Download
1 / 5
50 likes | 61 Vues
When it comes to link building and SEO, two terms are used quite often: Black hat SEO and White had SEO. They are techniques that are used to build a company’s SEO strategy. But, they differ greatly in the results that they have.<br><br>So, what exactly is the difference?<br><br>The primary difference lies in the methods used to reach better Search Engine Result Page Rankings or SERPS. While black hat methods are not really approved by the Search Engines, White hat methods follow the regulations of Search Engines and give you a better online reputation.<br><br>Here is a difference in the methods used by both SEO approaches.<br><br>White Hat SEO<br><br> <br><br>The techniques used in White Hat SEO are ethical and can have sustained positive results on your SERPs as they follow recent Google guidelines. The common techniques used are:<br><br> <br><br>Link baiting: This involves the creation of quality content that will want other websites to link back to yours. The links are relevant and will improve your online reputation considerably.<br>Guest blogging: As the name suggests, having a guest blogger post on your website or blog is an effective way to get genuine back links on your website. There is usually no money involved and this is a great way to keep your content fresh.<br>Site optimization: Enhancing presentation of a website on all devices and making the navigation easy and enjoyable is a part of Site optimization. It also involves creation of content that brings users back to your website.<br>Proper keyword use: This involves using keywords that your users will actually type in when looking for a business of your kind. Then, the keywords are integrated seamlessly onto your website content.<br>Black hat SEO<br><br>The goal is target the search engine robots. This is done using several tool boxes to make the bots believe that a certain website is more relevant. This includes techniques like:<br><br>Keyword stuffing: The meta keywords are used by search engine robots to collect relevant content. Black hat SEO involves bloating a website with certain keywords to make a site more visible to the robots. Google Panda penalizes websites that use repetitive keywords with superficial content.<br>Link farms: The common belief is that the more people link to a certain website, the more trustworthy it is. This is done by a group of websites that are called link farms. These websites are made with automated programs only to create back links to a certain website.<br>Hidden text: This involves the use of text that is fake or invisible. For instance: using white text with a white background and filling in keywords. Today, this is identified as a search spam, lowering search engine.<br>Paid links: As the name suggests, these are links that are paid for in order to improve SEO rankings. While there are ethical ways to do this, black hat SEO uses link providers who can generate thousands of links to your website. This is expensive and can be penalized heavily if caught.<br> <br><br>With Black hat and white hat SEO, the goal is to improve SERPs. However, with the former, the results are quick but do not last long. With the latter, you may see better results over a period of time but they will be sustained.
E N D
HOW TO OPTIMIZE FOR VOICE SEARCH • Voice search is gaining popularity making several companies change their SEO strategies altogether. Today, keywords are getting more colloquial to enable better voice search results. Voice search also targets local leads who are most likely to become buyers in the future.
HOW TO OPTIMIZE FOR VOICE SEARCH • Why voice search? • Today, voice search is the most prevalent type of search. Research shows that 41% of adults and 55% of teens rely on voice search every day. These numbers are growing constantly. Voice search is more alluring because it is fully hands free, it is fast and it also allows the user to multi-task. • With better technology available, voice search is also becoming more reliable. Today, the speech recognition error is as low as 8%. Needless to say, optimizing your business for voice search is a sure shot way of improving search engine rankings. With voice recognition software like Cortana, Siri, Google Assistant becoming more reliable and user-friendly, the way people run searches has changed drastically.
HOW TO OPTIMIZE FOR VOICE SEARCH • Optimizing your website for voice search • The way people speak and the way they type is quite different. With voice search, the phrases are longer and more colloquial. So, the keywords that you choose should match this. However, there is more the voice search SEO than keywords. Here is a step by step breakdown of how you can improve voice search SEO for your website. • Focus on local leads: About 22% of people are looking for content that is local. This means that businesses that run in one geographical location should pay a lot more attention to voice search SEO than the rest.
HOW TO OPTIMIZE FOR VOICE SEARCH • Voice search is here to stay. So, your SEO strategy should devote a large chunk to voice search. Creating content that is more specific and constantly understanding what people are actually searching for is the first step towards a successful voice SEO campaign. Remember that voice searches are more urgent than the typed ones and if your SERP ranking is good, you are likely to get more conversions.
HOW TO OPTIMIZE FOR VOICE SEARCH • Including an FAQ page is a great way to use the data that you collect from your consumers. The long tail plus keywords can be used in the FAQ page. Questions should sound more natural. You can also create multiple pages for better information capture. • Use tools like schema.com for better structured data markup. This will define information in a more specific manner, making it easier for the search engines to understand the context of the content that you put out.
