The SME Market Potential For Video Streaming Services

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2. The Sme Market Potential For Video Streaming Services It’s interesting to see how communication has evolved over the past few years. From print to digital press to digital video, a phenomenal transition has unfolded before our eyes. It makes you wonder how you can expect to receive content in the years to come. Ten years from now, you may not need a newspaper delivered to your front door every morning; you may prefer to receive it directly on your device, skimming through it over your morning cuppa. And twenty years from now, perhaps digital print will be eclipsed by video entirely. As online video dominates the internet, it is already poised as the most prominent medium of expression for marketers. Until now, the world of online streaming was reserved for an elite set of businesses; those businesses that had significant marketing budgets and colossal technology frameworks. With dropping costs and increasing promotional appetites, however, even small and mid-sized businesses can afford to include streaming services in their /StreamHash /StreamHash www.streamhash.com

3. marketing kitties. Online video has moved from being a seeming luxury to an absolute necessity thanks to turnkey streaming frameworks in the market. StreamHash, a technology company that creates superior turnkey streaming frameworks, has captured much interest within the tech community. Its three variants, StreamNow, StreamTube and StreamView are tailored specifically for live streaming, video sharing and over-the-top services respectively. /StreamHash /StreamHash www.streamhash.com

4. An Insight Into Online Video If you study the corporate landscape spanning the globe, you’ll see that more than 50% of organisations already ride on video. In the years to come, this number is expected to grow. A study conducted by Nielsen indicates that 64% of marketers predict that video will become the hero of their marketing strategies not too long from now. There’s no doubt that video has an unparalleled reach as far as marketing vehicles are concerned. YouTube, for example, showcases unique visitors in excess of one billion per month. That’s far higher than the number of visitors on any other social platform, barring Facebook. Video merits a special spot in every company’s marketing roster because it can tell a story better than any other messaging format. Examples of Successful Video Strategies Scour the internet for video marketing strategies gone viral and you’ll come across a swathe of interesting stories. To save you the trouble, we’ve put down two stories that serve as wonderful /StreamHash /StreamHash www.streamhash.com

5. inspiration, and you’ll notice that there’s no direct selling in either one. Example 1: Always Feminine hygiene brands have typically used subtle messaging to convey their brand story. Ads about hygiene products have mostly been information-centric, highlighting the features of the product rather than the philosophy behind it. You’ve likely seen ads involving blue fluid being poured onto resilient pads. The end. Always, a brand by P&G, did a U-turn and knocked the ball out of the park with their #LikeAGirl campaign. They first interviewed adults about what it meant to be #LikeAGirl, and then followed the same sequence of questions with young girls and boys. Contrary to adult superficial notions of women being weak and often inferior, the children featured in the campaign lent a whole new meaning to feminism, challenging deep-seated stereotypes. The campaign spotlighted the difference between the mindsets of adults and children, and the final product was an inspiring ode to /StreamHash /StreamHash www.streamhash.com

6. women. The video has received more than 64 million views on YouTube. View it here. Example 2. American Greetings In 2014, American Greetings, a greeting card company created a precious campaign for Mother’s Day. It created a fake job posting and advertised it online and in newspapers. Naturally, the company received hundreds of applications for the job, from which it filtered out a few respondents for interviews. When you /StreamHash /StreamHash www.streamhash.com

7. watch the video, you’ll notice the interviewer grilling each applicant, warning them that the job is much more than mentioned on the job description. He tells them there will be no breaks, no time to sleep and extra workloads on weekends. As the interviewees question him whether this is even legal, he nods in affirmation, only to reveal later that the job he described was that of a mother. Several interviewees are overcome with emotion and the video ends with a link to the American Greetings website. The video has, so far, received over 27 million views. View it here. /StreamHash /StreamHash www.streamhash.com

8. The Relevance of Video for Small and Mid- Sized Companies Unlike earlier times, video has become increasingly relevant for companies of all sizes today. That said, it’s important for small and mid-sized organisations to develop video content that is palatable and easy to consume. In an age where content is circulated rapidly, consumers will only be drawn to packaged pieces of information they find interesting. Video, therefore, is the ideal medium. A study conducted on the impact of video even found that seven out of 10 people favour brands that have pumped out captivating video content over those who haven’t. But the real question is, is video viable and affordable for small and mid-sized companies? The answer is yes. With companies like StreamHash having forayed into the technology space, launch, production and content costs have reduced sizably. Plus, you don’t have to be a technology wizard to integrate streaming into your core offering anymore. StreamHash’s trifecta of frameworks comes fitted with exclusive themes, customisation features and a /StreamHash /StreamHash www.streamhash.com

9. host of administrative features. So, whether you’re big or small, a good video streaming framework is likely to fit in your budget. The Role of Live Video for Small and Mid- Sized Companies Live video streams, although the latest in the repertoire of streaming solutions of most companies, is quickly becoming a coveted method of garnering new audiences. Live streaming doesn’t just provide a real-time interface to organisations, it also allows for transparency and two-way communication. If you’ve been keen on integrating live streaming into your marketing mix but haven’t been quite sure how to, we’ve got you covered. Here are a few options you can browse through. Option 1. Craft a Live Streaming Series A video series keeps your viewers coming back for more. Also, it’s a way of inviting your viewers into your life and becoming a little more personal with them. Make sure to carefully select subjects you think will interest your audience. Browse the internet for /StreamHash /StreamHash www.streamhash.com

10. interesting topics, subscribe to popular blogs and keep yourself updated on social media. Most often, trending topics make for great video segments. Option 2. Conduct Real-Time Conversations With Clients One-on-one chats are great ways of conveying to viewers that you’re committed to them. Conduct personal conversations with handpicked viewers, addressing questions, concerns and queries. StreamNow is perfect for one-on-one live chats, preserving a corporate aesthetic while giving out a personal message. Option 3. Open a Forum for Questions If you run a business that is tipped towards a bespoke services model, it’s probable that your followers have questions regarding your services. A live streaming Q&A forum is a fantastic way to answer live questions to quell the doubts of several users simultaneously. This also saves you the trouble of responding to tonnes of user emails. /StreamHash /StreamHash www.streamhash.com

11. Option 4. Hold Interviews There’s nothing better to convince a potential client to opt for your services than a testimonial from a past client. Pick customers who have benefitted from your products or services and ease them through an interview highlighting the merits of your offerings. But your interviews don’t have to be limited to just clients. You could go the other way and interview veterans in your field. Talk to them about their recommendations, their thoughts and why they see your product as noteworthy. Option 5. Capture a Third Party Event You may find that even after racking your brain for brilliant content for a live stream, you have nothing. And that’s okay. There isn’t a rule to say that your live stream has to be sourced from content produced by you. Seek a collaboration with another brand who doesn’t have a live streaming platform; this makes it a two-way street for both brands. Stream another brand’s event, product launch or conference. Even if you make this an annual /StreamHash /StreamHash www.streamhash.com

12. affair, you have enough original content to keep your audience engaged with. Plus, networking on your part can pay off in the long run. Video streaming holds immense value and potential for small and mid-sized businesses in the years to come. With affordable technology, a well-stitched marketing strategy and superior content, live streaming is a serious possibility for every business. /StreamHash /StreamHash www.streamhash.com

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