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Public Relations and Media Relations

Public Relations and Media Relations Sonny Barber, IEEE Corporate Communications POCO – Prague – July 18, 2009 Who am I? Member of IEEE Corporate Communications Team 15 years with IEEE; 37 years in Public Relations Experience in range of Public Relations activities

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Public Relations and Media Relations

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  1. Public Relations and Media Relations Sonny Barber, IEEE Corporate Communications POCO – Prague – July 18, 2009

  2. Who am I? • Member of IEEE Corporate Communications Team • 15 years with IEEE; 37 years in Public Relations • Experience in range of Public Relations activities

  3. Using Public Relations & Media Relations • Public Relations, Media Relations Defined • Using PR (and MR) For Your Conference • More Support for Your Conference: IEEE Public Visibility Initiative; IEEE 125th Anniversary • Brand Identity • Public/Media Relations In A Crisis

  4. Public Relations • Builds relationships with “publics” • Often confused with advertising • Advertising controls messages/media through paid placement • Informs, educates, persuades to action

  5. Media Relations • A Subset of PR • Communicating through a journalist • Provides credibility that other forms of communications cannot match

  6. Using Public Relations & Media Relations For Your Conference • Tell Your Conference “Story” • Tell Your “Story” In As Many Places As Possible • Use Web site to AttractAttendees and the Media MORE at the Breakout!!

  7. More Support for Your Conference: IEEE Public Visibility Initiative • 5-year public relations program to • Raise IEEE’s visibility; create global “voice” • Increase public understanding of how engineering, computing & technology benefit humanity • Position IEEE as the world’s trusted source

  8. More Support for Your Conference: Public Visibility Initiative • Raising awareness of IEEE supports all IEEE marketing and promotion activities • Creates positive environment for other PR, marketing/advertising messages

  9. Public Visibility Highlights – 2009 mid-year • Global PR Campaign – 334 stories in media in 10 targeted countries • 573 Global Technical Experts ID’d • 60% increase in interviews yr-over-yr • Interviews: BBC TV, Wall Street Journal, Investors Business Daily, CTO (China), EE Times (India), Network World (US), among others.

  10. Public Visibility Highlights – 2009 mid-year • Revamped Newsroom to better serve public and journalists

  11. Public Visibility – ‘09 Tech Topics • Consumer Electronics & Gaming • Sustainable Energy/World • Global Security Activities • International Space Programs • Education & Engineering Innovation • Global Healthcare Initiatives

  12. More PV: “IEEE -- One Voice” Video • Individuals in the video are all IEEE members • Conveys pride to be part of IEEE • Audience – Technology Community • One Voice Website: www.ieee.org/go/brand_videos • Downloads and information

  13. “IEEE -- One Voice” Video • Four messages: • IEEE single “Voice” for Engineering, Computing & Technological Innovation • Advancing innovation and technological excellence • Engineering a Better Tomorrow • Inspiring Innovation for a Global Community

  14. Public Visibility--Moving Forward • Top-Tier Media Focus • Local Markets Across 10 Targeted Countries • Relationship Building with Journalists • Thought Leadership Positioning • Positioning IEEE as Thought Leader on Prominent Issues • Social Media • Social Media Pilot: Sustainable Energy/Smart Grid • Online dialogue monitoring of blogs

  15. IEEE: Celebrating 125 Years

  16. IEEE: Celebrating 125 YearsWhat Does Success Look Like? • 200 + attend media event • 200 submit competition entries • 2,000 attend in Munich, Austin and Boston • 180 members post local events on anniversary calendar • 57,000 visit 125th web site • 15,000 Flickr visitors view more than 250 anniversary photos • 5,500 sign on as friends of IEEE 125th Anniversary on Facebook • 1136 articles mention 125th

  17. IEEE President’s Change the World Competition: Top Prize Winners Student Humanitarians Supreme Drew Hall & Richard Gaster $US 10,000 Stanford University, California, USA Project Title: NanoLab Distinguished Student Humanitarians Kartik Kulkarni & team of 18 $US 5,000 B.V.Bhoomaraddi College of Eng and Tech, India Project Title: Electronic Aids for Handicapped Children Exceptional Student Humanitarians Kevin McGarvey & team of 4 $US 2,500 Rowan University, New Jersey, USA Project Title: Engineering Innovators without Borders All top team members and six other prize winners listed on the web www.ieee125.org Students from India, Nigeria, UK, USA

  18. Media Events Media Roundtable 7 speakers & 50 reporters Engineering the Future Day Media Campaign 20 Radio Interviews and 270 articles

  19. Update on IEEE Anniversary EventsMunich, Germany 27 April 09 Keynote Speakers: Martin Zeil, Bavarian State Secretary of Economic Affairs, Infrastructure, Transport and Technology Felicitas Pauss, coordinator for external relations, CERN

  20. Update on IEEE Anniversary EventsAustin, Texas USA 30 April 09 Event: 3rd Annual Brain Party and Tech Fair Celebrating our anniversary and thanking local engineers for their contributions Partnered with: Austin Goodwill Center and Computer Museum & Recycling Center Austin Chamber of Commerce

  21. Update on IEEE Anniversary EventsBoston, MA, USA 11 May 09 Keynote Speaker: William Kiczuk, Technical Director - Raytheon Integrated Defense Systems and Director - Strategic Architecture Held in conjunction with the 2009 IEEE International Conference on Technologies for Homeland Security (HST)

  22. Upcoming IEEE Anniversary Events • 29 Aug Bangalore, India • Speakers: Dr. APJ Abdul Kalam(former President of India & Aeronautical Engineer) • 16 Sept San Jose, CA, USA • Speakers: Vint Cerf/Google & TJ Rogers/Cypress • 22 Sept Beijing, China • Speakers: TBD Chinese Academy of Science/Microsoft • 6 Oct London, UK • Speakers: Chris Toumazou/Imperial College London and Dame Wendy Hall/University of Southampton, UK • 23 Oct Tokyo, Japan • Speaker: Dr. Mamour Mohri/JAXA Astronaut

  23. Brand Identity Guidelines • Goal: stronger, more consistent, unified visual presentation of the IEEE brand • Visual Identity Guidelines • 125th Anniversary Mark Guidelines • Visual Identity Guidelines Quick Reference Guides • Web Guidelines • Use of the letters I-E-E-E • www.ieee.org/go/brand

  24. Today’s key messages • Numerous opportunities to build relationships with your specific publics • Build relationships with the media that cover your technologies • Corporate PR efforts help you • Report a crisis to Technical Activities so we can help you manage the communications

  25. Public Relations and Media Relations Thank you!

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