing data allows for the identification of included establishing strategic partnerships with trends, patterns, and crucial insights. A meticulous analysis corporations, designing comprehensive wellness programs, of engagement rates, conversion rates, and other key and overseeing the implementation of campaigns to performance indicators is essential. This data-driven increase diabetes awareness. One of her notable approach is pivotal in evaluating the impact of their achievements was securing a partnership with a prominent campaigns. technology company, where a customized wellness program for their employees was implemented. A/B testing is at the core of their optimization strategy. Successful implementation of A/B tests helps us determine By combining educational workshops, regular health check- which campaign approaches resonate most with their target ups, and diabetes awareness campaigns, they were able to audience. This empirical approach ensures that their significantly reduce the number of undiagnosed diabetes campaigns continually evolve to be more effective. cases among the employees. This not only improved the ROI analysis is the cornerstone of resource allocation. The overall health and well-being of the workforce but also ability to dissect the return on investment for their wellness resulted in cost savings for the corporation by reducing campaigns enables data-driven recommendations for budget healthcare expenses. This accomplishment highlights the allocation and strategy adjustments. This financial acumen positive impact of corporate business development in the ensures that their resources are used judiciously. healthcare sector, as it simultaneously enhances employee health and contributes to the corporation's bottom-line Finally, transparent reporting is the conduit for informed results. decisions. Creating clear and concise reports that convey the impact of their campaigns is crucial. These reports are designed to be understandable to both marketing professionals and medical doctors, promoting transparency and enabling well-informed decisions and adjustments.

The Perfec?on Paradox Embracing Imperfec?on for Success "Trying to do it all and expecting it all to be done exactly right is a recipe for disappointment. Perfection is the enemy." - Sheryl Sandberg n a world that often glorifies perfection, the words of Sheryl Sandberg offer a refreshing I perspective. These words resonate as a reminder of an essential truth, one that many of us have experienced in our pursuit of success. Perfectionism, while often seen as a virtue, can paradoxically become a hindrance on our path to achievement. It's essential to differentiate between striving for excellence and chasing after an unattainable ideal. Let's delve into why the pursuit of perfection can sometimes be counterproductive. The Perfection Paradox: A Recipe for Disappointment The desire for perfection can manifest in various aspects of our lives, from our careers to personal relationships. Here's how the perfection paradox plays out: • Relentless Stress: Striving for perfection often means setting impossibly high standards for ourselves. This constant pressure can lead to chronic stress and anxiety. www.execu?veshe.com www.execu?veshe.com 16 17

• Fear of Failure: The fear of making mistakes or falling • Prioritize Goals: Identify your most important goals short of perfection can paralyze us, preventing us from and focus your energy on achieving excellence in those taking risks and seizing opportunities. areas. • Missed Deadlines: Perfectionism can lead to excessive • Embrace Mistakes: Understand that making mistakes is time spent on minor details, causing missed deadlines a natural part of growth and learning. Instead of fearing and unfinished projects. failure, see it as an opportunity to improve. • Impaired Creativity: The pursuit of perfection can stifle • Set Realistic Standards: Set high but achievable creativity and innovation, as it prioritizes conformity standards. Recognize that perfection is an ideal, not a over experimentation. realistic expectation. • Strained Relationships: Expecting perfection from • Practice Self-Compassion: Treat yourself with the same ourselves and others can strain relationships, as it's kindness and understanding that you would offer a impossible for anyone to meet these unrealistic friend. Accept your imperfections and forgive yourself standards consistently. for your mistakes. The Power of Imperfection: • Cultivate Resilience: Develop the resilience to persevere in the face of challenges and setbacks. Embracing imperfection doesn't mean settling for Remember that success often comes from overcoming mediocrity; it means acknowledging our humanity and adversity. recognizing the following benefits: Conclusion • Reduced Stress: Letting go of the need for perfection can alleviate stress and anxiety, allowing us to focus on In a world where perfection is often equated with success, what truly matters. it's essential to recognize the limitations of this pursuit. The perfection paradox teaches us that perfectionism can be the • Increased Productivity: Accepting that perfection is enemy of progress, happiness, and personal growth. By unattainable frees up time and energy to work embracing imperfection, we open ourselves up to greater efficiently and meet deadlines. creativity, resilience, and the true path to success. As we strive for excellence, let's remember that, in the words of • Enhanced Creativity: Allowing ourselves to make Leonard Bernstein, "To achieve great things, two things are mistakes and learn from them fosters creativity and needed: a plan and not quite enough time." Imperfection, encourages innovative thinking. after all, is where greatness often begins. • Stronger Relationships: Embracing imperfection in - Alaya Brown ourselves and others can lead to healthier, more authentic relationships based on acceptance and empathy. • Resilience: Imperfect experiences teach us resilience, the ability to bounce back from setbacks and adapt to change. The Road to Success: Balancing Excellence and Imperfection Achieving success doesn't mean striving for perfection in every aspect of our lives. Instead, it's about finding the right balance between excellence and imperfection: www.execu?veshe.com 18

The Most Admired Arab Women Leaders in Business Escape the Mediocre. Experience Keemala is Your Own Paradise. a uniquely designed, all pool villa magine a place where you are being healed by the ‘detox’ from their digital lifestyle to immerse in nature, resort with an nature, experiencing a pleasant environment, and are modern technology has become an integral part of everyday I far away from your everyday work; an atmosphere comforts and conveniences. From quality entertainment eco-conscious where your senses are all working together in harmony, a hubs within the villas to powerful wi-fi connections, and ethos. luxurious and serene experience that you dreamt of! now to meet with ‘new normal’ remote working trend, it is vital that luxury resorts such as Keemala must offer these Keemala delivers you that experience with an all-pool villa modern services to its visitors. wonderland set in the rainforest of Kamala, Phuket. An architectural marvel blended with the natural surrounding Zealous Brain Behind the Story and a flavour of Thai culture. Located in the scenic beauty comprised of hills within the lush woodlands, Keemala Raised in a traditional Phuket family, Samornpun offers you a luxurious ride in the evergreen paradise. Somnam, aka Tarn, the ExecutiveDirector of Marketing at Keemala, cherishes family values and believes that It is a uniquely designed resort with an eco-conscious ethos. ‘gratitude leads to success in life,' especially gratitude for Its 38 villas are romantic cocoons that evoke a dramatic the foundation that her family has built for her generation. sense of escape. All four villa types are different but equally extraordinary, from tree houses that seemingly dangle from In joining her family business and creating the Keemala the greenery to nomadic tent structures with quirky concept, Tarn envisioned a resort where guests can ‘rebel traveling chests awaiting the next adventure. against their hectic lifestyle and slow down to enjoy nature and local culture.' By showcasing Phuket’s tropical A Rejuvenating Experience woodland splendor alongside preserving Thailand’s longstanding traditions and cultures through the Keemala At Keemala, the hospitality service comes from genuine way of life, she hopes to contribute to making Phuket a commitment to luxury alongside local, sustainable lifestyle. sustainable destination. Guests are enticed to step beyond the villas to immerse in a world of nature and the basics of living. Braving the Pandemic Begin the day with mindful meditation in a cave under the The COVID-19 pandemic put a complete stop to Phuket waterfall, or stroll in the garden with rescued water tourism for almost two years. Even though the hospitality buffaloes and goats. Learn to cook signature Thai dishes industry could rely on its domestic market after interna- with organic ingredients harvested straight from the earth tional travel ground to a halt, soon after the effects of and onto the table and appreciate the resort’s ‘towards zero COVID-19 eventually impacted domestic travel which led waste’ food cycle program which ensures a truly environ- hotels through ups and downs until now. ment-friendly and sustainable way of life. Ms. Samornpun Somnam Although guests visiting Keemala generally prefer to Executive Director of Marketing www.execu?veshe.com www.execu?veshe.com 20 21

A great lesson learned by many businesses has been the Shining Feathers in the Cap value and importance of our domestic market. Many have World Luxury Hotel Awards 2020 – Global Winner: had to re-establish their brand positioning to better capture Luxury Boutique Resort local interests, redesigning experiences to better fit preferences of this new sector, and even learn how to adapt World Luxury Spa Awards 2020 – Regional Winner: to Thai culture and Thai customer service. Luxury Eco Spa The Success Mantra SLH Awards 2020 – Resort Hotel of the Year Tarn advises the young entrepreneurs aspiring to venture International Hotel Awards 2019-2020 – Winner: 5* into the hospitality space saying, “Stay true to your Small Luxury Hotel for Thailand passions, personal values, and lifestyle so that you may create meaningful and genuine experiences for travelers. AHEAD Global 2019 - 2nd Runner Up: ‘Landscaping And as a priority, really think what sustainability means and & Outdoor Spaces’ how you can ensure commitment to this.” The Awards for Hospitality Experience and Design Towards New Horizons (AHEAD) is hosted by the prestigious Sleeper, the leading international magazine for hotel design, Talking about her future endeavors, Tarn says, “We will development, and architecture. On selecting continue to be committed to sustainability and curating Keemala, AHEAD judges commented that “the unique, environment-friendly guest experiences through our landscaping of Keemala has created truly gastronomy, spa offerings, and more. We believe that we memorable experiences for everyone who stays have found a well-balanced position where we can cater to there. The natural way it integrates into its both local and international travelers, which will enable us environment, with guestrooms nestled into the to be resilient and adaptable to whatever may await in what jungle surroundings, was considered respectful still remains an unpredictable future.” and restrained.” THE CONNECTIONS BETWEEN AND AMONG WOMEN ARE THE MOST FEARED, THE MOST PROBLEMATIC, AND THE MOST POTENTIALLY TRANSFORMING FORCE ON THE PLANET. - Adrienne Rich www.execu?veshe.com 22

The Most Admired Arab Women Leaders in Business A Journey of Passion, Innovation and Change! www.execu?veshe.com www.execu?veshe.com 24 25

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Fostering the Advancement of Tomorrow Women in The Influence of Executive Positions hroughout various sectors and industries, there has been a T longstanding issue of women being underrepresented in positions of leadership. Despite comprising half of the global population of 49.7%, women encounter significant obstacles in breaking through the barrier that prevents their advancement. This imbalance not only restricts individual opportunities but also obstructs progress on a broader scale. This dearth of women in leadership roles is an enduring problem that necessitates change. The gender disparity in leadership is a deeply ingrained concern with far-reaching implications. When women are marginalized in leadership positions, their distinct perspectives, talents, and ideas are often disregarded. This not only deprives organizations of diverse viewpoints but also perpetuates a cycle of gender inequity. Furthermore, consistent research reveals that companies with greater female representation in leadership tend to exhibit superior financial performance. www.execu?veshe.com www.execu?veshe.com 28 29

women encounter significant obstacles in breaking their attainment. Provide regular updates on through the barrier that prevents their advancement. This advancements to ensure openness and monitor the imbalance not only restricts individual opportunities but efficacy of diversity endeavors. also obstructs progress on a broader scale. • Support from Top Leadership: The adherence to gender The insufficiency of women in leadership roles is not inclusivity must originate from the highest echelons of attributable to the absence of qualified candidates. Women leadership. When esteemed executives champion the have consistently demonstrated their competence, endeavor of promoting women to authoritative innovation, and efficacy as leaders. Yet, they persistently positions, it resonates profoundly across the entire encounter barriers including bias, unequal opportunities, organization. and a deficiency in mentorship and support. • Celebrate Successes: Acknowledge and commemorate the accomplishments of women in positions of What are the possible solutions to the long-standing authority. Emphasize their valuable contributions and religious problem that women have been facing for present them as examples for aspiring leaders. centuries? Conclusively, the issue of inadequate female representation Solutions: in authoritative roles necessitates a collective endeavor and steadfast dedication to transformation. By confronting • Promote Equal Opportunities: To tackle this matter, prejudices, ensuring equitable opportunities, and fostering organizations must actively foster equitable diversity and inclusivity, we have the power to enable opportunities for women in every facet of their women to actualize their complete capacities and guide us professional endeavors. This encompasses the toward a more luminous and equitable future. Women in processes of recruitment, progression, and honing leadership are not merely a remedy to an issue; rather, they leadership skills. It is essential to enact policies and embody the impetus behind advancement and ingenuity in adopt practices that eradicate gender bias and our perpetually evolving world. discrimination. • Mentorship and Sponsorship: Promoting mentorship and sponsorship initiatives can yield substantial - Alaya Brown outcomes. By providing women with opportunities to connect with mentors and sponsors who champion their professional advancement, their likelihood of ascending the corporate ladder is significantly enhanced. • Diversity and Inclusion Initiatives: Organizations ought to allocate resources towards diversity and inclusion initiatives that cultivate an inclusive and egalitarian corporate climate. Such initiatives not only allure highly skilled female personnel but also establish a conducive milieu for the flourishing of all individuals. • Leadership Training: Delivering specialized leadership development initiatives designed specifically to cater to the distinct requirements of women has the potential to bestow upon them the aptitude and self-assurance necessary to assume positions of leadership. These initiatives ought to prioritize the enhancement of communication abilities, negotiation tactics, and strategic cognition. • Transparency and Accountability: Establish explicit diversity objectives and hold executives responsible for www.execu?veshe.com 30

The Most Admired Arab Women Leaders in Business Altena Naviga?ng the ClimateTech Fron?er Unveiling the Visionary Drive of a Passionate Entrepreneur! ight from space explorations to scientific compass, directing her behavior and decision-making. discoveries, we as humans have always explored Honesty, in Liza’s view, is the foundation for effective R things that were once only imagined. Here, things communication. She believes in cutting through ambiguity become much easier if we have a leader who understands and being direct in all interactions. When you engage with what’s needed to bring about a meaningful change. Thus, Liza, you can expect candid and straightforward responses. someone like Liza Altena goes beyond her limits to get Liza Altena things for her team at repath. Liza has created a culture Authenticity is another key pillar of Liza’s value system. In Co-Founder & CCO from the ground up, like keeping things simple than what’s a world often masked by business personas, she advocates repath GmbH already in place. Either way, it all boils down to having a for the power of authenticity. She is open about topics that people-centric leader like Liza always at your side. are often shrouded in silence, such as mental health, therapy, and the impact of the female cycle on business Liza is not your typical entrepreneur. At the age of 33, this performance. Through her openness, she aims to German business leader is deeply passionate about areas destigmatize these issues and inspire others to embrace their that extend far beyond traditional corporate landscapes. Her true selves, both personally and professionally. journey into entrepreneurship has been marked by a profound commitment to authenticity, growth, and a tireless Growth is the third value that fuels Liza’s journey. She pursuit of meaningful impact, particularly in addressing the revels in challenges and views pushing boundaries as an urgent challenges posed by climate change. Here's more to essential component of personal and professional her story: development. Her enthusiasm for growth is further fueled by her experiences in therapy and coaching, where she From International Business to Diverse Experiences continuously learns about herself and life. For Liza, growth is not just a professional pursuit but a personal one as well. Liza’s academic journey led her to the field of International Business and Management, where she pursued her studies Championing Authenticity and Female Leadership in Holland. However, her appetite for diverse experiences compelled her to explore beyond the confines of traditional Liza’s unique position as a female leader in a male- academia. She ventured to live, study, and work in various dominated industry provided her with opportunities to countries, including China, Indonesia, and Norway. These challenge established norms and advocate for authenticity. experiences exposed her to different cultures and ways of She recognized the importance of being true to oneself in a thinking, enriching her perspective on life and business. corporate world often characterized by masks and pretense. By embracing authenticity, Liza not only gained visibility A Unique Set of Core Values and respect but also became a catalyst for change. She inspired others to discard outdated “business masks” and Liza’s life is guided by three core values: honesty, encouraged them to bring their true selves to the forefront. authenticity, and growth. These values serve as her www.execu?veshe.com www.execu?veshe.com 32 33

Enabling Society to Adapt to Accelerating Climate into easily understandable aggregated results, providing Change organizations with a comprehensive view of their overall portfolio risks and detailed asset and location risks. This Two years into their journey, repath is diligently working knowledge becomes the bedrock upon which organizations toward its purpose: “We enable society to adapt to can build resilience and adapt to a changing climate. accelerating climate change. Now.” The organization’s automated software solution transforms complex climate A Multi-faceted Solution for Diverse Needs Liza’s life is data into actionable insights. It helps organizations understand, analyze, and effectively manage future climate repath’s innovative platform serves various critical use guided by three risks associated with their operations, assets, and locations. cases. For organizations planning to expand or establish core values: new locations, repath’s solution offers a powerful tool for repath’s platform aggregates intricate climate data into assessing potential sites future climate risks to include that honesty, easily understandable results, providing organizations with parameter in the decision-making process . By assessing the authen?city, a clear picture of their overall portfolio risks and detailed risks associated with specific locations, businesses can and growth. asset and location risks. This knowledge serves as the make informed decisions about where to establish their foundation for building resilience and adapting to a operations, maximizing their potential while minimizing risks. changing climate. Another vital use case of repath’s solution is risk Building Resilience in a Changing World management. By helping organizations understand their exposure to various climate-related risks, repath enables In today’s world, the urgency of addressing climate change Core Values and Culture them to take proactive measures to mitigate potential has never been more apparent. With climate action failure threats. This proactive approach allows businesses to stay and extreme weather events identified as two of the greatest The core values at repath - Impact, Happiness, Teamwork, risks facing our planet by the World Economic Forum, ahead of the challenges posed by climate change and take Growth, and Creativity - serve as the foundation of the organizations across the globe are recognizing the need for necessary actions to avoid or minimize their impact. It also organizational culture. They guide decisions and behavior, comprehensive climate data and resilient solutions. Amidst helps identify sales and product opportunities, providing fostering an environment where individuals align with the the complexity of climate data and mounting reporting valuable insights into the sustainability and resilience of company’s values and mission. The culture embraces regulations, repath has emerged as a pioneering solution production sites over time. principles of NEW Work, with a focus on Purpose, Self- that translates intricate climate data into actionable insights, Management, and Ownership within a psychologically safe enabling organizations to understand, analyze, and A Scientific Approach for Reliable Insights setting. effectively manage and adapt to future climate risks associated with their operations, assets, and locations. At the heart of repath’s success lies its commitment to a Balancing Remote Work and In-Person Interaction scientific approach. Utilizing cutting-edge ensemble The Challenge of Accessing Climate Data methods and a wide range of climate projections, repath Perks and Benefits While the organization appreciates the benefits of a remote quantifies uncertainties and provides organizations with the work setup, it also recognizes the value of in-person Organizations today face a significant challenge in most accurate and robust insights into potential climate- The organization recognizes the importance of providing interactions. To strike this balance, l organizes quarterly “all accessing accurate and understandable climate data. The related challenges. This commitment to scientific rigor meaningful perks and benefits to its team members. hearts & brains” events in the picturesque countryside fragmented nature of climate data across various sources ensures that repath’s clients have access to reliable Currently, every team member enjoys access to a €1000 surrounding Hamburg. These events offer opportunities for creates hurdles for businesses striving to build climate information that empowers them to make informed development budget, a yearly Bahncard for convenient cultural enrichment, transparent feedback, and visionary resilience. Moreover, the increasing reporting regulations decisions. travel, and a well-equipped home office setup. Looking alignment. Beyond work, the team engages in team- add another layer of complexity to the landscape. In this ahead, repath plans to introduce a week-long ‘workation,’ building activities that strengthen the bond between the context, repath stands out as a solution that embodies Purpose-Driven Approach to Recruiting where the entire team, including family members, can work organizational culture and the overarching purpose. scientifically profound and reliable approaches, offering from an inspiring location. There are also plans to offer organizations the tools they need to navigate these At repath, the approach to recruiting and retaining talent is coaching and therapeutic services to support the team’s Diversity as a Strategic Imperative challenges and promote sustainable growth. deeply rooted in the company’s purpose and core values. well-being. The organization recognizes that attracting and retaining the Diversity is not just a buzzword at repath; it’s a strategic Turning Climate Data into Actionable Insights right individuals is crucial in fulfilling its mission: “We Additionally, repath grants Virtual Stock Options (VSOP) imperative. The team has witnessed firsthand how a diverse enable society to adapt to accelerating climate change. to each team member, providing them with a stake in the range of expertise enriches collective intelligence and fuels repath’s mission is crystal clear: to empower organizations Now.” This purpose resonates with individuals seeking company’s long-term success. This not only enhances innovation. Team members highlight the significance of with the knowledge they need to tackle future climate risks meaningful work that contributes to a sustainable future. motivation but also fosters a sense of collective ownership, diversity for their professional and personal growth. effectively. This involves translating intricate climate data www.execu?veshe.com www.execu?veshe.com 34 35

aligning individual contributions with the company’s your clients. It’s crucial to recognize that not every “ Every woman's success should be success. organization is on the same page when it comes to understanding the gravity and immediacy of climate-related an inspira?on to another. We're Compliance and Workplace Regulations issues. There may be times of frustration, but it’s important to keep the bigger picture in mind. We’re in the calm before strongest when we cheer each “ Compliance is taken seriously at repath. The organization the storm, and when the wave of realization hits, you must other on. works closely with legal experts to ensure that its practices be prepared to offer solutions.” align with labor laws and regulations. Internally, clear - Serena Williams regulations have been established that are designed for ease Area 3: Startup Founder Wisdom of compliance, reflecting the company’s commitment to maintaining a respectful and compliant workplace. These The journey of a founder is akin to a roller-coaster—filled regulations are shaped by the principles of ownership and with exhilarating highs and challenging lows. “Anticipate self-management. fluctuations rather than a linear path to success. Encountering obstacles is not just likely but inevitable. In conclusion, repath doesn’t merely offer jobs; it provides Embrace failures, but more importantly, absorb the lessons careers with purpose and significance. The organization they bring. Success is not a sprint but a marathon, cultivates an environment that values individuality, demanding consistent dedication and a never-give-up celebrates diversity, and prioritizes mutual growth. This attitude. Be mentally prepared to grapple with feelings of unique combination makes repath an appealing workplace uncertainty, moments of doubt, and even existential fears. and a destination for top talent who share the commitment However, amidst these challenges lies the beauty of to addressing climate change and creating a sustainable creation, innovation, and transformation. And in the end, future. when you look back, you’ll realize it was all worth the ride.” Leadership, ClimateTech, and Startup Wisdom Achieving Excellence and Partnering with Industry Area 1: Leadership Advice Giants “Based on my experiences, one of the cornerstones of repath has experienced significant milestones and effective leadership is attentive listening combined with achievements throughout its journey. One notable deep empathy. In the ever-evolving environment we accomplishment was winning the E.ON Start-Up navigate today, leadership isn’t about directing; it’s about International Grid Challenge. In the highly competitive inspiring and fostering an environment that champions climate risks category, repath emerged victorious, innovation and nurtures adaptability. The role of a leader is outperforming competitors from across the globe. This not merely managerial; it’s transformational. It’s vital to achievement not only brought recognition but also led to embody the very values you hope to see in your team. the acquisition of prominent customers, including E.ON Instead of simply managing, strive to guide. Instead of and its subsidiary, such as Schleswig-Holstein Netz. giving orders, coach. Ensure that there’s a two-way street However, the success story doesn’t end there. repath also for feedback. Mistakes will and must be made, and it’s secured victory in the Planet Tech Extreme Weather Event essential to own them and learn. Always remember, it’s not Challenge held in Israel. This win added another renowned just about achieving targets or milestones; it’s about the name to its list of clients in the energy sector: enel. These people you work with, upholding your core values, and accomplishments demonstrate repath’s excellence in displaying tenacity during challenging times.” addressing climate-related challenges and its ability to garner recognition and partnerships with major players in Area 2: Industry Insights the industry. The ClimateTech Industry is emerging as an essential arena, and while many recognize its significance, not all grasp its urgency. But it’s imperative. My suggestion is to immerse yourself deeply into understanding the nuanced needs and challenges of the specific sector you’re diving into. Cultivate relationships and be a beacon of knowledge for www.execu?veshe.com 36

There's something so special about a woman who dominates in a man's world. It takes a certain grace, strength, intelligence, fearlessness, and the nerve to never take no for an answer., ,, , – – R Ri ih ha an nn na a

M O N A Mohammed F E K R IChar?ng the HR Journey Successfully Navigating Challenges, Inspiring Growth! , , eaders stitch their lives perfectly together and work hard for everything they want. These business At Ducab, we have taken L leaders are in a position that they’ve dreamed about proactive steps to evaluate the far ago. Managing people is equally hard with the effectiveness of the HR efforts by management team to design a series of bespoke KPIs. Thus, it is important to have an exceptional HR on the blend of establishing a set of customized the quantitative and the qualitative. Mona Mohammed Key Performance Indicators. Fekri is one HR leader who understands what colleagues need to stay before they consider leaving the organization. , , Mona’s story is one of continuous learning and growth. Her commitment to fostering a positive work culture, To excel in this role, one must possess a natural empathy implementing transformative HR initiatives, and staying at for people and a genuine fascination with understanding the forefront of industry trends sets her apart as a true their motivations while unlocking their full potential. It’s a trailblazer. As we delve into her insights and experiences, captivating challenge because each person has a unique we gain valuable insights into the versatile world of human blend of experiences and aspirations. Moreover, in a world resources and the qualities that define its exceptional that is constantly evolving, effective workforce leaders. Mona Mohammed Fekri management requires adaptability and modernization. Chief Human Capital Officer Career Journey Mona firmly holds the belief that the field of human Ducab resources is best suited for individuals who are adaptable, Mona’scareer journey has always been driven by a passion driven by ambition, and recognize that within any for meaningful human interaction and a deep curiosity organization, no resource is more vital than its people. about the factors that drive individuals to succeed. As she pursued further studies and explored diverse opportunities Fostering Talent and Compliance around the world, she consistently sought out experiences that allowed me to both learn from others and contribute her At Ducab, the team has a multifaceted approach to own insights. attracting and retaining top talent while ensuring compliance with labor laws and regulations. The Mona firmly believes in the significance of people-centric organization understands the pivotal role that a vibrant roles, and this belief led her to embrace the role of Chief company culture plays in this process. To create a mutually Human Capital Officer at Ducab. In this position, she has beneficial relationship between the company and its the privilege to forge meaningful and enduring relationships workforce, it emphasizes equality and balance. with colleagues, continuously acquire new knowledge, and tackle complex challenges that hold profound importance to the individuals to collaborate with. www.execu?veshe.com www.execu?veshe.com 40 41

The Most Admired Arab Women Leaders in Business The colleagues are provided with a clear understanding of effectiveness of the HR efforts by establishing a set of Building a Thriving and Inclusive Work Culture employees, allowing them to enhance their skills in areas both what the organization expects from them and what customized Key Performance Indicators (KPIs). These KPIs aligned with their career goals and interests. Empowering they can expect from us. This includes support, rewards, cover various aspects, including team performance and Cultivating a positive and inclusive work culture at Ducab employees to take control of their career development is a training opportunities, honesty, and transparency. Striking turnover, and are regularly reviewed and benchmarked in is at the heart of organizational values and performance. key aspect of the approach. this equilibrium ensures that the talent retention and collaboration with the management team. The company has implemented several initiatives and attraction strategies organically succeed, making Ducab an practices to achieve this: Staying Current with Trends and Best Practices appealing workplace where individuals not only want to In addition to traditional metrics, Ducab highly values join but also thrive. employee feedback, particularly through Engagement Engagement Calendar: Ducab maintains an annual When it comes to remaining at the top of your game, Mona surveys. However, one particularly intriguing mechanism engagement calendar designed to facilitate interaction and believes it is vital to be open to new ideas, insights, and The team is committed to ongoing innovation in this area. we’ve implemented is the concept of ‘communication support among employees at all levels. This structured ways of working. Online resources, including discussions, An example of it is recent initiatives is the launch of the champions.’ This approach focuses on understanding the approach ensures that employees have opportunities to webinars, panels, and roundtables, help ensure that, as HR Youth Council, aimed at fostering a vibrant and inclusive evolving needs of colleagues well in advance of any engage with each other, fostering teamwork and professionals, we are well-connected and sharing best community while actively involving young employees in potential issues, ensuring that we proactively address collaboration. practices, and formal training programs and certifications the decision-making processes within the company. concerns and prevent situations where employees may add a further layer of support. contemplate leaving. Respect for Diversity: Ducab places great emphasis on To ensure compliance with labor laws and regulations, it respecting different cultures within the organization. To Insights and Advice for Aspiring HR Leaders maintains close collaboration with legal experts. It values In summary, while metrics are essential, they should never celebrate this diversity, the team established volunteering its informed counsel, translating it into practical changes overshadow the fundamental principle that employees are teams that organize cultural events and celebrations. This Mona loves the opportunity to make people’s working lives and enhancements in the working practices when necessary. individuals with unique needs. People always come first, not only promotes inclusion but also creates a sense of better, even in a small way. It is deeply rewarding. She gets This proactive approach is integral to upholding the and the HR strategies reflect this core belief. belonging among employees. to cooperate with a variety of people from across the integrity of our exceptional human resources function. business – and every interaction is a learning opportunity. Regarding organizational change, it indeed plays a pivotal Adaptation during the Pandemic: The COVID-19 In terms of the advice she can offer, there are three areas role in shaping a company’s trajectory, and Ducab is no that stand out for her. Navigating Employee Relations Challenges pandemic reshaped the way leaders interact with employees exception to this dynamic. Managing organizational change and how colleagues connect with one another. The company While Mona is committed to maintaining confidentiality effectively is a testament to a company’s authenticity and swiftly adapted to this new reality, remaining flexible and Firstly, HR is evolving very quickly. Technology is when it comes to specific employee relations issues, she commitment to its values. In Mona’s experience, four open to innovative ideas from across the organization. This reshaping the future of the industry, and the great CHCOs provides insight into the types of challenges that the HR guiding principles have been critical: adaptability has reinforced the commitment to maintaining of tomorrow will need to digitize the processes and team frequently addresses. The challenges typically an accessible and involved leadership team. understand how it can support them to be better and encompass a wide spectrum, ranging from personal to Helping People Understand the Need for Change: Rather smarter. professional matters, often intertwining both aspects. than imposing change, HR must work collaboratively with Joint Responsibility for Culture: The team firmly believes Secondly, you will never be able to take the person out of management to elucidate the necessity for change. This that company culture cannot be delegated or personnel, so to flourish in a human resources role, you As an organization, the primary goal is to ensure that the involves making a compelling case for change and compartmentalized. It is a collective effort that involves need to be open, fair, understanding, and willing to listen. company offers robust support to the colleagues at work, cultivating a collective desire to drive it. both colleagues and management. Everyone shares the Establish a core set of values for yourself early in your irrespective of the nature of the issue they may be facing. responsibility for creating and maintaining a positive and career and apply them to the scenarios you face. One critical area of focus for her team is promoting health Clarifying the Post-change Vision: Employees need a inclusive culture. Finally, always be willing to learn. Mona firmly believes and well-being, recognizing the universal significance of clear picture of what the organization will look like after the there is always room to learn and to grow. Value any this aspect in the realm of HR. Additionally, colleagues change and how it will impact them individually. Regarding employee training and development programs, learning experience. It will help ensure you are better often seek guidance from the Human Resources department Demonstrating that the company will emerge stronger is the team recognizes that they play a pivotal role in shaping placed to provide the solutions of tomorrow. to strike the right balance between their professional essential to garnering support. the organizational culture and represent a long-term responsibilities and personal lives. This has prompted the investment in the employees’ careers and aspirations. The company to advocate vigorously for flexible and remote Managing Change Fairly and Transparently: HR should approach combines standardization and personalization: working options at Ducab, aligning with the evolving needs take ownership of the change process, providing affected of the workforce. employees with a well-defined path. Managing expectations Standardized Training: The company offers core training and demonstrating a commitment to accommodating programs that everyone within the organization is expected Navigating HR Excellence employees in the new structure, whether through upskilling, to undertake. These standardized programs provide a shared relocation, or retraining, is crucial. understanding of essential skills and knowledge, ensuring Effectively measuring the impact of HR programs and that the employees are equipped with a common skill set. initiatives requires a balanced approach, combining Emphasizing Empathy and Understanding: Above all, quantitative and qualitative metrics. While data is essential, change management requires empathy and understanding. Personalized Approach: In addition to standardized interpreting its meaning holds even greater significance. At Acknowledging the challenges employees may face and training, it adopts a personalized approach. This involves Ducab, we have taken proactive steps to evaluate the offering support and guidance are essential components of tailoring specific courses or programs to individual this process. www.execu?veshe.com www.execu?veshe.com 42 43

Strong women leaders don't climb ladders; they build “ “ staircases for others to rise alongside them.

The Most Admired Arab Women Leaders in Business

The Most Admired Arab Women Leaders in Business

Presentation Transcript

Top 5 Most Admired Business Leaders in India

Most admired companies

Young Arab Women Leaders: The Voice of the Future

Most Admired Company Google

The Most Admired Women Leaders in Business 2019

Women Business Leaders

The 10 Most Admired Business Leaders to Follow in 2021

The 10 Most Influential Women Business Leaders to Watch in 2022

The Most Admired Women In Educational Sector 2023

V2 Middle East's Most Successful Women Leaders Transforming the Business. 3

World’s 10 Most Admired Women Leaders in Business to Follow, 2023

The Most Innovative Leaders Reforming Business

The 10 Most Inspiring Women Leaders in Business, 2023

The Most Admired Women Leaders In Mortgage Industry, 2024

The Most Admired Women in Educational Sector 2024

The Most Influential Women Leaders to Watch in 2023

The Most Admired Women in Digital Health To Follow,2024

Women Leaders Shaping the Business Landscape in 2024