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2010 FIFA WORLD CUP One Year to Kickoff!

2010 FIFA WORLD CUP One Year to Kickoff!. INTROD U CTION. Some facts about 2010 Record 204 countries participating 350 000+ visitors expected in SA 4 out of 5 visitors indicate they prefer Cape Town 3 million tickets for 64 matches 2010 TV Rights worth R14,7 billion.

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2010 FIFA WORLD CUP One Year to Kickoff!

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  1. 2010 FIFA WORLD CUP One Year to Kickoff!

  2. INTRODUCTION • Some facts about 2010 • Record 204 countries participating • 350 000+ visitors expected in SA • 4 out of 5 visitors indicate they prefer • Cape Town • 3 million tickets for 64 matches • 2010 TV Rights worth R14,7 billion

  3. 2010 LEGACY FOR CAPE TOWN “The FIFA 2010 World Cup is the single most important event in South Africa’s recent history. If managed properly, the economic and tourism legacy benefits will be felt for a very long time into the future. Cape Town is ready to welcome the world to the 2010 FIFA World Cup.”— Mansoor Mohamed, Executive Director for Economic, Social Development and Tourism

  4. WHAT DOES ‘READY’ MEAN?

  5. WHAT DOES ‘READY’ MEAN?

  6. YES, INFRASTRUCTURE • Our iconic Greenpoint Stadium • It will host 5 first round matches, 1 second • round, 1 quarter-final & 1 semi-final • 68 000 seats for 2010 World Cup matches • 13 000 temporary seats/ • left with 55 000 seats post 2010 • Stadium footprint is equivalent to six city • blocks, 50m tall, 15 storey building • Basement parking for 1200 cars • 16 x lifts throughout stadium

  7. YES, SAFETY A safe city for visitors and citizens The police expect to deploy some 41 000 officers to safeguard the soccer events – for which they have allocated R640 million and bought equipment and services worth R665 million.

  8. YES, ENTERTAINMENT • An entertainment capital • FIFA Fan Park at Grand Parade • FIFA Fan Walk linking Grand Parade with • Stadium • 3 Public Viewing Areas: Athlone, Bellville, • Swartklip • 2 Training Venues • At least 2 Base Camps

  9. . PLUS, CITIZEN ACTIVATION!

  10. Ensuring buy-in from local citizens is key to hosting an unforgettable event in 2010. We need local community involvement, support, ownership and excitement, starting NOW. The 365 countdown begins… CAPETONIANS, READY TO WELCOME THE WORLD!

  11. CTT CITIZEN ACTIVATION PLAN THE GOAL To take thelead in inspiring citizens and visitors to become passionate ambassadors for Cape Town (both before, during and long after 2010) by tangibly celebrating Cape Town as a proud Host City of the FIFA 2010 World Cup.

  12. CTT CITIZEN ACTIVATION PLAN THE GAME PLAN Inspire confidence with the message, “Cape Town, Ready to Welcome The World” Inspire excitement with the activations “Live It! Love It! Louder!” Inspire ownership by launching dedicated 2010 website to empower citizens with current information and 2010 social networking opportunities.

  13. CTT CITIZEN ACTIVATION PLAN THE KICKOFF Launch R1,1 million campaign on 11June 2009, “One Year to Kickoff” and sustain for two months (then find sponsors). Billboards at airport, en route to city and around CBD. CBD activation with sightseeing bus, symbolic kickoff, media launch of www.capetown.travel/2010 website and Live It! Love It! LOUDER! campaign.

  14. INSPIRING CONFIDENCE Billboard campaign with official logo at airport and iconic Cape Town CBD sites

  15. INSPIRING EXCITEMENT Live It! Love It! LOUDER! citizen activations from 11 June until 2010 kickoff. Involve schools, communities and businesses in catching and spreading 2010 fever.

  16. INSPIRING EXCITEMENT Live It! Love It! LOUDER! citizen activations from 11 June until 2010 kickoff. Involve schools, communities and businesses in catching and spreading 2010 fever.

  17. INSPIRING INDUSTRY ‘Unofficial’ 2010 logo developed for CTT members as part of an industry activation campaign – to be used as a symbol of ownership of 2010.

  18. INSPIRING OWNERSHIP Dedicated 2010 website www.capetown.travel/2010

  19. CTT CITIZEN ACTIVATION PLAN “We have invested in the latest web technology and cutting edge design to showcase Cape Town to the world, whilst creating an interactive space where locals can celebrate their city and learn more about the Beautiful Game. The web is the most effective platform to show the world just why Cape Town is such a remarkable host city and inspire visitors to make Cape Town their address of choice before, during and after the World Cup.”

  20. ONE YEAR TO KICKOFF Live It! Love It! LOUDER!

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