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Intro to Graphic Design & Multimedia

Intro to Graphic Design & Multimedia

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Intro to Graphic Design & Multimedia

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Presentation Transcript

  1. Intro to Graphic Design & Multimedia • Definition of Graphic Design & Multimedia • Technology Convergence • Design Process • Multimedia Production Cycle • Graphic Design Fundamentals

  2. Defining Graphic Design • Not about Software (just tools) • Visual Communication • Problem Solving • “Information Architects” • “…The designer conceives, plans, and executes designs that communicate a specific message to a specific audience within given limitations…”

  3. Defining Multimedia • What is it? • The presentation of a computer application, usually interactive, that incorporates media elements such as text graphics, video, animation and sound on a computer • TV’s sensory power melding Computer interactive data • Delivered by computer or electronic/digitally manipulated means

  4. Technology Convergence • What is convergence? • What does it mean? • Melding of tech/media into one appliance • PC- Cell Phone- TV- Radio- etc.

  5. The Design Process • Defining the Problem • Research (Audience, Constraints, Goals) • Build your Visual Vocabulary- search for samples • Build on the work of others- combine in a new original way • Thumbnails • Roughs • Comprehensives • Presentation • Ready for Press

  6. Multimedia Production Cycle • Project Planning and Costing • Storyboarding • Media Components • Preproduction/ Production/ Post production • Testing • Delivering

  7. Key to Multimedia Production • Key= Creativity + Organization • True Multimedia requires different products in your development toolbox

  8. It Starts With Creativity • Good design is created with a basic understanding of: - Design processes - Theories and concepts of design • Designer/client relationship governs the entire design process

  9. Fundamentals of Design • Design elements • Line, Shape, Value, Color, Texture, Space • Design principles • Balance, Proximity, Alignment, Unity, Emphasis, Rhythm

  10. Basic Graphic Design Concepts • Perception • Dynamic Balance • Gestalt • Text Type • Layout • Color