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Decision makers for purchasing cereals for their family

A study to understand the perception of cereal buyers and their purchase patterns.<br>

AronaSouris
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Decision makers for purchasing cereals for their family

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  1. A Study on Primary Cereal Purchasers Target Group Study type Geography Sample Size Females aged between 18 – 55; who are chief cereal buyers in their household 150 completes Ad hoc Study Rio de Janeiro, Brazil 1 © 2017 Borderless Access

  2. What was the research requirement? • The perception purchase patterns. • While the required sample size was 150, the requirement also extended to hard quotas on cereal purchasers in households over the previous year. objective was cereal to understand buyers the their of and © 2017 Borderless Access 2

  3. What were the challenges? • The online population in suburban areas was very low compared to Rio. So we expected low response rates • Getting responses from older age groups, especially those over 40, was difficult • The field time was limited to 3-4 days at an IR of 30% © 2017 Borderless Access 3

  4. How did Borderless Access solve the problem? • Aggressive sampling was conducted to meet the deadline • A pre-screener was put in place for the targeted cities. • Incentives were increased and sweepstakes were added • Special recruitment for the older age groups was carried out to meet the required quotas • Our team devised a comprehensive research program and regularly updated the client about the actions taken to achieve the quotas © 2017 Borderless Access 4

  5. Outcome We managed to provide quality responses. met the required numbers and © 2017 Borderless Access 5

  6. Contact-Us CHICAGO, IL Tel : +1 312 720 0378 USA CALIFORNIA Tel : +1 818 358 4633 www.borderlessaccess.com UK LONDON Tel : +44 771 840 3458 Business Enquiries rfp@borderlessaccess.com marketing@borderlessaccess.com GERMANY MUNICH Tel : +49 (0) 176 650 94033 Connect with us DUBAI Tel : +97 150 137 3145 UAE INDIA BANGALORE Tel : +91 804 931 3800

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